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I've spent several technology waves doing the same thing: bringing transformative…
Articles by Peter
Activity
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Please (please!) do not make me slog through your AI-generated slop. I know you are very impressed with the deliverable that Claude wrote for you…
Please (please!) do not make me slog through your AI-generated slop. I know you are very impressed with the deliverable that Claude wrote for you…
Liked by Peter Orbán
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Gemini now can create documents, and it is a nice start, but not up to the frontier yet, as you can see from my "evil buyout of Hogwarts" test, where…
Gemini now can create documents, and it is a nice start, but not up to the frontier yet, as you can see from my "evil buyout of Hogwarts" test, where…
Liked by Peter Orbán
Experience
Education
Licenses & Certifications
Publications
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A New Division of Labor: IoT, Wearables and the Human Workforce
AR for Enterprise Association Blog
There has been some consternation about the impact of automatization, frequently bordering a bit on sensationalism: AI (embodied or otherwise)"... Will Take Over The World!" But there is an increasingly clear picture that - at least for the foreseeable future - AI is a great fit for certain things but not so much for others. Notably: empathy, autonomous decision making, or - almost anything related to - emotions ... human folks are still better at it. So the emerging picture is about a new…
There has been some consternation about the impact of automatization, frequently bordering a bit on sensationalism: AI (embodied or otherwise)"... Will Take Over The World!" But there is an increasingly clear picture that - at least for the foreseeable future - AI is a great fit for certain things but not so much for others. Notably: empathy, autonomous decision making, or - almost anything related to - emotions ... human folks are still better at it. So the emerging picture is about a new division of labor between the human and artificial workforce mitigated and catalyzed by a new device class: #Enterprise #Wearables. Keith and I wrote up the vision we've developed together based on our first-hand experiences in the current IoT and Mixed Reality practice. #iot #digitaltransformation #mr #industry4_0 #vr #wearabletech #ar #ai
Other authorsSee publication -
Discovering the Value of Earned Audience - How Twitter Expressions Activate Consumers
FOX Broadcasting; Twitter; Advertising Research Foundation
Fox Broadcasting Company (FOX), Twitter and The Advertising Research Foundation (ARF) today announced new research exploring the value of the earned audience that media companies and brands gain from TV and brand-related tweets. Using Twitter’s capability to survey users on Twitter.com and the Twitter mobile app via homepage recruitment, the study, “Discovering the Value of Earned Audience – How Twitter Expressions Activate Consumers,” uncovered that:
Other authorsSee publication
Courses
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Six Sigma Greenbelt
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Projects
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Upcoming and Recent Speaking Engagements
- Present
SPEAKING ENGAGEMENTS
March 7-8, 2013
KEYNOTE
CASRO Global Research Conference (San Francisco, CA)
"Reinventing New Markets, Competition and Leadership for 2020 and Beyond"
October 17-18, 2012
PANELIST
Northwestern Univ (Kellogg) Innovation Network
Led by Dr. Robert C. Wolcott: Dancing with the Start-ups
Panel Discussion: "Resistance is Futile. Prepare to be Assimilated"
September 20, 2012
KEYNOTE
Minnesota Market Research Association (MRA)…SPEAKING ENGAGEMENTS
March 7-8, 2013
KEYNOTE
CASRO Global Research Conference (San Francisco, CA)
"Reinventing New Markets, Competition and Leadership for 2020 and Beyond"
October 17-18, 2012
PANELIST
Northwestern Univ (Kellogg) Innovation Network
Led by Dr. Robert C. Wolcott: Dancing with the Start-ups
Panel Discussion: "Resistance is Futile. Prepare to be Assimilated"
September 20, 2012
KEYNOTE
Minnesota Market Research Association (MRA)
"Approaching the year 2020: Be Big. Be the Change. Lead the Change."
http://www.mnmra.org/events.htm
September 21, 2012
KEYNOTE
Corporate Researchers Conference 2012 (Dallas, TX)
"Leading at the Bleeding Edge: Reinventing Roles in the New Normal"
http://crc.marketingresearch.org/program.cfm
Deloitte / GMA panel participant: "Social Media - Hype versus Reality?" Filmed in Chicago, August 2012.
Castrol/BP Leadership Team and Top Global Distributors Innovation and Immersion Panel: “Consumer Trends: Engaging, Marketing, Selling, Servicing to Drive Global Growth and Innovation.” Sponsored by Clareo Partners. August, 2012, London.
Nielsen 360 Global Conference: Panel Discussion Participant: “Reaching Consumers Online, and New Approaches to Precision Marketing” June, 2012, FL
ReThink: The Advertising Research Foundation Global Conference, “Breakthrough Collaborative Partnerships in Precision Target Marketing across Touch Points” with David Poltrack, CBS; March, 2012, New York City
Samsung Global Conference: “Global Trends…from Building to Being an Influential World Class Consumer Insights Organization” October, 2011, Seoul, South Korea
General Mills’ Investor Day with 70 Wall Street Stock Analysts, “Consumer Trends for Emerging and Developed Markets Driving Growth Opportunities” July 2011, Boston, MA
Global Research Industry Special Leadership Forum, “Research Transformation: Leading vs. Being Led” November, 2008, New York City
Other creatorsSee project -
Upcoming and Recent Speaking Engagements
- Present
SPEAKING ENGAGEMENTS
March 7-8, 2013
KEYNOTE
CASRO Global Research Conference (San Francisco, CA)
"Reinventing New Markets, Competition and Leadership for 2020 and Beyond"
October 17-18, 2012
PANELIST
Northwestern Univ (Kellogg) Innovation Network
Led by Dr. Robert C. Wolcott: Dancing with the Start-ups
Panel Discussion: "Resistance is Futile. Prepare to be Assimilated"
September 20, 2012
KEYNOTE
Minnesota Market Research Association (MRA)…SPEAKING ENGAGEMENTS
March 7-8, 2013
KEYNOTE
CASRO Global Research Conference (San Francisco, CA)
"Reinventing New Markets, Competition and Leadership for 2020 and Beyond"
October 17-18, 2012
PANELIST
Northwestern Univ (Kellogg) Innovation Network
Led by Dr. Robert C. Wolcott: Dancing with the Start-ups
Panel Discussion: "Resistance is Futile. Prepare to be Assimilated"
September 20, 2012
KEYNOTE
Minnesota Market Research Association (MRA)
"Approaching the year 2020: Be Big. Be the Change. Lead the Change."
http://www.mnmra.org/events.htm
September 21, 2012
KEYNOTE
Corporate Researchers Conference 2012 (Dallas, TX)
"Leading at the Bleeding Edge: Reinventing Roles in the New Normal"
http://crc.marketingresearch.org/program.cfm
Deloitte / GMA panel participant: "Social Media - Hype versus Reality?" Filmed in Chicago, August 2012.
Castrol/BP Leadership Team and Top Global Distributors Innovation and Immersion Panel: “Consumer Trends: Engaging, Marketing, Selling, Servicing to Drive Global Growth and Innovation.” Sponsored by Clareo Partners. August, 2012, London.
Nielsen 360 Global Conference: Panel Discussion Participant: “Reaching Consumers Online, and New Approaches to Precision Marketing” June, 2012, FL
ReThink: The Advertising Research Foundation Global Conference, “Breakthrough Collaborative Partnerships in Precision Target Marketing across Touch Points” with David Poltrack, CBS; March, 2012, New York City
Samsung Global Conference: “Global Trends…from Building to Being an Influential World Class Consumer Insights Organization” October, 2011, Seoul, South Korea
General Mills’ Investor Day with 70 Wall Street Stock Analysts, “Consumer Trends for Emerging and Developed Markets Driving Growth Opportunities” July 2011, Boston, MA
Global Research Industry Special Leadership Forum, “Research Transformation: Leading vs. Being Led” November, 2008, New York City
Other creatorsSee project
Languages
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English
Native or bilingual proficiency
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Hungarian
Native or bilingual proficiency
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Russian
Limited working proficiency
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German
Elementary proficiency
Organizations
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American Marketing Association New York Chapter
Board Member, Secretary, Treasurer
- Present -
Greenbook
Board Member
- Present -
JoopLoop
Advisory Board Member
- PresentJoopLoop is mobile software that monetizes the value of a consumer’s social network in sales transactions at retail brick and mortar and allocates a value to each consumer via their Social Networth™ Index (SNI). Retailers can then target consumers based on their SNI with subsequent mobile campaigns.
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Join now to viewMore activity by Peter
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Five years ago, we created the Snapdragon Insiders program to bring our most passionate users and early adopters closer to the technology they…
Five years ago, we created the Snapdragon Insiders program to bring our most passionate users and early adopters closer to the technology they…
Liked by Peter Orbán
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This captures exactly what the conversation felt like — grounded, honest, and sincere. Grateful to have shared the stage with leaders from Sanford…
This captures exactly what the conversation felt like — grounded, honest, and sincere. Grateful to have shared the stage with leaders from Sanford…
Liked by Peter Orbán
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Just heard something that reframes agentic commerce conversation. Luke Gebb, Global Head of Innovation at American Express, made a point that stuck:…
Just heard something that reframes agentic commerce conversation. Luke Gebb, Global Head of Innovation at American Express, made a point that stuck:…
Shared by Peter Orbán
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Today at ALSO Solution Day in Lucerne, we’re showcasing how expert knowledge can be captured directly on site using #AI. With Inspect AR on…
Today at ALSO Solution Day in Lucerne, we’re showcasing how expert knowledge can be captured directly on site using #AI. With Inspect AR on…
Liked by Peter Orbán
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Aaron Levie CEO of Box, said something yesterday at #ReutersMomentum that stopped me mid-note. "You use AI a little bit and you're like, oh my God…
Aaron Levie CEO of Box, said something yesterday at #ReutersMomentum that stopped me mid-note. "You use AI a little bit and you're like, oh my God…
Shared by Peter Orbán
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I’m excited to share that I’m joining Honeywell Aerospace as Chief AI & Data Officer. ✈️ Honeywell Aerospace powers the aircraft we fly, the…
I’m excited to share that I’m joining Honeywell Aerospace as Chief AI & Data Officer. ✈️ Honeywell Aerospace powers the aircraft we fly, the…
Liked by Peter Orbán
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Second event this week. #ReutersMomentum AI in NYC today and tomorrow. The opening panel just reinforced something I keep hearing: the gap between…
Second event this week. #ReutersMomentum AI in NYC today and tomorrow. The opening panel just reinforced something I keep hearing: the gap between…
Shared by Peter Orbán
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AMI - Advanced Machine Intelligence party at ICLR. Who says there are no women in AI?
AMI - Advanced Machine Intelligence party at ICLR. Who says there are no women in AI?
Liked by Peter Orbán
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