Paul Silverman

Really appreciated being part of this conversation. Big industry shifts raise questions, but they also create space for new ideas and new ways of working. Chicago’s creative community has been through change before, and it always finds its footing.

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CMOs Are More Focused On Growing Revenue Than Brand Awareness https://lnkd.in/g8jyVmuY Chief marketing officers are increasingly prioritizing direct revenue outcomes over traditional brand awareness efforts, influenced by economic pressures, performance measurement demands, and AI‑enabled tracking. This shift reflects a need for more measurable impact on business performance, with revenue growth becoming a leading strategic metric for modern marketing leaders. #CMOInsights #RevenueGrowth #MarketingStrategy #BrandVsPerformance #BusinessImpact #DataDrivenMarketing

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Excited to share the 4As 2026 Look Ahead with insights and predictions from across the industry on the forces that will define how agencies will evolve in the year ahead.

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Jennifer Kattula, could not agree more -> "Generative AI is transforming marketing and how brands engage with their audiences. As much as I love AI, robots will not replace human taste, craft, curation, or nuance" What a wonderful conversation with Kristin Reagan from Annalect. Highly recommend this read.

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The right friction matters. When building agentic workflows, intentional human interaction points are what separate efficiency-focused AI from truly expansive AI. The kind that helps you create higher quality, more imaginative work you couldn't achieve alone. “Getting that balance right and making sure that humans are in control of the output and that they evaluate and apply taste and judgment, but also that the thought process is expanded and augmented—so you don’t become like a passive passenger in the process—is really critical” says Stephan Pretorius

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100% 👇 "AI’s speed advantage has come at the cost of team burnout. While 82% of marketers use AI, many say it adds pressure. It produces more content but doesn’t always lead to better results. CMOs are shifting focus from volume to value, emphasizing strategic oversight and creative differentiation." #AI #SMM #CMO https://lnkd.in/gnZXRy6n

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Powerful reminder that a differentiated (or at least distinctive) position matters: "Ruhanen said the three surviving global networks were the 'most ever present' in key markets and the most sharply positioned. McCann brings its long-standing ‘truth well told’ positioning, TBWA brings its global ‘disruption’ philosophy, and BBDO has recently – and in Ruhanen’s eyes successfully – refreshed its proposition with ‘we do big things.’ https://lnkd.in/eYrcMtKH

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Exciting news: Magnite is collaborating with Acast to make premium podcast inventory more readily available across the globe, equipping advertisers with more unified access to audio alongside digital video formats. Learn more: https://magnite.smh.re/1Op

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