Patrick J Mullen

From healthcare to biotech to manufacturing, co-managed IT services are helping #Boston businesses scale securely with the right mix of internal expertise and outsourced support. A co-managed partnership is a model designed for maturity. Learn how the team at ACS can help: https://hubs.la/Q03pyjh30

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Requesting a proposal soon? Don’t forget to ask the right questions—especially when it comes to performance. Here are five measurement KPIs healthcare marketers should ask agencies to report on in their proposals to clarify ROI, efficiency, and strategic impact. 👇 Save this, share it with your team, and let’s raise the bar on what good measurement and reporting looks like. #HealthcareMarketing #RFPSeason #MarketingKPIs #HealthcareGrowth #TrueNorth

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When a top 10 global pharmaceutical company’s incentives program outgrew its internal capacity, they needed over 20 event planners—but lacked the resources to recruit, manage, and pay them. They turned to Plannernet to meet demand while keeping costs in check. https://hubs.la/Q03Cgqr70

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How to Optimize Your Website for Patient Search Intent - Brian Bateman on Splinternet Marketing & SEO In today's digital age, optimizing your website for patient search intent is crucial for attracting and retaining patients. This article will guide you through the essential strategies to align your website with what potential patients are searching for online. Implementing these techniques will enhance your practice's visibility and improve patient engagement, ultimately leading to better patient acquisition and retention. Understanding Patient Search Intent Patient search intent refers to the reasons behind a patient’s online search. Patients typically search for information to understand symptoms, find healthcare providers, or learn about treatments. To effectively meet these needs, it’s vital to identify the types of queries your potential patients are making. This understanding allows you to create content that directly addresses their concerns, improving the likelihood that they will choose your services. Conducting Keyword Research Conducting thorough keyword research is the foundation of understanding patient search intent. Use tools like Google Keyword Planner or SEMrush to identify relevant keywords that your target audience frequently searches. Focus on long-tail keywords that match the specific needs of your patients. For example, instead of targeting "dentist," use "pediatric dentist in " to capture more specific searches. Creating Relevant and Helpful Content Once you identify the keywords, create content that directly addresses patient inquiries. This could include blog posts, FAQs, or educational videos explaining common conditions and treatments. Ensure your content is easy to understand, accurate, and trustworthy. Use visuals where possible to enhance comprehension and engagement. Optimizing On-Page SEO Effective on-page SEO involves optimizing individual pages to rank higher and earn more relevant traffic. Focus on meta titles, descriptions, header tags, and image alt texts to include your targeted keywords. Make sure your website is mobile-friendly and has fast load times, as these are critical factors for both search engine ranking and user experience. Leveraging Local SEO For healthcare practices, local SEO is paramount. Ensure your Google My Business listing is accurate and optimized with up-to-date contact information, hours, and patient reviews. Utilize local keywords and include location-based content on your website to enhance visibility in local searches. Engaging with local online communities can further boost your local presence. Monitoring and Adjusting Your Strategy Regularly monitor your website’s performance using tools like Google Analytics. Track metrics such as page views, bounce rates, and conversion rates to understand what’s working and what needs improvement. Adapt your strategies based on data insights and keep up with SEO trends to maintain your website’s competitive edge

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Legacy systems can’t keep pace with today’s HCP engagement needs. Danielle Brose and Heather Murray, CMP, CMM explain how IQVIA Expert Events unifies workflows, strengthens compliance, and delivers real-time insights to transform speaker programs into strategic value drivers. Read the full blog: https://bit.ly/4sC3Q45

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With enhanced sensitive data capabilities, HubSpot is now a common CRM choice for healthcare organizations. Learn Raka Health's recommendations for implementing HubSpot's sensitive data relative to HIPAA. https://bit.ly/4sSy1Ed

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