Patricia Korth-McDonnell

Want to grow your credit union? Start with trust. Content marketing turns data into connection—helping prospects see value, not sales pitches. Through educational stories, tailored emails, and targeted social campaigns, you meet members where they are and guide them where they want to go. See how credit union CMOs are using content to drive smarter, more sustainable growth.

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This Fast Company article is a great read on AI's role in content creation. It's a fantastic reminder that while AI handles efficiency, it's the human element—strategic thinking, empathy, and brand voice—that truly creates value. The conversation around AI is everywhere, and this piece really highlights why the role of a content strategist, UX writer, and brand storyteller is more critical than ever. We're the ones who ensure technology serves the user and the brand, not the other way around. What are your thoughts on this? How do you see the human element evolving alongside AI in content? https://lnkd.in/eX94x6wD #UXWriting #ContentStrategy #AIinContent #TechWriting #MarketingStrategy #ContentCreation #FastCompany

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Clarity is underrated in fintech. For Novo, we built a website that gets to the point. Clean layout. Sharp messaging. UX that respects the user’s time. It’s not just about looking modern. It’s about removing friction, so the product feels as fast and focused as the business it serves. Good fintech design doesn’t overwhelm. It empowers. #UXDesign #FintechDesign #WebDesign #DesignThatConverts #AltBlack #Novo

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Episode 2 is out now! Delighted to be part of our panel on Design Systems as Strategic Investment, where I was joined by Ash Amrite, Billy Hanna, Christopher S., and Luis Ouriach from Figma. Together, we explored key questions: - How do you quantify value? - How do you align stakeholders across design, engineering, and product? - And what does success look like at scale? We dug into how organisations can: ✅ Define the ROI of design systems ✅ Align cross-functional teams ✅ Navigate enterprise adoption ✅ Turn design consistency into real business impact Whether you’re scaling a new system or refining a mature one, this session is packed with actionable insights to take back to your org. 👉 Watch the full conversation here: https://lnkd.in/gDsUEeUY #DesignSystems #EnterpriseUX #ProductDesign #DesignOps #UXLeadership #DesignStrategy #Merkle

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One of the big milestones in design maturity is moving from tactical work to strategic influence. That shift requires more than aligning with the business goals; it’s about understanding the business dynamics. And one of the most important dynamics to pay attention to is how decisions get made. Are we optimizing for speed? Managing risk? Prioritizing user satisfaction? Every org is different. But when you understand the decision-making landscape, you can navigate it with purpose, and help your team have greater impact, faster.

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Design isn’t really good unless everyone can use it. Working with different teams and clients taught me how often we forget that not everyone scrolls, clicks, or reads the same way. Things like contrast, font size, spacing… they may seem small, but they change everything for someone. Don't just tick a box. Be smart. Thoughtful. Good design doesn’t exclude - it invites.

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Dylan Field (CEO of Figma) just dropped some serious insights on the future of design with AI. His biggest takeaways that every designer and PM should know: - AI is a design enhancer, not replacer → It handles efficiency tasks while humans make the creative decisions that matter - Design is becoming radically collaborative → The solo designer presenting final work is dead. Real-time collaboration between designers, engineers, and PMs is the new standard - Great design still differentiates software → More people can build software than ever, but design quality separates winners from losers (just look at Apple) - Product-market fit beats trends every time.

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Quick hit: If your UX is creating even a moment of doubt, you're not building trust, you're breaking it. Here are a few quick thoughts on why designing for clarity, confidence, and *helpfulness* needs to be priority #1 in financial services. ▶️ Watch below   📖 Then read more here →https://lnkd.in/eWAPs3jP #FinancialServices #UserExperience #marketing

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This is what investing in AI in design looks like. As with many other job families, the design industry focuses on what might the impact of AI be: will it lower the quality with slop? Will it replace humans? Etc But I don't see much focus on to understand and really capitalise on the potential AI brings to design. We are largely treating it as any other tool: a way to get incrementally better. At best it's a short course for the designers, at worst it's expecting designers to already know how to use it. But AI has the potential for making radical shifts and leaps. I'd love to hear, and learn, from anyone who is making significant strides to drive AI transformation in design.

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