Noah Rooney

More tech doesn’t always mean better results. In The Drum, Merkle’s Dan Knauf shares how agencies can avoid Frankenstacks and focus on tech that delivers clarity, efficiency, and growth: https://bit.ly/3SXgU38

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Live ad delivery needs infrastructure built for game speed. In the latest episode of #ThePubWay podcast, Scott Young (Co-Founder and Chief Product Officer at Transmit) joins hosts Tina and Mike to unpack the infrastructure, formats and mindset shifts publishers need to power more dynamic live ad experiences. Listen now: https://lnkd.in/dVxs_GeK #Publishers #AdTech #DigitalAdvertising #ContextualAdvertising Seedtag

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A powerful example of what happens when innovative leadership, comprehensive brand & consumer intel and the power of agentic AI collide.

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✅🖥️ AdExchanger (9/23): “The new product goes further by plugging into The Trade Desk’s AI-based Kokai ad platform to create a live feedback loop between the UID2 IDs targeted by TTD and results collected by Acxiom. It matches audience impressions to online and offline sales from Acxiom’s consumer data. One way to think of the new flavor of Acxiom’s tie-up with The Trade Desk is as a reflection of other similar incrementality and AI ad products offered by walled gardens. Amazon, for example, has a similar product with Acxiom although it’s specific to Amazon’s empire. The product was built on AWS for Amazon’s media, uses the Amazon DSP and sits within Amazon Marketing Cloud, which is the ad business’s data clean room. With True Intelligence, advertisers can “hit the open internet, inclusive of CTV, to give the ability to measure holistically,” adding that the product is built on Snowflake, which is a neutral platform. The idea of targeting incremental new customers with an AI-based ad platform is also akin to what Google and Amazon have done with Performance Max and Performance Plus, respectively. Walled garden platforms use their own identity sets and DSPs to self-attribute and optimize campaigns, which is a nontransparent practice even by walled garden standards. Advertisers only get reported results, and the IDs aren’t available. With TTD and Acxiom, advertisers can access log files and build on top of their own first-party data set or CRM base.” ⬇️ #programmatic #ctv #measurement #avod #ott https://lnkd.in/e5gCE8tc

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Another call for program-level buying in CTV. I wrote about this six months ago from the advertiser perspective. This needs to happen for both advertisers and publishers. It’s a win for both. Take a look: https://lnkd.in/eJvGknBe

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Erin Everhart talks with Glenn Oyoung, Director, Marketing Divisiom & CMO at Covered California about How Covered California & Stella Rising Built a Smarter Media Mix Model at MediaPost’s Data & Programmatic Insider Summit. #MediaPostInsiderSummits

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Nice piece in AdExchanger about our acquisition of streamr.ai and how AI-powered technology will help empower small and medium-sized business (SMB) advertisers to invest more in streaming — unlocking the next major revenue opportunity for CTV publishers.

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When a streaming operating system opens itself to the broader ecosystem, it changes the power dynamics. It creates room for OEMs to differentiate, for publishers to monetize more fairly, for advertisers to compete transparently, and for viewers to actually discover more. That’s not incremental change. That’s structural change. Read more about what we’re building with Ventura TV OS at The Trade Desk

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Exciting new partnership announcement! TARA media is now offering SWYM's AI powered supply shaping natively within their media buying platform to clients. This brings cutting edge AI advancements in quality and outcome based supply decisioning to any brands using the TARA platform to execute digital media buys. Great work John Whitmore and team! 👏🚀🏊‍♀️

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