“Nithya helped setup a team with a new client who was trying out our services. The stakes were high and the learning curve was steep for the team. Nithya enabled the team of junior analysts cut through the ambiguity by building on the domain knowledge herself, and enabling the team members do so as well. Nithya is a great mentor for junior analysts on her team. She holds people on her team accountable and gets the job done by leading from the front. She is a strong problem solver and is great with people.”
About
With a background spanning Data Science, Economics and Operations Research, I enjoy…
Activity
-
Hello LinkedIn! We're hiring on my team at Google. Please pass along to anyone who may be a good fit! https://goo.gle/3YAmuf4
Hello LinkedIn! We're hiring on my team at Google. Please pass along to anyone who may be a good fit! https://goo.gle/3YAmuf4
Liked by Nithya Mahadevan
-
#News | Sowparnika Projects is accelerating its growth plans with advanced discussions to raise Rs 500 crore, aiming to expand its footprint across…
#News | Sowparnika Projects is accelerating its growth plans with advanced discussions to raise Rs 500 crore, aiming to expand its footprint across…
Liked by Nithya Mahadevan
-
The ultimate goal of marketing measurement is not simply to generate insights about what worked well in the past - rather, it is to drive better…
The ultimate goal of marketing measurement is not simply to generate insights about what worked well in the past - rather, it is to drive better…
Liked by Nithya Mahadevan
Experience
Education
Courses
-
Applied Statistics (Regression & Forecasting)
MATH-564
-
Data Structures & Java Collections
-
-
Design & Analysis of Algorithms
CS-430
-
Economic Analysis & Game Theory
MBA-505
-
Game Theory Algorithms & Applications
-
-
Linear Optimization
-
-
Machine Learning
-
-
Mathematical Finance
-
-
Microeconomic Theory
MSC-511
-
Social Network Analysis
-
-
Statistical Learning
-
Projects
-
Dynamic pricing for revenue maximization - Chicago based large B&M retailer
- Present
Designing a price recommendation system for a large B&M retailer based out of Chicago:
i. The system will provide an optimal pricing solution on a weekly basis with the goal of revenue maximization
ii. Using concepts of dynamic programming, the system will take as input current inventory levels and demand as a function of inventory & price
iii. The system will then optimize the week on week pricing that would achieve maximum revenue
-
Multi-period binomial model to predict option prices
i. Using IBM stock data, calibrated model parameters (stock drift & volatility) for a multi-period binomial model in MATLAB
ii. Using the stock forward tree constructed using the binomial model, arrived at a price for stock options (American & European call & put options) with various strike prices for IBM stocks
iii. Compared actual versus predicted results and observed a 90% accuracy for American call & put options -
House Price Prediction - Advanced Regression Techniques (Kaggle)
-
Performed advanced regression model building using R through two different approaches:
1. Exploratory data analysis, variable selection and series of hypothesis testing
2. Step-wise regression
Compared the results from both the above methods through validation against test data and tailored the results to suit the customers' needs.Other creatorsSee project -
Anomaly Detection Framework
-
Developed an anomaly detection framework for the Pricing & Contracting Analytics team of a large US pharma company
The framework was developed using QlikView and it analyzes historic trends in pharmaceutical chargebacks and flags anomalous transactions/ customers. The project helped the clients identify and minimize fraudulent transactions amounting $3 M -
Lightweight MMM
-
Google's first open-sourced MMM
-
Placement Optimization
-
Developed a Placement Optimization framework in SAS, based on the concepts of Combinatorial Optimization techniques (Hungarian Method) to help the client maximize best-fit placements within various client org hierarchies during a large org restructuring exercise.
-
Sales Force Deployment
-
• Spearheaded sales force deployment for newly launched brands for one of the largest US pharma company through a series of sub-projects:
i. Sales Force Sizing: Provided recommendation of optimal sales team headcount through analysis of sales budget, optimal call requirement and other factors
ii. Customer Segmentation: Segmented customers based on historic sales activity and behavioral metrics to align with the brand objectives using SAS
iii. Sales team…• Spearheaded sales force deployment for newly launched brands for one of the largest US pharma company through a series of sub-projects:
i. Sales Force Sizing: Provided recommendation of optimal sales team headcount through analysis of sales budget, optimal call requirement and other factors
ii. Customer Segmentation: Segmented customers based on historic sales activity and behavioral metrics to align with the brand objectives using SAS
iii. Sales team Alignment: Provided an end-to-end Javelin based territory alignment (geographical working boundary) design to suit the client needs in the project by optimally balancing workload and opportunity for each sales rep
iv. Call/ Sample optimization: Designed an optimized call plan and associated sample plan using SAS for the sales force by building profitability curves for various customer segments -
Time Series Analysis to identify potential Long-Term-Care chains
-
Performed a sales forecasting exercise in R using Holt Winter method to identify Long-Term-Care chains indicating potential growth opportunities
Honors & Awards
-
Impact Award
Mu Sigma
Awarded for creation of sales personnel placement optimization framework and aiding a pharma company minimize employee lay offs
-
Spot Award
Sumit Prasad
Awarded for the successful end-to-end development of Call Plan & Sample Plan adherence reports for the Diabetes Sales Team comprising of ~2000 sales representatives
Languages
-
English
Full professional proficiency
-
Hindi
Native or bilingual proficiency
-
Tamil
Native or bilingual proficiency
-
Malayalam
Native or bilingual proficiency
Recommendations received
3 people have recommended Nithya
Join now to viewMore activity by Nithya
-
I’m thrilled to share that I’ve started a new chapter at Google as the Product Lead for NotebookLM. It’s been an incredible few years building and…
I’m thrilled to share that I’ve started a new chapter at Google as the Product Lead for NotebookLM. It’s been an incredible few years building and…
Liked by Nithya Mahadevan
-
𝐈𝐧 𝐚𝐧 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐓𝐡𝐞 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐓𝐢𝐦𝐞𝐬, 𝐨𝐮𝐫 𝐌𝐃, 𝐌𝐫. Subramaniam Ramji, 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐞𝐬…
𝐈𝐧 𝐚𝐧 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐓𝐡𝐞 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐓𝐢𝐦𝐞𝐬, 𝐨𝐮𝐫 𝐌𝐃, 𝐌𝐫. Subramaniam Ramji, 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐞𝐬…
Liked by Nithya Mahadevan
-
Yesterday, we released Google’s 2025 Economic Impact Report. It highlights how AI and digital tools are leveling the playing field for entrepreneurs…
Yesterday, we released Google’s 2025 Economic Impact Report. It highlights how AI and digital tools are leveling the playing field for entrepreneurs…
Liked by Nithya Mahadevan
-
Two weeks in southern Spain. Zero income. For years, I tracked my radiology income with an internal table. Cases read, dollars earned. Clean math.…
Two weeks in southern Spain. Zero income. For years, I tracked my radiology income with an internal table. Cases read, dollars earned. Clean math.…
Liked by Nithya Mahadevan
-
Most agents being built today will hit a ceiling. The real question is whether the teams building them know where that ceiling is. Using Claude Code…
Most agents being built today will hit a ceiling. The real question is whether the teams building them know where that ceiling is. Using Claude Code…
Liked by Nithya Mahadevan
-
Reflecting on an incredible milestone: it's 15 years since I first walked through the doors at Google on April 4th, 2011. My Google journey began…
Reflecting on an incredible milestone: it's 15 years since I first walked through the doors at Google on April 4th, 2011. My Google journey began…
Liked by Nithya Mahadevan
-
We’re seeing a new class of reliability failures emerge across our customers, and it has very little to do with bad code. As models get better at…
We’re seeing a new class of reliability failures emerge across our customers, and it has very little to do with bad code. As models get better at…
Liked by Nithya Mahadevan
-
Every time I travel on a business trip, I mostly get asked "𝗪𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗸𝗶𝗱𝘀?". Rarely someone asks "𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲…
Every time I travel on a business trip, I mostly get asked "𝗪𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗸𝗶𝗱𝘀?". Rarely someone asks "𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲…
Liked by Nithya Mahadevan
-
Philipp Schindler perfectly captures the electric energy of the Engage 2026 world tour! Last month, I had the incredible privilege of meeting and…
Philipp Schindler perfectly captures the electric energy of the Engage 2026 world tour! Last month, I had the incredible privilege of meeting and…
Liked by Nithya Mahadevan
-
I often get asked: “How does Google keep innovating?” To me, the recipe is simple: at Google, we invent mind-boggling technical breakthroughs. We…
I often get asked: “How does Google keep innovating?” To me, the recipe is simple: at Google, we invent mind-boggling technical breakthroughs. We…
Liked by Nithya Mahadevan
Other similar profiles
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content