Josh Newman

🚨 The landscape of CTV Advertising has undergone a significant transformation with the recent Roku-Amazon Alliance announcement at Cannes Lions. This strategic partnership marks a pivotal moment, granting access to approximately 80% of U.S. CTV households, equivalent to around 80 million homes, as highlighted by John Tomase of LinkedIn News. 👉 Initial outcomes are already demonstrating the impact of this collaboration: - 40% increase in unique viewers - 30% reduction in repeated ads - 3x surge in the value of ad spend Having been part of Roku during its early stages, witnessing this development is not merely exhilarating but also the realization of our long-standing vision to establish a dominant presence in the CTV advertising realm through strategic alliances and unparalleled scalability. This partnership signifies more than a mere business deal; it marks a seismic shift in the future landscape of television advertising. 💡 Why This Development Is Significant: 1. The Strategic Move: Scale, Data & Authenticated Reach By amalgamating Roku's CTV reach with Amazon's DSP, a colossal authenticated identity graph is being constructed—a dream come true for advertisers. This translates to reduced wastage of impressions and enhanced precision in targeted, measurable ad delivery. 2. Leveraging Artificial Intelligence Empowered by extensive first-party data and user log-ins, AI can now be leveraged comprehensively to drive hyper-personalized ad experiences. Imagine dynamic ad placements based on real-time behaviors and preferences, transcending traditional demographic targeting. 3. Addressing Key Concerns Will this consolidation potentially stifle market competition? The dynamics of pricing control might shift with increased influence in Amazon's domain. The neutrality of DSP is under scrutiny—what implications will this have for platforms like The Trade Desk? 🔮 Anticipated Developments: ✅ Enhanced focus on authenticated data and AI integration ✅ Emergence of "super-platforms" consolidating inventory and data control ✅ Encouraging brands to adapt: If you're not already optimizing for Amazon’s DSP, now’s the time. ✅ Potential for both innovation and consolidation risks This is a moment of truth for the CTV ecosystem. As we adopt smarter, AI-powered advertising, we must also ask tough questions about data control, interoperability, and competition. Do you think this will reshape the future of media buying for the better or limit it? #CTV #Advertising #Roku #AmazonAds #DigitalAdvertising #MediaBuying #Marketing #AdTech #ConnectedTV Read more: https://lnkd.in/gAzSAAeb

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For Roku, the best payment experience is the one viewers never notice. That only works when someone stays close to the business. Jake works alongside Roku’s team to support subscriptions, add-ons, and purchases across devices and regions—keeping payments out of the way of the viewer experience. Watch the full conversation to see how Roku and Adyen keep the experience first. ▶ https://bit.ly/4rWtOhY

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Excited to share that Pinterest has entered into an agreement to acquire tvScientific, a leading connected TV (CTV) performance advertising platform. This acquisition will build on our existing partnership with tvScientific and expand how Pinterest can help advertisers reach people across multiple screens, including connected TV. By combining Pinterest’s AI-powered intent signals with tvScientific’s outcome-focused CTV technology, advertisers will be able to measure how TV drives results alongside search, social and Pinterest campaigns. This is another step forward in our mission to help people move from inspiration to action while giving brands the tools to reach them more effectively. Integrating tvScientific’s technology into our automation and AI-powered advertising products will accelerate our work to build a full-funnel, multiscreen performance solution. I’m thrilled about the possibilities ahead and what we’ll build together with tvScientific. Read more here: https://lnkd.in/gXcqFTU7

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Most metrics will tell you what your campaign delivered. But attention is the metric that finally tells you why it worked. The new mCanvas × Lumen study takes the conversation far beyond clicks and vanity metrics. It clearly demonstrates how high-attention environments drive stronger recall, deeper consideration, and higher intent — the outcomes that genuinely move the needle for brands. A big congratulations to my amazing team at mCanvas (Roshni Verma Shubhangi Kale Ryan Dsouza Tariq Nahas Meghna Soni Abhilash Krishnan) and our partners at Lumen Research for bringing this research to life. Truly proud of the depth and clarity this adds to the attention narrative. Link in the comments 👇 #AttentionEconomy #BrandImpact #MediaEffectiveness #AdTechInnovation

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It’s not often you get to hear from two OGs who helped build programmatic back when it all started. PubMatic's Rajeev Goel and Scope3's Brian O’Kelley reflect on how far we’ve come, and how the Ad Context Protocol could shape what’s next for digital advertising.

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Nice piece in AdExchanger about our acquisition of streamr.ai and how AI-powered technology will help empower small and medium-sized business (SMB) advertisers to invest more in streaming — unlocking the next major revenue opportunity for CTV publishers. https://magnite.smh.re/1Vw

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AI that understands advertising context like a brain 🧠 In this interview, Grego Martínez, SVP of Product at Seedtag, speaks with Andy Plesser, CEO at Beet.TV, about how innovations like network-level analysis & embeddings are taking contextual advertising beyond simple keyword matching — paving the way for neuro-contextual AI. “We discovered that with new technologies like embeddings, we could train a system in something way more complex: understanding context like a brain. This is where neuroscience meets contextual,” Grego shared. Watch the full interview: https://lnkd.in/dZdp5K_y #AdTech #NeuroContextual #AI

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✅🖥️ AdWeek (6/16): “The integration, timed to coincide with the beginning of Cannes Lions, will let marketers activate against Roku’s logged-in audience directly through Amazon’s DSP, creating a pool of users spanning the Fire TV and Roku operating systems, as well as the streaming apps Prime Video and The Roku Channel. To do so, it uses a shared identifier that enables deduplicated reach, frequency capping, and full-funnel measurement across devices and services. Ultimately, this will let marketers track CTV ad exposure to Amazon sales. According to Amazon, early tests of the integration led to a 40% increase in unique reach and a 30% reduction in over-frequency, letting advertisers deliver three times more value from their campaigns without increasing spend. For Roku, the deal underscores its role as a distribution hub: More than 50% of U.S. TV streaming time occurs on Roku, according to the company. It also signals its intention to remain open and interoperable, even as competitive tensions with other DSPs rise.” ⬇️ #programmatic #streaming #upfronts #streaming #fast #tvos https://lnkd.in/epjXt3Tc

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Arm just delivered its second-highest revenue quarter ever — with 25% year-over-year royalty growth. AI is reshaping everything — and Arm is the platform powering it. - ~50% share of the AI data center market. - Compute Subsystems (CSS) strategy is exceeding expectations, helping customers launch their products faster and with less risk. - Largest developer ecosystem in history with this software driving the flywheel for more Arm based platforms. As the need for scalable, power-efficient compute continues to soar, Arm is meeting the moment with technology that fuels the future. Congrats to the Arm team on a great quarter!

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Eric roasts the "ad tech haters" after tvScientific sells to Pinterest and Jim Payne explains how app developers can use his new SDK to manage yield using Claude and AI prompting.

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