Nasrin Pak

Big news: David's Bridal is expanding into wholesale. We’re opening up our vertically integrated design and production platform to boutiques, enterprise and retail partners—delivering exclusive collections, faster fulfillment, and strong margins. This isn’t an extension of our stores. It’s a new model: boutique-exclusive collections from Oleg Cassini, Viola Chan Couture, and Vera Wang Bride, plus private label opportunities designed to help partners truly differentiate. We’re also looking to expand to enterprise partners and retailers to bring these and other merch assortments to life through store-in-store concepts across bridal and special occasion. At its core, this is about partnership across the entire retail and bridal ecosystem—and building a stronger future for bridal retail, together. https://lnkd.in/eW3amKwa

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While TikTok trends and AI influencers are grabbing headlines, the human experience at retail is still a brand’s greatest competitive edge. 💄 Just this week, WWD reported that prestige beauty sales in physical retail channels are outpacing digital for the first time post-pandemic. 💡 Sephora UK just opened another store in Liverpool ONE, proving experiential beauty is still in demand. 📊 Gen Z shoppers? They want in-store demos, trusted advisors, and social-worthy merchandising—not just another click-to-buy. Beauty Barrage is proud to be on the frontlines, keeping the brand experience alive in-store—from luxury counters to mass retailers. It's so much more than stocking shelves - we educate and inspire at the point of sale (where buying decisions are happening!). Customers may come in for a product, but they leave with a feeling and that’s the difference we make. #BeautyBarrage #RetailExcellence #BeautyIndustry #InStoreExperience #FieldMarketing #BrandBuilding #GenZBeauty

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WWD’s Cosmoprof Miami coverage captures a broader shift we’re seeing across the industry. As I shared in this article, K-beauty has moved beyond trend status into a lasting category, influencing how consumers evaluate efficacy, format, and intention in beauty. It’s another signal that global innovation is no longer niche, it’s foundational. #WWD #BeautyBarrage #BeautyLeadership #GlobalBeauty

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Ami Colé just closed and Freck shuttered but it’s hard to understand why… These were beloved beauty brands with cult followings, Sephora placement, founder buzz, and passionate communities. It’s hard to accept that the beauty boom as we knew it is over, and the market is correcting hard. Here's what's really happening: 1️⃣ Strategics stopped buying Major beauty groups are cutting brands from their portfolios instead of collecting new ones. When you have too many underperforming assets, turnaround becomes more valuable than acquisition. 2️⃣ Color cosmetics economics are brutal Inclusive shade ranges add massive complexity. You need 40+ SKUs just to serve everyone properly. That means inventory investment, slower velocity, and capital requirements most indie brands can't sustain. 3️⃣ The margin vs. moodboard problem Pretty packaging and viral marketing don't equal profitability. Without a hero product that people repurchase religiously, brands burn through funding trying to create the next viral moment. 4️⃣ The patience economy disappeared Investors and retailers want results in 12-18 months, not 3-5 years. The days of building slowly and sustainably are gone. What this means for beauty: The brands surviving will be the ones that operate lean, build actual repurchase behavior, and know exactly who they're for. At Fazit , this reality shaped everything from our streamlined SKU strategy to our focus on one hero product category to our emphasis on functional performance and rely less heavily on an unknown viral POP. Tolerance for brands without clear economics is shrinking. Which beauty brands do you think have the fundamentals to survive this correction?

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