Nancy Byrne

Last week’s AMEC Measurement Month webinar, hosted by P+ Measurement Services, brought forward a message our industry can no longer ignore: communication is only valuable when we can prove its outcomes. 📊 👉 The conversation underscored a simple truth: effective measurement begins at the planning stage, not the reporting stage. It’s not about how much activity we produce, but about the behaviours we shift, the perceptions we shape, and the value we create for the organisation. 🎙️ Thanks to the speakers who shaped this discussion: Iskren Lilov (Muck Rack / AMEC), Amber Daugherty, MCM (Big Valley Marketing), Chris Wangalwa, MPRSK (Africa Strategic Communication Hub (ASCH)), Adaoha Vivian (Ogonnaya) Njemanze (NOVVA Media & Communications), Adedoyin Jaiyesimi (The Comms Avenue), and David Akinfenwa (Selar). We’ve captured the key takeaways in this carousel. Swipe through for the insights 👇 AMEC Measurement and Evaluation #AMECMM #MeasurementMatters #PRMeasurement #CommsStrategy #MediaIntelligence

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Tune in as Susan Baier of Audience Audit joins host Drew McLellan to reveal powerful insights from Agency Core's latest research on agency leadership. Susan shares eye-opening data, discusses the key challenges agencies face, and highlights the strategies that set top-performing agencies apart—making this episode a must-listen for any agency leader looking to improve and grow. Click the link to listen to the full episode: https://lnkd.in/gvh8xHx3

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📊 Why Measurement Still Isn’t the Norm in Communication? In her latest blog for AMEC Measurement and Evaluation, guest contributor Amber Daugherty, MCM from Big Valley Marketing asks a vital question: In the realm of communication, why does measurement still lag behind? Despite decades of frameworks and training, outcome-focused measurement remains the exception. Vanity metrics persist, often overshadowing genuine impact assessment. 🎯 Outputs show reach. Outcomes show impact. Until we measure both, we risk mistaking activity for effectiveness. 📣 Measurement isn’t optional, it’s fundamental to strategic communication. 👉 Read Amber’s full post here: https://lnkd.in/ey_M4Txe 🔍 Amber argues that the issue isn’t tools or budget it’s culture. Measurement often takes a back seat due to fear, complexity, or perceived cost. But without it, we’re just speculating. 💡 She emphasizes that if we expect our messages to drive change, we must first change our own habits: Grasp the starting point Monitor advancements Adapt as necessary 📚 Interested in building your own measurement expertise? Explore the AMEC Diploma in Strategic Communication Planning and Measurement, featuring over a dozen evaluation frameworks curated by Jim Macnamara: https://lnkd.in/dab3dcP3 📝 Got insights to share? Guest blogging is a powerful way to enrich the conversation, build visibility, and connect with peers. The AMEC Alert newsletter welcomes insightful, non-promotional contributions from across the global measurement and media intelligence community. 📬 AMEC members — to submit an article or idea, message here or email Julie Wilkinson at juliewilkinson@amecorg.com. Let’s collectively elevate standards and shape the future of our industry. #StrategicComms #CommunicationMeasurement #AMEC #PRMeasurement #CommsStrategy #EvaluationMatters #OutcomesNotOutputs #DataDrivenComms #MeasurementCulture #JimMacnamara #BarcelonaPrinciples #CommsLeadership #GuestBlogging #ThoughtLeadership #AMECAlert #AmberDaugherty #BigValleyMarketing

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Marketing in regulated industries operates differently. Every message, campaign, and asset has to pass through layers of review. This guide is offers a clear path forward for leaders navigating marketing complexity inside regulated environments. Download it now: https://hubs.ly/Q046bwQJ0.

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In this episode of B2B Marketing Futures, host Joaquin Dominguez Lucchini brings together senior marketing leaders to unpack one of the biggest debates in modern B2B: Should marketers focus on creating demand that doesn’t yet exist, or capturing the demand already active in the market? We dive into: • What demand creation actually means beyond the buzzword • Why so many teams over-index on capture and the risks of doing so • How to build long-term brand presence with limited resources • The channels and tactics that consistently drive top-of-funnel awareness Participants: • Chen Guter – CMO, Dig • Elena Parangoni – Director of Demand Generation, SimScale Listen on Apple Podcasts: https://lnkd.in/gQmDYRHa Listen on Spotify: https://lnkd.in/g76zgQuz

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Tired of justifying your marketing budget? Laura Jo S. explains why "dollars in, dollars out" is a 2015 metric. Use these 5 strategies to prove the value of awareness, engagement, and long-term pipeline to B2B leadership. https://lnkd.in/eR3TWpUp

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Quality article by Jon Barrett on how the strategies perfected by us content marketers and PR pros also help Generative Search Optimization

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