Mike Goldberg

Despite being launched over a year ago, many marketers are still unfamiliar with the IAB’s Rising Star ad units. Rising Stars are a core component of 'Building Brands Online,' a key initiative for the IAB that aligns to trends in the marketplace...

E-readers aren't technically new devices - they've been available for a few years now - but with wireless connections, tablets with reading apps and more convenient buying and downloading access they've been given new life. And that new life as many brands wondering where they fit in the e-reading atmosphere. Here are a few tips.

When e-readers first came on the scene a few years ago the selling point was the ability to carry nearly unlimited amounts of content - specifically books - without 'weighing down' a traveler or commuter. That hasn't changed, and yet the growth of e-readers is only now exploding.

The digitalization of magazines is of particular interest to advertisers. More than 500 years after the invention of Gutenberg’s printing press, the e-reader represents the first monumental shift in the way we consume the printed word. Readers can now immerse themselves in the same print formula they’ve been used to for more than a century — i.e., being able to read content page-by-page, which presents unparalleled opportunities for advertisers.

The outlook wasn’t brilliant for the Mets from day one;
The team was old, injured and worn,
Yet I was optimistic, without any shame;
A new season of baseball, my favorite game.
I went online to purchase team gear,
The retailer sent confirmation emails, calming my fear.
But by the time it arrived, my team was in last;
If I expected a winner, I’d have to live in the past
And now just as the dastardly Phillies have won the division
That very same retailer has made an… Show more

The outlook wasn’t brilliant for the Mets from day one;
The team was old, injured and worn,
Yet I was optimistic, without any shame;
A new season of baseball, my favorite game.
I went online to purchase team gear,
The retailer sent confirmation emails, calming my fear.
But by the time it arrived, my team was in last;
If I expected a winner, I’d have to live in the past
And now just as the dastardly Phillies have won the division
That very same retailer has made an awful decision
They sent me an email promoting their big win
50% off merchandise, from hats to a pin
Don’t they know I’m a Mets fan, what’s this about?
There is no joy in my inbox – this mighty retailer has struck out.

“Casey at the Bat,” it’s not. But hopefully it makes my point. Show less

Good business involves getting social with your clients and prospects. While marketing certainly plays an important role in demonstrating the value of your products and services, communicating with people on a personal level helps close deals and increases the likelihood of establishing long-term relationships. This is not an unfamiliar agenda for businesses that routinely network through phone calls, set-up meetings and attend trade shows. However, many businesses fail to recognize the same… Show more

Good business involves getting social with your clients and prospects. While marketing certainly plays an important role in demonstrating the value of your products and services, communicating with people on a personal level helps close deals and increases the likelihood of establishing long-term relationships. This is not an unfamiliar agenda for businesses that routinely network through phone calls, set-up meetings and attend trade shows. However, many businesses fail to recognize the same inherent opportunity in social networking sites like Facebook. Show less

Online marketing platforms are a valuable and substantial element of the marketing mix for business-to-business (BtoB) marketers. Online media channels allow marketers to introduce their products and services to the most relevant audience and quickly follow up on hot leads, and, eventually convert them. In the face of the challenging economy, it is no wonder BtoB marketers plan to increase their online marketing budgets, specifically in the email channel, according to BtoB Magazine’s “2008… Show more

Online marketing platforms are a valuable and substantial element of the marketing mix for business-to-business (BtoB) marketers. Online media channels allow marketers to introduce their products and services to the most relevant audience and quickly follow up on hot leads, and, eventually convert them. In the face of the challenging economy, it is no wonder BtoB marketers plan to increase their online marketing budgets, specifically in the email channel, according to BtoB Magazine’s “2008 Marketing Priorities and Plans” survey. Show less

As soon as the Christmas holiday ended, advertisers replaced images of Santa Claus and snowflakes with Cupid and hearts. Advertisers are always thinking about the next big holiday even before customers finish celebrating the previous one. Valentine's Day is just one of the seasonal holidays that marketers aggressively promote with themed campaigns.

Of all types the e-mail messages delivered to consumers, transactional messages including welcome notifications and order confirmations have the most positive consumer reception. Transactional e-mails are very often the most wasted opportunity in marketing as well.

The dawn of the internet brought with it the promise of a virtual world where information and those seeking it, as well as buyers and sellers, would be connected online at the click of a button. The online revolution guaranteed to break down conventional barriers by removing several degrees of separation between us and practically anything we could ever want.