Mike Phillippi

This Martechvibe report put words to a lot of conversations I’m having with CMOs right now. Most teams are not trying to chase the next shiny tool. They’re trying to make what they already have actually work together. Too many platforms, too many handoffs, and not enough shared data. When marketing shifts from experimentation to execution, those gaps show up fast. Progress depends less on adding technology and more on simplifying how it’s run and measured. I highly recommend reading! https://lnkd.in/eZTES875

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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Vultr and Canopy 🌴 have joined forces to make multicloud work for fast-growing, cloud-intensive teams. This partnership is built to solve real-world problems: 🔹 Struggling with unpredictable cloud bills? #Vultr offers flat-rate pricing and high-performance infrastructure — no lock-in, no surprises. 🔹 Not sure which #cloud provider fits best? #Canopy, a vendor-neutral cloud broker, gives you independent advice to optimize spend and negotiate smarter deals. 🔹 Scaling AI workloads? Run training, tuning, inference, and agentic #AI with Vultr’s NVIDIA and AMD GPUs — globally available across 32 regions. Together, we’re helping companies build multicloud strategies that are: ✅ Faster to deploy ✅ Easier to manage ✅ Fully aligned with business goals If your team needs to scale with confidence, across clouds and regions, Vultr and Canopy delivers the clarity and control to make it happen. 👉 Read the full announcement: https://lnkd.in/ePrtJ3v4 #Multicloud #AIInfrastructure #CloudBroker #FinOps #CloudStrategy

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Marketing leaders face increasing pressure to prove ROI, yet many struggle to connect spend to revenue. BigDBM's Intent Data provides clear ROI measurement through: Cost Per Lead Clarity - Understand acquisition costs for high-intent prospects Conversion Tracking - Monitor progression from intent signals to closed deals Revenue Attribution - Link specific campaigns to actual revenue generation Investment Returns - Calculate precise returns on marketing investments Our Intent Intensity Scoring creates a direct line from behavioural signals to business outcomes, enabling CMOs to demonstrate marketing's contribution to revenue with confidence. Prove marketing's impact on revenue with intent data that connects the dots: https://lnkd.in/dcWs6RuC #MarketingROI #ROI measurement #RevenueAttribution #MarketingAnalytics #B2BMarketing #CMOmetrics #DataDrivenMarketing #MarketingPerformance #BusinessImpact #MarketingMeasurement #RevenueTracking #CostPerLead #ConversionTracking #MarketingEffectiveness #BusinessOutcomes

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AI isn’t replacing product marketers. It’s amplifying them. From faster research to smarter content, product marketers are already using AI to increase agility, scale impact, and stay ahead of market shifts. But it's not all plug-and-play. Product marketers need to watch out for: • Inaccurate outputs • Off-brand tone or messaging • Data privacy risks • Over-reliance on automation Pro tip: Use AI as your starting point, not the final word. Always train the tools you plan to use on brand guidelines and incorporate testing in your workflow. What are your challenges in leveraging AI for product marketing initiatives? #ProductMarketing #AIinMarketing #GenerativeAI #PMM

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