Melisa Goldie

Partnering with The Zimmerman Agency set the gold standard for what a true agency partnership can be, and I don't say that lightly. In the client/agency world, five consecutive years isn't just tenure. It's a love story. Built on trust, grit, and a team that treated our brand like it was their life's work. Their strategy is sharp. Their data platforms are sophisticated. But what truly sets them apart? The passion. Every brief, every campaign, every late-night pivot, they show up with energy, ideas, and an obsession for getting it right. The best agencies don't just execute your vision. They expand it. That's Zimmerman. #ZimmermanAdvertising

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How Product Launch Cadence Affects Retention in SexTech Product launch cadence influences customer retention and engagement in SexTech more than launch volume. Data shows that predictable, spaced releases outperform frequent launches in long term customer value. What the Data Shows 1. Overfrequent launches reduce engagement per release Brands launching new products too frequently see declining engagement rates per launch. Customers experience decision fatigue, leading to lower attach rates and weaker repeat behavior. 2. Predictable cadence increases anticipation Brands with consistent release cycles such as quarterly or biannual launches see higher open rates, higher click through rates, and stronger first week conversion compared to irregular launch schedules. 3. Education driven launches outperform novelty launches Products introduced with clear use cases and educational context produce higher adoption and lower post purchase support compared to novelty driven releases. 4. Launches reinforce ecosystem adoption New products that clearly integrate with existing products drive higher cross purchase rates and strengthen overall lifetime value. Why This Matters in Sexual Wellness Sexual wellness customers value understanding and comfort. Excessive launches dilute attention and reduce confidence in product relevance. V For Vibes benefits from a disciplined launch cadence that prioritizes product fit, education, and ecosystem integration over release frequency. Product launch cadence functions as retention management. In SexTech, fewer, better timed launches produce stronger engagement and more durable customer relationships.

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"We are entering a new era where diversity is not a department or an empty gesture, it is what people expect. Culture is not a category, it is today’s currency. Culture does not follow, it leads. If the NYC election tells us anything, it is that those who ignore that truth risk irrelevance. Brands must now learn to think like communities, not corporations. To do this, they must look beyond demographics to psychographics and cultural codes. Agencies that understand the science of nuance will be best positioned to reach this new type of customer." PREACH Tuwisha Rogers!

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Exciting to see Shiru launching the GLP-1 Innovation Alliance - bringing together AI-driven discovery with industry leaders to revolutionize metabolic health through food ingredients. This collaborative approach could transform how we address one of healthcare's biggest challenges. Jasmin Hume, PhD

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Still buzzing from this morning’s Creator Rooftop session at Cannes Lions! Thank you to everyone who joined us—and to my powerhouse co-panelists Val DiFebo and Diana Hong-Elsey—for helping unpack the future of creator-led innovation. The truth is: creators aren’t just making content—they’re shaping culture, strategy, and business outcomes. And if brands want to survive in this attention economy, they need creators at the core, not the edges. I broke it all down in the Creator Darwinism Field Guide—a no-fluff resource I wrote to help creators (and the people who hire them) navigate the shift from content to command. 📥 Download it here and hit the ground running: https://lnkd.in/etaN_U6C Let’s build something better—together. #CreatorDarwinism #CannesLions2025 #SociStudio #DNY #CreatorEconomy #FieldGuide #CannesLions #CreativeLeadership

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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Entering the Nigerian market requires more than generic data. Learn how localized market research in Nigeria, powered by deep consumer insights, is the key to successful brand launches.

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LiveWorld's new AI Brand Reputation Index looks at how tools like ChatGPT and Perplexity are influencing consumer perceptions of the 50 top OTC brands. Top-ranked? CeraVe, Neutrogena, Advil, Nature Made, and Pepto-Bismol. The insight that hit us hardest? Your AI footprint now matters as much as your marketing spend. Check out what’s driving brand visibility, trust, and preference in the age of AI. 👉 https://bit.ly/4lyITT1

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