Melina Formisano

4 PR challenges to tackle 2025  •Employees who see a future within your organization are far more likely to stay.  •Consider professional development programs that align with emerging trends in PR and digital communications.  •Implement remote engagement strategies.  •By focusing on engagement, you’ll not only retain your top talent but also cultivate a team that’s invested in the success of your organization. Read more : https://bit.ly/440OYlw Credit: Public Relations Society of America (PRSA)) #publicrelations #prtrends #marketing

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One-size-fits-all messaging doesn’t work across platforms. Audiences expect different types of messages depending on where they are delivered. Nuance, personalization, and clarity are essential for reaching supporters across various channels. Learn how to adapt your messages by channel, choose the right platform for your advocacy campaign, overcome common challenges, and test messages for impact. (Via VoterVoice (Part of FiscalNote) https://fnlink.co/4nIjK9I #advocacy #digitaladvocacy #messaging

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Your ideal customer profile is probably a fiction. Most buyer personas read like creative writing assignments. And the data backs this up. Brandwatch just found that 75% of marketers do not truly get their audience. That is a massive blind spot for any CMO or VP of Marketing trying to drive growth right now. We build massive digital advertising campaigns around assumptions. We scale demand gen based on what people clicked last Tuesday. But clicks are not intent. A download is not a conversation. If you want to fix your pipeline, you have to fix your audience research first. We unpacked the Brandwatch findings in the latest MarTech Daily. Read More: https://lnkd.in/dd6hsYNF

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AI is transforming communications: 74 percent of teams are already using generative AI, mostly for writing and productivity. The opportunity is to move beyond efficiency into strategy, policy, and cross-team innovation. See the full insight in Ragan’s 2025 Benchmark Report: http://bit.ly/41LJiKF

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Learn how to create comprehensive media reports that deliver actionable insights, using key metrics like reach, sentiment, and Share of Voice to drive PR success. Our comprehensive guide shows you exactly how to structure reports that drive PR success. Read more🔗 https://lnkd.in/g6qZXc-3

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Talk is cheap, especially when it comes to DEI and sustainability. Learn how agencies can move beyond messaging and lead with long-term accountability and action. https://bit.ly/4364oTO

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