Mike Berger

Most sales teams have the content. What they don’t have is clarity on when and how to use it. That was one of the biggest takeaways from Allego’s recent guide on building a high-impact sales content taxonomy. We’ve relied on taxonomies for years to help reps find the right deck, case study, or ROI calculator. But now, it’s not just about helping humans search. AI is increasingly responsible for surfacing content during a sales cycle. And AI still needs structure. If your content isn’t organized by stage, persona, product, or vertical, your tech can’t help your reps. So yes, taxonomy is still important. Maybe more important than ever. But it’s changing. It’s no longer about just building a clean folder system. It’s about structuring your content so your AI tools can retrieve the right summary or snippet in real time. If your taxonomy isn’t mapped to the buyer journey, your reps and your AI are both guessing! We broke this down clearly in the guide, including examples by sales stage and industry. Let me know if you're interested and I'll shoot it over to you!

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Turning Engineers into Influencers: A Repeatable System for Thought Leadership The best BD tool in technical services is not an ad. It is your engineers’ credibility. by Jenny K. Toole The problem Most firms agree SMEs are the most trusted voices. The challenge is bandwidth. People are busy, content is ad hoc, and drafts stall in review. You end up with a trickle of assets that do not support pursuits or move pipeline. Good news. There is a simple system you can run every quarter. The framework: Topic mining → SME briefing → 1-hour interview → content atomization → approval lane → distribution plan 1) Topic mining Start with demand signals: upcoming pursuits, client FAQs, RFP themes, regulatory moments, and win–loss notes. Score each idea on buyer value, proximity to revenue, and SME availability. Pick 3 to 5 topics for a 90-day cycle, mapped to target accounts or segments. 2) SME briefing Send a one-page brief 3 to 5 days before the interview: audience, business problem, desired outcome, five guiding questions. Confirm the use case you want: risk reduction, cost avoidance, time to value, or compliance assurance. 3) 1-hour interview Record one focused session with the SME and a facilitator. Use a buyer-first arc: Problem, Impact, Approach, Proof, Next Step. Capture specifics: before and after metrics, constraints, what changed operationally, what the client cared about most. Transcribe right away to speed drafting. 4) Content atomization From one interview, create a cohesive set: One technical paper or long-form article to anchor the theme One case study that shows the approach in the real world One webinar with the SME and a client-facing moderator Three short posts that pull highlights from the paper and case study Sales enablement: a one-slide solution narrative, a two-page brief, and three talk tracks for BD calls 5) Approval lane Predefine reviewers by asset type to prevent endless edits. Technical accuracy: SME and project manager Brand and positioning: marketing lead Legal and confidentiality: compliance owner Limit to two rounds. Use a checklist and a change log. Lock style rules for numbers, acronyms, and claims to cut friction. 6) Distribution plan Publish the anchor piece first. Release the case study within 7 days. Host the webinar within 21 to 30 days and align invites to ABM tiers. Repurpose into three short posts over 30 to 45 days, tag SMEs and partners. Enable BD with a short outreach email, a call script, and tracking codes for attribution. Need a jumpstart? DM me for a plug-and-play template and SME coaching steps. 💬 #ThoughtLeadership #ExecutiveLeadership #MarketingStrategy #GoToMarket #ABM #DemandGeneration #ContentMarketing #SalesEnablement #B2BMarketing #BrandStrategy #DigitalMarketing #MarketingImprovement

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Are VoiceAI companies launching great demos or production-ready Conversational AI APIs? Check out the VAQI benchmark and how it helps answer that question...

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Building new features and not tracking the results?? It's time for an experimentation platform that helps you learn from every new feature. Using Statsig? Avoid vendor lock-in and go with the open source leader.

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This new CFO article reveals how a strong CFO–CTO partnership is fueling LegitScript’s next chapter of innovation and scale. Jaylene Kunze joined as CFO in March and assumed the additional title of COO in June, as the company prepares for its next phase of growth. LegitScript’s annual revenue currently sits at $50 million to $75 million, with targets nearly double that. Tom Cook joined in January as CTO to deliver future value through product and platform innovation, while staying grounded in cost structure and strategic discipline. This partnership extends beyond product and performance, it’s also central to how the company manages cybersecurity and compliance risk. Their shared accountability is especially critical under private equity ownership, where value creation narratives are under constant scrutiny. Read the article 👉 https://gag.gl/Bt8NpD #CFOLeadership #CFOInsights #BusinessGrowth #PrivateEquity

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In 2026, slow revenue planning is an expensive mistake. Capital is tighter, boards demand measurable ROI, and GTM decisions need to compound. Yet many teams still rely on spreadsheets, siloed tools, or heavyweight processes that delay clarity and accountability. We mapped the revenue planning landscape across four dominant approaches and pressure-tested each on what actually matters: speed, accuracy, alignment, and execution. Read the full breakdown here 👉 https://bit.ly/3YOiUOn #RevenuePlanning #ROI #GTMStrategy

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MIT’s recent report found that 95% of enterprise AI pilots fail to deliver ROI, with value trapped in workflows, slow scaling, and misplaced bets in sales and marketing instead of back-office and integration wins. But these are symptoms, not the root cause. The real issue is strategic misalignment, as oftentimes organizations don’t clearly define the kind of bet they’re making. At the core, every pilot is a capital allocation and risk management decision. Pilots fail without clarity on the business angle, hypotheses, and go/no-go criteria. To address this, I’ve developed The Pilot Strategy Framework™, a structured approach to categorizing AI pilots based on their strategic intent and business impact. 1️⃣ Validation pilots - validate feasibility before scaling and committing further resources. 2️⃣ Internal adoption pilots - phased rollout of AI within departments, inside existing workflows, to see if it can unlock ROI. This can often signal market readiness to customers, competitors, investors, and the industry overall. 3️⃣ Customer-facing pilots - test whether existing customers will adopt new AI capabilities and whether it’s commercially safe to scale. 4️⃣ Legacy integration pilots - answer if AI can unlock value in legacy systems. 5️⃣ New product pilots - test whether additional AI offerings can be introduced; offerings that are core or adjacent to our current products and generate new ROI. Each pilot is a bet: upfront decide how much capital to risk, what value it’s meant to unlock, tradeoffs to consider, and the conditions under which you’ll scale or stop. Ultimately, it's about prioritizing the one(s) that provide the most enterprise value. Which pilot types is your organization running, and how are they moving the needle on your business outcomes? I am currently talking to leadership teams to apply this framework to drive clarity and ROI; if your organization is navigating similar questions, I'd be happy to connect. #productstrategy #aistrategy #aitransformation

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Property Management Companies (PMCs) are not only responsible for compliance with federal laws, but state and local laws that each have their own standard of compliance. Take complexity and multiply it 50-fold for national organizations with properties throughout the U.S.A. Mid-market and local PMCs do not have it any easier. Just because they may be under a fewer number of laws and regulations, depending on the size of their organization and the resources at their disposal, the amount of complexity could be equally weighted with that of larger organizations. Case-in-point, a number of recent regulations that impact property management companies in California. Whether a larger organization with properties in The Golden State, or a local operator, quickly taking the law and applying to operations requires urgency and understanding. This is what makes InCheck® by SiteCompli® special. It scales. And it helps normalize complexities so site teams, no matter the size, are equipped for success to execute consistently, owner/operators ensure compliance, and residents get the experience they deserve. To learn more 👇

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Great time talking with Vince Quinn, Co-host of Future Fuzz, on one of the most under‑rated, yet business‑critical, topics: the alignment (or misalignment) of sales and marketing teams. We unpack the telltale signs teams are out of sync, why that quietly drains budget and opportunity, and how companies, from scrappy startups to established enterprises, can build disciplined but culture‑driven processes to ensure marketing and sales act as one high‑performing “team.” Key Takeaways -Misalignment shows up in obvious, but sometimes overlooked, symptoms: trade shows where the “wrong” people show up; lead‑gen campaigns with no follow‑up; or marketing activities with no resulting revenue. -Poor ROI isn’t always about a bad strategy, sometimes it’s just bad alignment. Wasted budget is often the result of marketing and sales operating in silos rather than in tandem. -Fixing it requires both culture and systems. It’s not enough to want alignment, you must build repeatable processes (meetings, newsletters, communication cadences) and embed a shared sense of ownership across teams. -Frequent communication is key. Eric recommends regular meetings (weekly or bi‑weekly), public readouts from every functional team, and a shared “company‑wide newsletter” that covers updates across marketing, sales, product, and more. -Transparency and inclusion boost buy-in, engagement and retention. When people across sales and marketing know what others are doing, they feel more connected to the company’s purpose, and are more likely to speak up, contribute insight, or flag risks early. -Alignment benefits far more than the bottom line. When done well, teams work more efficiently, budgets stretch further, employees feel invested and engaged, attrition drops, and the company becomes cohesive, purposeful, and resilient. https://lnkd.in/ggtjigXE Infinidat Vince Quinn Future Fuzz - B2B Marketing Podcast Bill Basinas Tim Dales Ed Walsh Doug Balog Sam Werner Kelly Robinson Susan Martens Michael Flynt Stuart McRae Vladimir Rozanovich Steve Sullivan Doug Stone Jamie Thomas Calline Sanchez Vincent Hsu Denis Kennelly Ross Mauri Denis Vilfort Barry Ader Dan Pearl Ken Steinhardt Priya Doty Mark Wright Jeff Boudreau Philip Sailer Levi Norman Dean Parker David Sawyer Jay Snyder Daniel Campbell Hadley H. Misha Lewis Rangel Andrew Walls Bob Kampe Gail G. Craig McKenna Ian Smith

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