Maya Parada

ABM – the future of B2B marketing? In the new episode of Personal Branding for Business podcast I discussed this with Peter Mikeal, VP of Marketing North America at Globant. What we covered: - How Globant built an ABM strategy and why it became the core of their entire demand generation system - Why personalization in B2B marketing is no longer just a trend but a necessity - Why building a personal brand matters not only on social media but also inside the company - What AI means for the future of B2B marketing – and how to prepare - How participating in professional awards helps marketers grow their personal brand Thanks so much, Peter! Your deep experience in B2B sales and marketing made this conversation extremely practical. Highly recommend watching or listening! 🔸 Watch on YouTube: https://lnkd.in/gy3Cfj-x 🔸 Listen on Spotify: https://lnkd.in/g5bK3U_8 🔸 Listen on Apple Podcast: https://lnkd.in/gTBFzfFQ

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Personalization isn’t about channels or platforms. It’s about giving customers what they actually want. In this episode of Here’s the Deal, I share the marketer’s checklist for data activation, from unifying your data to optimizing campaigns in real time.

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RAPP Recap: Forrester CX North America 2025 Jenna Wengler VP, Marketing & Global Communications RAPP Worldwide Shares RAPP’s 3 takeaways on the shifts redefining the customer experience landscape. At this year’s Forrester CX North America Conference, one idea echoed across every stage: CX is no longer a campaign or a moment—it’s a living, learning system. It runs on data, it demands emotional intelligence, and increasingly, it’s powered by AI. But above all, CX today is what separates brands that resonate from brands that disappear. #precisionandempathy #customerexperience https://lnkd.in/g7f4zYpE

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🔎 98% of your website visitors are anonymous. That’s a problem for brands trying to build meaningful customer journeys. Identity resolution offers a solution - unifying data to recognize up to 70% of those unknown visitors. See how LATAM Airlines and BRP Group are putting it into practice in SaleCycle's latest guide. 🔗 https://lnkd.in/eiJVh8Qs #sponsored

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📢 Episode 17 of the Shiji Insights Podcast is here! In this episode, Shiji’s Florencia C. sits down with Celéste Kreyfelt, Senior Director of Account Management for Strategic Accounts at IDeaS Revenue Solutions, to discuss how two industry leaders have evolved into strategic partners, driving innovation through data, AI, and a shared vision for the guest experience. 💡What you’ll learn in this episode: • How Shiji and IDeaS Revenue Solutions are redefining collaboration in hospitality • The power of connecting guest intelligence with pricing science • How data-driven personalization is shaping loyalty and revenue • Why the future of hospitality lies in human-tech harmony Discover how technology and people together are transforming the way hotels deliver unforgettable experiences. 📽️Explore the full episode here: https://lnkd.in/eSWsq9jZ #shiji #shijiinsightspodcast #shijiinsights #hospitality #hoteltechnology #IDeaS

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