Matt Skallerud

The Trust Advantage How Local Businesses Win Before the Search Begins Why 84% of purchase decisions happen BEFORE active search and what that means for how you should allocate your marketing budget. This guide includes the complete Neighborhood Authority framework and self-assessment tool. https://lnkd.in/g9XZH9Vm

Research shows that 13% of people unsubscribe from emails that are too long, while misleading subject lines teach subscribers not to trust you, resulting in higher unsubscribe rates. Read more 👉 https://lttr.ai/AhUGh #AdServers #EmailAdvertisingTip

Step-by-Step Guide to Acquiring New Customers via Online Marketing Define Your Target Audience Identify who your ideal clients are. Consider demographics, industry, location, pain points, and buying behaviors. Tailor all marketing efforts to attract this specific group. Develop a Strong Online Presence Create a professional website that clearly showcases your services, value proposition, and contact information. Optimize for mobile use and fast loading speeds. Ensure branding is consistent across all platforms. Implement SEO (Search Engine Optimization) Optimize your website and content for keywords your target audience searches for. Use local SEO if you serve specific regions. This increases organic traffic and visibility on search engines. Leverage Social Media Platforms Choose platforms where your audience is most active (e.g., LinkedIn for B2B, Instagram for visual products/services). Post regularly, share value-added content, and engage with followers. Use Paid Advertising Strategically Run targeted ads on Google, Facebook, or LinkedIn to reach specific audiences. Start with small budgets, test variations, and scale what works. Create Valuable Content Publish blogs, videos, guides, or infographics that educate or solve problems for your audience. This builds trust and establishes your authority in the industry. Build an Email List and Use It Offer lead magnets (e.g., free resources, discounts, or newsletters) to encourage visitors to subscribe. Use email marketing to stay top-of-mind and nurture leads. Track Results and Optimize Use tools like Google Analytics, Facebook Insights, or CRM dashboards to monitor traffic, conversion rates, and ROI. Adjust strategies based on data and feedback. By following these steps, CanadaWeb Inc. can steadily grow your online visibility and attract new clients in a cost-effective and scalable way. Contact me, Frank, a call to discuss: 403-291-9811 - webworks@canadaweb.net.

If you're looking to elevate your business with a strong online presence, this insightful article from SW Digital Agency can guide you through the transformative services they offer. Discover how expert website design, SEO strategies, and social media management can take your brand to new heights. Read the full piece to explore how these solutions can be customized to fit your unique business needs! 🚀💻 #DigitalMarketing #BusinessGrowth #WebsiteDevelopment