“I don’t throw around the phrase “impactful leader” lightly, but Matt certainly earns it, not just because of his role as CTO, but because of how he shows up day in and day out. He leads by example, with clarity, purpose, and a deep sense of care—for the success of the business, yes, but just as much for the people around him. One of the things I admire most is how Matt brings a genuinely human touch to everything he does. In a world where things can easily lean too far into numbers and metrics, he reminds us that people matter. He listens when you talk, he pushes to understand your point of view. He lifts you up, not by dictating a single path forward, but by building systems and structures where you can thrive in their own way. Matt is one of those rare people who always seems to have something insightful to say. It’s not just talk, he's incredibly thought-provoking and frequently adds a unique point of view to a room. Whether he’s speaking with the board, mentoring someone on the team, or thinking about how we better serve our customers, he shows up with his audience in mind. Matt also has this incredible ability to build teams that are diverse, not just in background, but in the way people think and work. He sees the value in different perspectives and knows how to bring them together in a way that actually works. He has a clear vision of what success looks like, and he doesn’t just talk about it, he moves toward it with enthusiasm and energy. His drive makes him a natural winner, the kind who rallies people, sets the pace for the rest of the team, and makes big things happen. It's rare to find a leader like Matt, he just has that "it factor" that makes good companies turn great.”
About
Serial entrepreneur. Nerd. Operator. Idea guy. Frequent loud mouth.
Activity
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As one of the marketers with a front row seat to the founding of AgenticAdvertising.org and the introduction of a new architectural framework that is…
As one of the marketers with a front row seat to the founding of AgenticAdvertising.org and the introduction of a new architectural framework that is…
Liked by Matt Powell
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Last week, Anthem Partners was proud to be represented in Times Square through The First Call alongside funeral professionals from across the…
Last week, Anthem Partners was proud to be represented in Times Square through The First Call alongside funeral professionals from across the…
Liked by Matt Powell
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Today, a lot of companies are being told they need to “adopt AI”, but the real question I hear from leaders is: 𝘢𝘥𝘰𝘱𝘵 𝘪𝘵 𝘧𝘰𝘳 𝘸𝘩𝘢𝘵?…
Today, a lot of companies are being told they need to “adopt AI”, but the real question I hear from leaders is: 𝘢𝘥𝘰𝘱𝘵 𝘪𝘵 𝘧𝘰𝘳 𝘸𝘩𝘢𝘵?…
Liked by Matt Powell
Experience
Education
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Boston University
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Activities and Societies: Staff photographer for student-run daily newspaper (Daily Free Press), Teaching Assistant for COM JO540 Web Publishing, Disc Jockey at WTBU 89.3
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Publications
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Creating Customer Loyalty Requires Genuine Employee Fandom and Personalized Marketing, Brand Execs Say
Co by the US Chamber of Commerce
See publicationExecs from FTD, Beachbody and NEST New York reveal what’s key to unlocking consumer devotion today.
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How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
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PUMA's Wall Of iPads Revolutionizes Retail
Forbes
See publicationToday let's take a look at a technology-powered retail innovation called PUMA Joy Pad, which made its debut at PUMA’s Paris flagship store this spring. Essentially, 32 iPads are interconnected to create a dramatic iPad wall. The prototype in Paris delivered a new level of engagement to customers. The custom apps we’ve developed for PUMA Joy Pad (version 2.0) in Beijing, have enhanced that experience. In the future, we plan to blend product and brand artifacts together to create interactive…
Today let's take a look at a technology-powered retail innovation called PUMA Joy Pad, which made its debut at PUMA’s Paris flagship store this spring. Essentially, 32 iPads are interconnected to create a dramatic iPad wall. The prototype in Paris delivered a new level of engagement to customers. The custom apps we’ve developed for PUMA Joy Pad (version 2.0) in Beijing, have enhanced that experience. In the future, we plan to blend product and brand artifacts together to create interactive gaming experiences for users in PUMA stores around the globe, turning the PUMA Joy Pad into a shared social experience. I sat down with our executive director of creative technology, Matt Powell, to learn more about how this new use of technology came to be and how it’s revolutionizing the retail experience.
Q: How did the idea for the Joy Pad Wall come about?
A: It was one of those “perfect storm” moments. One of our product architects, Chris Gsell, came in one morning and told the team that he had used his iPad at a concert to request a song—sort of like a mini-billboard. The lead-singer saw the iPad and laughed, saying: “Hey you, with the digital billboard: this one’s for you!” and played the song. It got us thinking about the possibilities of using iPads as publishing platforms for original, creative content—at sporting events, concerts and even in-store retail. That week, our client, PUMA, came to us with a challenge. They were revamping their flagship stores around the world to premiere version 2.0 of PUMA’s Redworld. They wanted to bring an interactive layer into the retail experience, introducing different gaming ideas into their stores. We knew there was an opportunity to make something awesome, something that no one had done yet. -
Madison Avenue’s World of Tomorrow
New York Times
See publicationWith technology changing faster than Lady Gaga’s concert costumes, it is increasingly difficult for Madison Avenue to keep up with the gizmos on which consumers look at — or avoid — commercials, banners, Web video and other forms of advertising. Now, a media agency and a magazine are teaming up to help narrow that knowledge gap.
Together, they have opened a display they are calling the Test Kitchen, which seeks to give employees of the Media Kitchen and Kirshenbaum Bond Senecal some…With technology changing faster than Lady Gaga’s concert costumes, it is increasingly difficult for Madison Avenue to keep up with the gizmos on which consumers look at — or avoid — commercials, banners, Web video and other forms of advertising. Now, a media agency and a magazine are teaming up to help narrow that knowledge gap.
Together, they have opened a display they are calling the Test Kitchen, which seeks to give employees of the Media Kitchen and Kirshenbaum Bond Senecal some hands-on experience with more than a dozen new technologies, among them the iPad from Apple, 3-D television and smartphones like the Droid from Motorola.
The Test Kitchen is housed in a 350sq ft former conference room in the offices of Kirshenbaum Bond Senecal at 160 Varick Street in Lower Manhattan. It is to be open to employees of both agencies as well as clients and potential clients; access to employees of other MDC agencies is being considered.
The exhibit has been designed to resemble a comfortable living room, albeit one crammed with gadgetry and dominated by a 46-inch 3-D LED-LCD HDTV set. In other words, not unlike the living room of a 20-something or 30-something urbanite who is an early adopter of leading-edge technology.
Popular Science and the agencies are budgeting $50,000 to $60,000 a year for products for the Test Kitchen. But just as the technologies change rapidly, so, too, do the prices. “We thought the TV would be $10,000,” Mr. Hano said, referring to the 3-D Samsung, “and it was $3,400.” And the project got a break, Mr. Lowenthal said with a laugh, because “we didn’t charge for the wallpaper and the pillows” that are decorating the space.
Others involved with the Test Kitchen include Sean Galligan, associate director at the Media Kitchen; Matt Powell, executive director for creative technology at Kirshenbaum Bond Senecal; and Jacob Ward, deputy editor at Popular Science, who is narrating a three-minute video that will be played for visitors. -
Agency Combines Clients’ Stocks for a Mini-Mutual Fund
New York Times
See publication"FORGET about the Standard & Poor’s 500-stock index or the Dow Jones industrial average. The latest gauge of Wall Street performance — at least on Madison Avenue — is the KBS&P Client Stock Index.
The index, scheduled to be introduced on Tuesday, is intended to track the performance in the stock market of shares of companies that are publicly traded and clients of the agency. Eighteen of its more than 30 clients have stock that is traded on exchanges, among them BMW, Cablevision, Capital…"FORGET about the Standard & Poor’s 500-stock index or the Dow Jones industrial average. The latest gauge of Wall Street performance — at least on Madison Avenue — is the KBS&P Client Stock Index.
The index, scheduled to be introduced on Tuesday, is intended to track the performance in the stock market of shares of companies that are publicly traded and clients of the agency. Eighteen of its more than 30 clients have stock that is traded on exchanges, among them BMW, Cablevision, Capital One Financial, Diageo, Kao Brands, TJX and Weight Watchers.
What makes the index interesting is that it is not a fanciful construct but a real portfolio, a mini-mutual fund that will have its own ticket symbol, KBSPX. Agency executives are opening a brokerage account with another client, the Vanguard Group, into which will be deposited 300 shares of each of the 18 companies.
The 300 employees of Kirshenbaum Bond will be offered long-term cash and compensation incentives to mirror the performance of the stocks in the index, which they will be able to track each trading day on an intranet on the agency’s Web site...
The index was the brainchild of two Kirshenbaum Bond employees: Aric Cheston, partner and creative director, and Matt Powell, chief technologist. They will each receive a cash bonus of $10,000 from MDC."
Honors & Awards
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The Direct 60 Honoree
The Lead
The Lead’s power list of executives defining ‘Direct-to-Consumer’. These leaders continue to embrace technology, innovation, and next-gen strategies to transform their businesses & the industry.
https://lists.the-lead.co/the-direct-60/ -
30 Most Creative People in Mobile Advertising
Business Insider
Powell, also the co-founder of creative and technical boutique Spies & Assassins, oversees all web and mobile developments at kbs+.
While leading Puma's effort to re-imagine its retail experience, Powell helped introduce the Puma JoyPad. Basically, 32 interconnected iPads were embedded into a wall and were programmed to interact with one another, creating an innovative content experience for consumers. This melds the mobile experience with shopping at brick and mortar…Powell, also the co-founder of creative and technical boutique Spies & Assassins, oversees all web and mobile developments at kbs+.
While leading Puma's effort to re-imagine its retail experience, Powell helped introduce the Puma JoyPad. Basically, 32 interconnected iPads were embedded into a wall and were programmed to interact with one another, creating an innovative content experience for consumers. This melds the mobile experience with shopping at brick and mortar locations.
Powell also recently helped provide the vision for the launch of BMW's mobile site which allows users to visualize and configure interior upholstery, trims, exterior paints, wheels, etc of the cars; compare prices and more.
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