Mary Sheehan

Mary Sheehan

Truckee, California, United States
18K followers 500+ connections

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About

I know what it’s like to chase the next big thing, giving everything to work while…

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Activity

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Experience

  • Adobe Graphic

    Adobe

    San Francisco Bay Area

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    San Francisco Bay Area

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    Emeryville, California, United States

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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Education

  • UC Santa Barbara Graphic

    UCSB

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    High Honors

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Volunteer Experience

  • Educator

    CollegeTrack.org

    - 2 years

    Education

  • Mentor

    Mentor, high school student - June Jordan high school

    - 1 year 1 month

    Children

    Mentor for a sophomore in high school for June Jordan sophomore - providing guidance to approach college applications and life after high school. Meet 1x/ week.

  • Tech for Campaigns Graphic

    Project Lead

    Tech for Campaigns

    - Present 7 years 8 months

    Politics

Projects

  • Brand Engagement in the Participation Age Whitepaper

    Published a whitepaper based on parallel surveys to consumers and advertisers alike on what they find engaging. Conducted with Advertising Age, we explore consumer insights like engagement leads and likelihood to purchase, identify gaps with companies that don’t prioritize engagement, and offer strategies for increasing engagement.

    See project

  • Grew Twitter Presence to over 100K

    Consulted on and managed the social strategy for B2B Twitter channel @GoogleDisplay and grew the follower base from 15K to 100K in 2 years

    See project

  • Buying Viewable Impressions Launch

    Led the viewable impressions launch on the Google Display Network which included an op-ed by Neal Mohan with email campaign, executive dinner, and dozens of press mentions landing the front page of the Financial Times and favorable articles in AdExchanger, Business Insider, MediaPost, and AdWeek to name a few as well as 3.3M+ social impressions.

    See project

  • Grew Google Engagement Ads awareness

    Grew Engagement Ads awareness internally and externally by creating a library case studies, publishing 5 ‘momentum’ blog posts, collaborating with PR on several press mentions, creating a sales hub destination, refreshing all sales materials, producing a sizzle reel, and writing speeches for a steady drumbeat of external speaking events.

    See project

  • Wrote the Google Display Network Playbook for performance advertisers

    Worked with internal teams to develop the client facing playbook for advertisers.

    See project

Honors & Awards

  • Top 100 PMM Mentor: 2022, 2023, 2024

    Sharebird

    https://sharebird.com/list/product-marketing/mentorlist/2022

    The way we acquire job knowledge has changed. We learn more from each other than we do from college. The Product Marketing Mentor List shows you the top 100 product marketing practitioners to learn from to develop your career. All of these leaders have contributed content that Sharebird users find helpful.

  • 2022 Top 50 Marketing Influencer

    The Awards Magazine

    https://www.theawardsmagazine.com/top-50-marketing-influencers-to-follow-2022/

    It would be surprising if marketing specialists didn’t use social media to create their personal brands. In most circumstances, the time comes when you wish to share your knowledge and experience with others. One of the reasons why professionals in one industry become influencers is because of this. Of course, there are marketing influencers that keep us up to date on the latest marketing trends, teach us new…

    https://www.theawardsmagazine.com/top-50-marketing-influencers-to-follow-2022/

    It would be surprising if marketing specialists didn’t use social media to create their personal brands. In most circumstances, the time comes when you wish to share your knowledge and experience with others. One of the reasons why professionals in one industry become influencers is because of this. Of course, there are marketing influencers that keep us up to date on the latest marketing trends, teach us new techniques and contribute to our professional development.

  • Top 100 PMM Influencer: 2020- 2024

    Product Marketing Alliance

    https://product-marketing.docsend.com/view/mrahzuzgiy5p8i5s

  • Marketing Platinum Award for Project Rebrief Launch

    Google

    The team I was a part of led the launch of Project Re:Brief - Google's effort to change industry/ agency perception on the use of digital to drive new thinking around creative and online branding. We asked 5 original creative icons to come out of retirement and re-imagine their most iconic work using the best of our advertising and consumer products, across all screens. There was an ad campaign, a website, a house at SXSW & Cannes, and a documentary built for this launch and it changed the…

    The team I was a part of led the launch of Project Re:Brief - Google's effort to change industry/ agency perception on the use of digital to drive new thinking around creative and online branding. We asked 5 original creative icons to come out of retirement and re-imagine their most iconic work using the best of our advertising and consumer products, across all screens. There was an ad campaign, a website, a house at SXSW & Cannes, and a documentary built for this launch and it changed the perception about how Google can enable the technology creatives need to do amazing work.

    I led the social media and sales enablement for this launch.

    http://www.projectrebrief.com/

Languages

  • Conversational Spanish

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