“As head of PolyGram (now Universal) Special Markets I made it a mission to find skilled, talented executives who were effective at business and marketing strategies, beyond the conventional ‘it-has-to-get-radio-play’ formula typical of the music industry. It was difficult. Mary Mueller is that rare exception. Mary’s ability to apply her marketing and brand development talents, with a keen sense to our bottom-line revenue needs, was unique because she did not limit herself to a single industry. As such, she was the consummate revenue-generating dealmaker by cleverly applying her distinctive industry agnostic approach; this enabled Mary to forge strategic alliances that were unique to the record business. Her specialty was working with both established and up and coming artists (our ‘brands” in the music biz) and aligning them with either edgy or Fortune 500 companies to expand distribution reach (non-traditional outlets beyond record stores) and increase revenues. Mary’s creative ideas and team building approach delivered repeatedly for us profitable joint ventures and several brand partnerships with major consumer goods and lifestyle brands. Her pioneering approach remains more sophisticated and innovative than the conventional marketing strategy adopted then by the music industry, and I’m delighted to see how effective Mary’s consummate dealmaker approach has transferred to other cutting-edge industries. Whenever given the opportunity to collaborate with Mary Mueller I choose to do so, as her record of successes in the marketplace is enviable as is her will to generate revenue opportunities for her clients. ”
About
Mary Mueller is a visionary strategic partnership executive and accomplished…
Activity
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Excited to share space with Angela Abbott Mario Forsyth Helena Ngo 🔜 Music Biz Valeria Olguin, M.S to discuss the next generation of music listeners…
Excited to share space with Angela Abbott Mario Forsyth Helena Ngo 🔜 Music Biz Valeria Olguin, M.S to discuss the next generation of music listeners…
Liked by Mary Mueller
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A great project with a wonderful team and a beautiful result.
A great project with a wonderful team and a beautiful result.
Liked by Mary Mueller
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I’m excited to be heading to Tenerife/Canary Islands to participate in the Quirino Awards and the Ibero-American Co-Production & Business Forum…
I’m excited to be heading to Tenerife/Canary Islands to participate in the Quirino Awards and the Ibero-American Co-Production & Business Forum…
Liked by Mary Mueller
Experience
Education
Volunteer Experience
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BOD
American Marketing Assoc
Partnership development. Elected as President.
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Mentor for MBA students
USC Mentor Program
Education
After graduation, was recruited to join and help launch USC's mentor program for MBA student's.
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BOD
Pacifc Palisades Community Council
- Present 7 years 9 months
Elected Event Chair 2019
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Head of Sponsorships and Strategic Marketing Partnerships
Becket Films
- Present 9 years 9 months
Honors & Awards
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Distinguished Speaker Award
The Entrepreneur Program, USC, School of Busienss
Invited to speak to MBA students about relevant start-ups
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Gold Album
RIAA
To commemorate the sale of more than 500,000 copies of Live at Red Rocks CD's
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John Tesh Live at Red Rocks - PBS TV Special
Emmy Nomination
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Platinum Video
RIAA
In commemoration of more than 50,000 videos sold
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RetailVision
Gartner
Best of RetailVision: Best Product Accessory
Languages
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French
Limited working proficiency
Recommendations received
9 people have recommended Mary
Join now to viewMore activity by Mary
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Job update! Excited to now be leading the Brand Partnerships team at both RCA and Columbia Records, as well as Commercial Sync @ Columbia. RCA has…
Job update! Excited to now be leading the Brand Partnerships team at both RCA and Columbia Records, as well as Commercial Sync @ Columbia. RCA has…
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What a glorious weekend we had at the Los Angeles Times Festival of Books! Over 175,000 people in attendance! This #marketingpartnership was with USC…
What a glorious weekend we had at the Los Angeles Times Festival of Books! Over 175,000 people in attendance! This #marketingpartnership was with USC…
Shared by Mary Mueller
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Welcome home to the Artemis II crew. 💜 📸 credit: NASA - National Aeronautics and Space Administration
Welcome home to the Artemis II crew. 💜 📸 credit: NASA - National Aeronautics and Space Administration
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Two icons, both 76, on the cover of Vogue, and at the top of their game. For the first time in her career, Anna Wintour appears on the cover of…
Two icons, both 76, on the cover of Vogue, and at the top of their game. For the first time in her career, Anna Wintour appears on the cover of…
Liked by Mary Mueller
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Proud to share this! I had the opportunity to create sound design for Sphere's Artemis II exosphere piece. Designing audio for this canvas for a…
Proud to share this! I had the opportunity to create sound design for Sphere's Artemis II exosphere piece. Designing audio for this canvas for a…
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I have the coolest job. For Classical California listeners around the world, the #ArtemisII parachute glide and splashdown this evening was scored by…
I have the coolest job. For Classical California listeners around the world, the #ArtemisII parachute glide and splashdown this evening was scored by…
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