Lorea Barturen (she/her)

Chicago-based Kraft Heinz made an excellent choice in appointing one of the most experienced and successful global CPG leaders, Steve Cahillane, as its new CEO. Cahillane previously served as CEO of Chicago-based Kellanova and brings deep industry expertise and proven leadership to the role. In 2026, Kraft Heinz plans to split into two companies, temporarily named "Global Taste Elevation" and "North American Grocery". Global Taste Elevation, led then by Cahillane, will include the faster-growing sauces, spreads, and seasonings portfolio, featuring iconic brands such as Heinz, Philadelphia, and Kraft Mac & Cheese. North American Grocery will house legacy brands including Oscar Mayer, Kraft Singles, and Lunchables. The objective of this strategic separation is to increase speed to market, reduce complexity, and strengthen proximity to customers. Cahillane is a longtime Chicago resident and advocate for the city, having graduated from Northwestern University. In his first remarks following the announcement, he reaffirmed Kraft Heinz’s commitment to Chicago. Congratulations, Steve! Please read here the Chicago Tribune coverage by Robert Channick here: https://lnkd.in/gUvbH7hc

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Imagine if all your favorite travel brands worked together to create a truly seamless experience—tailored just for you. In this episode of "Here's the deal...", LiveRamp's Tara Franceschini shares how data collaboration helps travel and hospitality companies deliver unmatched personalization.

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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With its deep design roots and tech innovation, Minneapolis brands are emerging as a model for how digital marketing and branding agencies can blend automation with artistry. See how forward-thinking marketing teams are building the future today: https://lnkd.in/gHxZCDic #minneapolisdesignagency #aiandmarketing #digitalmarketingminneapolis #minneapolisbrandingagency

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Everyone knows there's a soft spot in my heart for Detroit and the auto industry. But they're not immune to disruption, with the entire industry facing a critical challenge: maintaining customer trust in an AI-driven world. VML’s latest whitepaper outlines how brands can scale AI solutions while ensuring governance and transparency. A high-quality read. Download now: https://bit.ly/4sUOLtp

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Brandon Caudill and I will be here to talk about: • Engagement that doesn’t evaporate • Retention that survives the heat • Personalization that actually feels personal Because in retail, the real desert is losing customers after the first visit. If you're at eTail™ West and want to chat about turning browsers into loyal revenue, let’s grab time. I promise — no dry conversations. 😎 #engagement #retention #personalization #pushly

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Most business growth problems aren’t really product problems or pricing problems. They’re communication problems. If people don’t clearly understand who you are, what you do, and why it matters, decisions slow down and opportunities slip away. This article explores why communication and presentation skills quietly shape trust, confidence, and growth — and why improving them is worth your attention. #businesscommunication #presentationskills #businessgrowth #leadershipcommunication #entrepreneurship https://lnkd.in/e8QH-Ych

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What makes an interface clear and engaging? Derek Nelson breaks down Google’s findings on human-centered design in our latest webinar, Scaling Brand Personality. 🤫 Hint: It’s not everything looking the same all the time!! More impact. Less boring. ✨ #BuiltByClique

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