Kristen Knight

Most business growth problems aren’t really product problems or pricing problems. They’re communication problems. If people don’t clearly understand who you are, what you do, and why it matters, decisions slow down and opportunities slip away. This article explores why communication and presentation skills quietly shape trust, confidence, and growth — and why improving them is worth your attention. #businesscommunication #presentationskills #businessgrowth #leadershipcommunication #entrepreneurship https://lnkd.in/e8QH-Ych

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We used to think lead magnets had to be polished, branded, and perfect. Then we watched a simple checklist outperform a beautifully designed ebook by over 3x in conversion rate. Why? Because it answered one clear question. B2B buyers are overwhelmed. Research shows decision-makers consume 13 or more pieces of content before talking to sales. They do not want more reading. They want clarity. The best lead magnets say, Here is what to look for. Here is what usually breaks. Here is how to spot risk fast. If you are stuck, look inward. Your onboarding checklist, assessment templates, or internal SOPs are often better magnets than anything marketing can brainstorm from scratch. That is something we help partners uncover all the time at Fornix. Would a checklist or scorecard help your prospects make a faster decision? #Fornix #LeadMagnet #Channel

Tired of brand confusion holding your business back? If your logo, tone, and visuals feel disconnected from what you really do, this guide is your reset button. We just published a step-by-step breakdown to help small business owners build a clear, consistent, and scalable brand identity. You’ll go from fuzzy ideas to a one-page style guide you can share with your team in less time than you think. 🔗 Read the full post: https://cme.sh/IsgIdp #SmallBizTips #BrandStrategy #FounderTools

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Scaling a small e-commerce brand into an empire isn’t about moving faster—it’s about moving smarter. The biggest trap founders fall into is hiring reactively when the workload spikes. That creates inefficiency, turnover, and chaos. Real scaling means building systems before the storm hits. Document your processes, automate repetitive tasks, and know exactly which roles add leverage. When you bring new labor on, they should multiply your capacity, not just patch a hole. Train them into a structure that already works, so each addition compounds growth instead of adding noise. Think like a builder of cities, not a firefighter. Scaling is not a sprint—it’s the construction of something that can stand on its own, long after you’ve stepped away. Build with intention. Grow with precision. That’s how an empire is made. #EcommerceGrowth #BusinessScaling

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Cancel your market research budget. No amount of paid focus groups will make up for a founder who isn't willing to engage directly with customers. At Fazit, we've built a multi-million dollar brand without spending a single dollar on traditional market research. Instead, we've focused on something far more valuable: genuine community building through direct founder involvement. Here are 5 practical ways to understand your customers better than any research report could tell you: 1. Start conversations, not surveys We personally respond to DMs, comments, and product feedback—giving us real-time insights into what customers actually want. 2. Test MVPs When we weren't sure about our glitter freckles, we produced a small batch first. We sent samples to friends attending Coachella, one video went viral, and we sold 100,000 units before our full inventory even arrived. 3. Watch UGC obsessively The way customers use (and sometimes misuse) your products reveals opportunities no focus group would discover. When we saw customers placing our freckles on their collarbones, we developed a dedicated decolletage product. 4. Share your development process When customers feel invested in your product journey, they'll tell you exactly what they want next. Building in public creates a feedback loop more valuable than any market report. 5. Use your brand as a research lab Every social post, every product launch, and every collaboration is a data point. Pay attention to what resonates and double down on those signals. Your most valuable insights will come from authentic community connections that cost nothing but your time and attention. What's the most surprising thing you've learned directly from your customers?

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$26,350 additional profit per month - within just 6 months. It’s possible! A wellness center in Portland launched a simple offer: Unlimited cryotherapy for $99/month. No complicated tiers. No heavy sales push. Just a clean, accessible model supported by a system that could run all day without supervision. Here’s what happened next: They added 250 new members in under 6 months. That’s $24,750 in recurring monthly revenue - from one service. The part everyone asks about is how they were able to support that volume without adding staff or sacrificing the client experience. And the answer is surprisingly straightforward: 1. Zero staffing required Sessions didn’t need supervision. No one had to open doors, adjust settings, watch timers, or manage cooldowns. The system handled itself - from auto-start to auto-shutdown. 2. Predictable operating costs Electric cryotherapy creates a stable, predictable cost structure. In their case, electricity averaged about $240/month. No nitrogen refills. No hidden spikes. Just clarity. 3. Continuous uptime Predictive AI monitored the system in real time and alerted engineers before downtime could occur. When you remove interruptions, you remove the biggest threat to membership-based revenue. 4. A consistent client experience Every session felt the same - guided by light cues, controlled airflow, and in-chamber customization. Consistency builds trust. Trust builds retention. Why this case study matters Not because of the 250 members. But because it shows what happens when your revenue model isn’t tied to staffing, supervision, or constant oversight. It proves you can: • run high-volume memberships • deliver predictable margins • keep operating costs low • and give clients a premium experience all without adding labor or complexity. This is the model more and more owners are moving toward: low overhead, high capacity, and technology that runs itself. If you want to break down this case study for your own space - pricing, capacity, or what a membership model could look like - feel free to reach out. Happy to walk you through it.

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The skincare brands that win the next decade won’t have the best ingredients. They’ll have the best protocols. I believe devices will start standardizing dosing. LLM/ Algorithms are standardizing discovery. Retail is routing by routine, not by ingredient. When everything converges on the same actives, the moat becomes the system; mechanism, schedule, guardrails. Stop randomly stacking. Start systematizing

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People often ask about difference b/t agencies & our fractional team models: Here's a few key differences: 1) We work with partners across various verticals vs having 1 in-house team. This allows for vertical expertise (i.e. service biz get a Google Ad person with home service expertise, while a cannabis dispensary gets a Google Ad person w/ cannabis experience). This allows for flexible bandwidth as well (i.e. we don't just have 1 internal Google Ad person who could become overwhelmed). We work with plumbers, dispensaries, multi-unit franchisees, HVAC companies, B2B cannabis groups, SaaS tools, THC bevs, etc & each team looks different than the other. 2) We're flexible on scoping & projects. For example; we just closed a deal where client needed small support hours for Shopify, HubSpot, cold email, strategy, etc & we were able to pinpoint a specific level of service / support that not only met their needs but their budget. This can scale up or down very easily. 3) We work with a lot of the best agencies because sometimes they are the best fit. For example; we just hired Sandra Bergman, CLMP™for a consulting project for a dispensary client. This is because she fit their needs. We can bring a lenses of not only knowing all the good agencies but knowing WHEN to recommend one + get the added benefit of rolling her services into other deliverables (SEO + website) vs just working with her on a stand alone basis. 4) We embed; we don't just deliver. A fixed scope with clear deliverables is important; but there is a gap. Many small businesses need an ever-changing set of things, from design, to minor website edits, to async comms on global strategy; etc. And we try & bake in some grace for these items to allow for the variance & unknown that comes each month. This is done by sharing a Slack or Basecamp project together. We can work real-time on things as they arise. 5) We are business owners also. No offense, but many agency owners are agency owners only. Being able to bring experiences to our clients from owning multiple businesses can help provide a powerful POV to the conversation. I truly believe our model is a great hedge against hiring a generalist FTE for your org. For 50-75K a year; we can bring a lot of evolving resources to the table.

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