Keith Hodson

The challenge for many federal agencies: ‘The cost of integrating systems often costs more than the system you’re trying to integrate,’ says former fed, Joe Ditchett, PMP of SAP, speaking with Billy Mitchell of FedScoop at Scoop News Group live on Government Efficiency this morning.

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How can Government and industry collaborate more effectively to tackle today’s biggest #techchallenges? Hear insights from Carahsoft’s Craig Abod and the DoD’s Katie Arrington on Fed Gov Today with Francis Rose. Watch now: https://ow.ly/iBml30sPsKX

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Excited to hear Angela Dwyer, APR and Katie Michel present their research on news citations in AI search engines at IPR Bridge in March. The question about third-party vs. executive voices getting cited is one we’ve been thinking about as we help clients navigate the shift from traditional SEO to AI-powered search visibility.

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Federal GovCon marketing has certainly become more challenging lately. Rapidly changing priorities, agency downsizing and a drive toward greater efficiency have all contributed to needed changes in messaging.  As a content creator (writer), though, I see that the core principles haven’t changed at all. Marketing content still must:  1.        Address the human. Our clients are human beings, with needs, goals, fears and problems. Our content has to show them how we can meet their needs, help them reach their goals, assuage their fears and help them solve problems.  2.        Put the tech into context. Nobody buys a shiny gadget because it’s a shiny gadget. They buy tools that they need to help them overcome challenges. Show them how our company’s offerings can do that.  3.        Look ahead. While solving today’s problems is the most pressing need, tomorrow’s challenges are not far off. Look to emerging technologies and coming advances to help clients get ahead of the curve.  4.        Tell stories. Always tell stories. And remember, you’re not the main character—your customer is.  5.        Address the human. Begin and end with this. It’s the core truth that everything else must spring from if it is to be effective.

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Critique of Substack’s Approach to Email Delivery Enforcement The message from Substack Standards & Enforcement, while framed politely, reflects a concerning and overly punitive approach to handling email delivery metrics, particularly for publishers who rely on the platform to build and engage with their communities. First and foremost, disabling publishing abilities without prior warning or a transparent, data-driven explanation undermines the trust between creators and the platform. The vague reference to “poor email delivery indicators,” such as low open rates or spam complaints, is insufficient. Publishers deserve access to detailed analytics before such drastic action is taken. Without clarity or specific thresholds, the criteria appear arbitrary and opaque. Furthermore, placing the burden entirely on the creator to “prune” their list through a re-confirmation process penalizes legitimate audience-building efforts. Many imported lists consist of genuine followers collected from personal websites, events, or past platforms. Forcing re-verification not only risks losing engaged readers but also ignores the nuances of user behavior—open rates and spam complaints can vary due to numerous external factors, including email client algorithms or misleading spam filters. The enforcement email also lacks empathy and support for content creators, offering no collaborative solution or opportunity to appeal. A more constructive approach would involve education, tailored feedback, and system support (e.g., A/B testing subject lines or improved deliverability tips) rather than immediate suspension of core functionality. Lastly, it is contradictory for a platform built on creator empowerment and independence to impose such heavy-handed controls without due process or proportional response. Substack should rethink this policy and replace enforcement through disruption with engagement through support. Empowering creators to improve deliverability, rather than halting their work, would reflect a more ethical and sustainable strategy aligned with Substack’s supposed mission.

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Accurate forecasting is one of the toughest challenges for GovCons — and one of the most important. This piece breaks down how to get beyond surface-level numbers to truly see what’s driving your margins and project health. 🔗 Check it out: https://bit.ly/4n4crs3

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AI-driven diagnostics, content intelligence and agentic workflows give government leaders a faster, low‑risk path to modernize. Learn how AI-enabled platforms like AEM help agencies fix fragmented content and improve digital services. Read today! https://bit.ly/3MiIY1o

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Preserving the past requires more than just storage; it demands a forward-thinking digital strategy. The Niederösterreichisches Landesarchiv faces the unique challenge of protecting manuscripts dating back to the Middle Ages while ensuring they remain accessible to the public. Through a strategic digitisation partnership, we have helped transition these irreplaceable records into a secure digital environment. Key Outcomes: ✔️ Enhanced Preservation: Reducing the physical handling of fragile, historical assets. ✔️ Global Accessibility: Providing researchers and historians with instant, remote access to vital records. ✔️ Information Stewardship: Ensuring that sensitive data is governed and preserved for posterity. At Iron Mountain, we believe that digital transformation is the key to unlocking the value of the past while securing the future. Read the full case study to learn more about our commitment to cultural heritage. http://spr.ly/6047hTuDJ #DigitalTransformation #InformationGovernance #AssetManagement #OneIronMountain"

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