Kate Johnson, OLY

🚨 Allison Sports Report 🚨 Radio Row Recap Edition 🏈 Five clients, seven athletes. Copious amounts of cheese. Iconic TV tech. Inclusive sports. Recapping a successful, memorable and thrilling week of Radio Row activity in San Francisco leading up to #SuperBowlLX. Take less than a minute to watch my recap below ⏬  for a quick summary of what the A-list Allison Worldwide team accomplished on Radio Row: 🧀 Solidified Tillamook County Creamery Association as the go-to brand to take game day snacking to the next level by partnering with brand super-fan and future HOF San Francisco 49ers LB Fred Warner. He graciously allowed us to recreate his bust in 25+ pounds of cheese, and he also delivered similar cheese busts of and to media personalities, to create talkability and virality that led one producer to share "That's some great radio row-ing - this is what it's all about." 📺 Demonstrated to football fans that TCL, the official TV partner of the NFL, and its premium TVs, create the ultimate Homegating experience and that watching Super Bowl 60 on a TCL is the next best thing to being in the stadium - messages delivered by iconic athlete partners Charles Woodson and Cameron Dicker. 🩺 Demystified diabetes with health-tech leader Dexcom through storytelling with New York Jets WR AD Mitchell, who shared his journey of being diagnosed with T1 at age 16 and how Dexcom G7 has instilled confidence in managing his health; While iconic sports broadcaster Mike Golic Sr. shared how Stelo, the first FDA-approved, over-the-counter glcuose biosensor has empowered him to manage his glucose levels while on the go. 🏃‍♂️‍➡️ Shone a spotlight on the children and families who aren’t able to afford to keep their kids in the game, due to the rising costs of youth sports - with NFL legend Kyle Rudolph and Good Sports, Inc., an incredible nonprofit organization that has donated $130M+ in sports equipment and apparel to those who need it most over the last 20+ years. 🏅 Chose to include by pairing 3x Walter Payton Man of the Year nominee and New York Jets DL Harrison Phillips with standout Special Olympics athlete and Health Messenger Ryan Epidendio to stress the importance of health and fitness on and off the field. Phew. What a week. See you in Los Angeles for Super Bowl LXI. #superbowlLX #radiorow #sportsmarketing #sportsPR #sportscommunications #PR #marketing #communications #athletemarketing

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Research shows the best athletes share one “secret” beyond talent and training… The power of positive thinking. An IMG case study found that what top tennis athletes had in common is how they used positive thinking to calm their bodies, focus their minds, and gain the edge to win. Now, imagine bringing that same mindset into how we operate and transform organizations. Of course leaders must address what’s broken. But real transformation is taking it to the next level and doubling down on what works. This is why capturing all experience insights is important to have an understanding of what works as well. Reinforcing what is working strengthens culture and accelerates results. And when things do go wrong, a positive mindset doesn’t ignore it but reframes it as fuel for learning and growth. That’s the growth mindset in action. As General Powell often said, “perpetual optimism is a force multiplier”. Bottom line the power of peak performance is in our control, it starts and ends with the right mindset. #Leadership #Management #Mindset #GrowthMindset #Learning #CustomerExperience #Service #Culture

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The X League is finalizing a series of consumer product licensing partnerships ahead of its inaugural season, providing licensees unified rights across the flagship US league, all clubs, and international league play. Powered by centralized athlete NIL and the second-largest digital and social media footprint in all American Football, trailing only the National Football League (NFL). Collectively, the vertically aligned ecosystem of the worldwide leagues, all member clubs, and its vast athlete network provide an unprecedented digital reach and consumer influence which has created opportunities for commercial extensions across fitness, fashion, beauty, cosmetics, headwear, activewear, gaming, and more. #HERTurn #WomensSports #FootballHasNext #XLeague

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Women’s sports are gaining visibility and importance, opening significant opportunities for brand partnerships beyond established leagues like the WNBA. New initiatives such as Unrivaled Basketball, Women’s Elite Rugby (WER), and the Women’s Lacrosse League (WLL) provide unique entry points for marketers of all sizes. These leagues focus on athlete empowerment, equity stakes, and fan engagement, drawing highly loyal audiences. Brands can align with values of inclusivity, athleticism, and body positivity while enjoying flexible sponsorship options. With stars like Canadian teen Victoria Mboko dazzling the tennis world in Montreal, women’s sports are proving to be both culturally captivating and commercially essential. https://lnkd.in/eQiPWeaj

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Sports loyalty programs have evolved, but most still follow the same playbook: spend more, get more points, unlock tiers. After analyzing fan engagement patterns, I see untapped opportunities to make these programs more effective by layering in behavioral insights. What stands out? 🔗 Read more here: https://lnkd.in/g-4UKH-y?

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🏀 The Power of Sports 🏈 Proud to share my contribution to USC Annenberg’s 2026 Relevance Report: Sports, which dives into how communications leaders are redefining sports to inspire unity, authenticity, and cultural relevance. My essay, “Slim Jim x WWE: A Blueprint for Strategic Brand Partnerships in the Digital Age,” explores how legacy brands can stay culturally relevant while honoring their roots — and how Slim Jim’s partnership with WWE shows what that balance can look like in action. Read the full report here: [https://lnkd.in/dPsbX7HH]

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