Julia Fitzgerald

Julia Fitzgerald

Greater Chicago Area
10K followers 500+ connections

About

Proven Chief Marketing Officer / Senior Executive / Board Member with 20+ years’…

Articles by Julia

  • The Midsize Agency Partner – Quad

    Today we resume Midsize Match Up as a monthly newsletter. Thanks for all the encouragement to start publishing again…

    27 Comments
  • Midsize Agency Match Up – Butler/ Till

    Julia: In today’s Midsize Match-Up interview, I had the pleasure of talking with Kimberly Jones, President & CEO of…

    13 Comments
  • Midsize Agency Match Up – Simon/Myers

    In today’s Midsize Match Up, I had the pleasure of sitting down with the founders of Simon/Myers—Principal Lou Simon…

    19 Comments
  • The Midsize Agency Match Up – D/CAL

    Today we meet Adam Wilson, the Co-Founder and head of Strategy for @D/CAL Agency. He’s schooled me on the power of…

    22 Comments
  • Midsize Match Up - Journey Further

    In today’s Midsize Match-Up interview, I had the pleasure of talking with Duncan Smith, US General Manager at Journey…

    27 Comments
  • Have Yourself A Merry Midsize Christmas

    We’re in the homestretch of the holiday shopping and advertising season. I’m hoping all my readers have sugar plum…

    6 Comments
  • The Midsize Agency Match Up - Cactus

    In our Midsize Match Up interview, I get to talk with Jeff Graham, President, and CMO of Cactus. He shares some…

    19 Comments
  • Thank you

    For 7 months I've been publishing Midsize Agency Match Ups. It started when marketers and agencies responded to my Ad…

    15 Comments
  • The Midsize Agency Partner – MahaloHub

    Today’s agency offers a specific marketing service to both Midsize marketers AND the agencies that serve them. Meet…

    19 Comments
  • Midsize Agency Match Up – Partners + Napier

    In today’s Midsize Match Up interview, I get to talk with Courtney Cotrupe, CEO of Partners + Napier, an agency that’s…

    19 Comments

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Experience

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    Chicago, Illinois, United States

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    St Louis, Missouri, United States

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    Chicago, Illinois, United States

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    Greater Chicago Area

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    Greater Chicago Area

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    Greater Chicago Area

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    Baltimore

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Education

Licenses & Certifications

Publications

  • Gen X - The X Factor for Growth

    Redwood Publishing

    UNLOCKING THE $2.4 TRILLION GEN X OPPORTUNITY
    Gen X: The X Factor for Growth shines a spotlight on the 65 million Americans born between 1965 and 1980—an overlooked powerhouse with $2.4 trillion in annual spending power. Representing over 30% of the workforce, Gen Xers juggle funding their kids’ education, caring for aging parents, and financing everyone’s mobile plans. They’re also the OGs of technology, shaping the digital revolution from the dot-com era to the rise of AI. And, notably…

    UNLOCKING THE $2.4 TRILLION GEN X OPPORTUNITY
    Gen X: The X Factor for Growth shines a spotlight on the 65 million Americans born between 1965 and 1980—an overlooked powerhouse with $2.4 trillion in annual spending power. Representing over 30% of the workforce, Gen Xers juggle funding their kids’ education, caring for aging parents, and financing everyone’s mobile plans. They’re also the OGs of technology, shaping the digital revolution from the dot-com era to the rise of AI. And, notably, more than 50% of Fortune 500 CEOs are Gen Xers.

    So why isn’t anyone talking about them?

    Often dismissed as the “lost generation,” Gen X is quietly redefining Work, pioneering new Wealth-building strategies, and driving the Wellness revolution. This book reveals the untapped potential of this dynamic cohort through case studies, data-driven insights, and go-to-market strategies.

    Discover how Gen Xers’ loyalty, adaptability, and purchasing power can transform your business. Gen X: The X Factor for Growth is the guide to leveraging this overlooked economic force for unparalleled impact.

    Other authors
    See publication
  • Midsize - The Truths and Strategies of Marketing in Midsize Firms

    Redwood Publishing, LLC

    Here's the ultimate playbook for successful marketing in a midsize company. "Midsize" gives readers an insider's look at how an organization's size can impact the work experience for marketers. Candid and witty, Julia is a clear voice of experience in marketing and management. Midsize features stories from a number of marketing leaders providing readers with growth strategies to use with their own teams. Smart, scrappy, digital, and savvy, this is a no-nonsense read on how to get big impact…

    Here's the ultimate playbook for successful marketing in a midsize company. "Midsize" gives readers an insider's look at how an organization's size can impact the work experience for marketers. Candid and witty, Julia is a clear voice of experience in marketing and management. Midsize features stories from a number of marketing leaders providing readers with growth strategies to use with their own teams. Smart, scrappy, digital, and savvy, this is a no-nonsense read on how to get big impact with limited resources.

    See publication

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