Josh Zywien

If your ABM campaign isn’t landing, the offer may not be the problem. Your positioning might be too vague. Too interchangeable. Too meh. ABM forces clarity. You can’t personalize to 20 execs if your value prop sounds like it came from a brand book. Fix your POV. Then run your plays. #Positioning #ABMstrategy #MessagingMatters #B2BMarketing #RevenueAlignment #DemandCreation

2

The 2025 Midyear GTM Audit & Acceleration Report will help RevOps, sales, and marketing leaders understand why pipeline coverage, rep performance, and revenue momentum dip in Q3 and how to fix it. Get a preview of what’s inside: benchmarks, toolkits, and plays used by top-performing teams to course-correct fast. If you’re behind plan or planning a second-half push, this is worth a look 👀 #GTM #RevOps #SalesLeadership #PipelineGrowth#B2BSales

5

1 Comment

Is your SDR motion resilient, or just "busy"? For many GTM leaders, a "tactical fix" for email health often reveals a deeper structural liability: Tool Sprawl. When your team is juggling six disconnected point solutions, they aren't selling; they are paying a "fragmentation tax". At 3Sixty Insights, we tracked how one company moved beyond the "Franken-stack" to a unified Sales Operating System. The shift wasn't just about saving money—it was about reclaiming the team's headspace.The Analyst Verdict:From Patching to Rebuilding: Stop layering niche tools on top of a fragile motion.The 50% Rule: By removing the "seams" between systems, SDRs in this study moved from an email-only past to spending 50% of their day on the phone.Step-Function Growth: Consolidation delivered a 95% productivity lift and tripled pipeline.Stop managing a stack. Start managing your mission.

1

Most rev tech reports the past. Predictive revenue changes the future. The Predictive Revenue System from Clari + Salesloft has three foundational layers that work together to create, convert, and close predictable revenue at scale. 🍰 1. The Base: All your revenue signals in one place. 🍰 2. The Middle: AI that spots risk and guides sellers with precise next steps.  🍰 3. The Top: Context from every call, email, and meeting — so AI can predict what happens next and how to win. Want a slice? 👉 https://lnkd.in/eA5ATkNq   

14

Most sales enablement materials are… meh. Generic personas, one-size-fits-all scripts, and emails that sound like emails. Bounti.ai’s latest post rips all that up and shows how AI is serving us something new. Here's what we learned: ➕ Get rid of those dirty, dusty persona decks ➕ Stop writing cold emails from scratch and let AI give take a sneak peek ➕ Build pitch scripts that match your buyer’s exact pain points https://lnkd.in/dzcQ4FJp

1