Jose Bimont

Noli, aka the AI Beauty Matchmaker, is reinventing how people discover and shop beauty products by addressing the number one pain point for beauty customers—the overwhelm of product choice and lack of unbiased, often conflicting, advice in the market. Currently, 90% of beauty shoppers “buy products that don’t work for them” (Noli research 2024/2025). Using Noli helps at least 85% of beauty users shop with more confidence (Noli research 2024/2025). https://lnkd.in/g7sBg7qe

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Modern CMOs are transforming into revenue-driven strategists who integrate marketing, communication, and finance to navigate crises, cultural changes, and cost challenges effectively.

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Modern CMOs are transforming into revenue-driven strategists who integrate marketing, communication, and finance to navigate crises, cultural changes, and cost challenges effectively.

Entering the Nigerian market requires more than generic data. Learn how localized market research in Nigeria, powered by deep consumer insights, is the key to successful brand launches.

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Uber now makes over $1 billion a year… from ads? Not rides. Not food delivery. Ads. Together, Uber and Accenture reinvented how Uber’s ads business runs. We defined a new end-to-end ad sales process and built a unified platform on Salesforce Media Cloud that now runs as smoothly as ordering a ride. And we’re weaving in gen AI to manage campaigns and automate optimization. The results: advertising demand intake 50% faster. End-to-end ad sales nearly 70% faster. Not a side hustle. Not an experiment. Reinvention, with a $1B annual run rate to prove it https://lnkd.in/eQAAVebY #Reinvention #salesforce #AI

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The Pacvue team has been crunching the numbers from #PrimeDay2025 and preliminary day one insights from Pacvue + Helium 10 data confirm many headlines we’ve seen: Brands aren’t pulling back, they’re pacing:    📉 -32.1% YoY drop in ad spend   📉-9.6% YoY drop in CPC, now averaging $1.50   📉 Sponsored Brands: $1.77 CPC (↓ 12.8%)   📉 Sponsored Products: $1.45 CPC (↓ 9.4%) With Prime Day extended to 4 days, we're seeing deliberate budget distribution rather than front-loading. The industry is shifting from a sprint to a marathon. The question now is: Can performance catch up by Day 4? We’ll be watching and reporting! #RetailStrategy #PrimeDayTrends #AmazonAdvertising #Pacvue #Helium10

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𝗤𝗤𝗔 = $𝟴𝟬𝟬 𝗯𝗻 #Personalization will push a revenue shift of ~$800 billion to the 15% of the companies that get it right in retail, financial services and healthcare per various reports. While #AI and #GenAI and #AgenticAI are pathways to this opportunity, the unlocking is in the foundations, i.e., composable #CDP and GCR (Golden Customer Record) enabled by 𝗤𝗤𝗔. QQA is a framework, one of many facets, I have used to guide in developing the foundation to ‘Personalization at Scale’ architecture. 𝗤 (𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆) of Customer data – attributes and interactions, both # of customer records and depth of attributes per customer data #zeroparty 𝗤 (𝗤𝘂𝗮𝗹𝗶𝘁𝘆) – quality of data including refinement using AI techniques and appending external data #identityresolution 𝗔 (𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝘆) – real time interaction and feedback from customer activity across the ecosystem – web, loyalty, store, social, etc. #realtime #customerlifecycle Research by various companies shows that personalization most often drives a 10-15% revenue lift and for companies with better execution it can be as high as 25%. The more skillful a company becomes in applying data to grow customer knowledge and intimacy, the greater the return. #QQA framework helps drive Personalization architecture and execution. Love to hear how you are architecting the personalization journey and potential! #Personalization #AI #CDP #Data Dmitriy Dovgan Shahmeer Mirza Tian Su Richard Wingfield Marius Raileanu Ojas Nivsarkar

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AI isn’t a marketing experiment anymore. It’s an operating model shift. Through my involvement with the MMA’s marketing leadership peer group, I’ve seen firsthand the organization’s commitment to practical, research-driven education that helps marketers move beyond hype and toward real enterprise impact. This session focuses on how AI will reshape workflows, talent models, and agency relationships over the next few years, and where leaders should focus now. If you’re thinking beyond pilots and toward sustained growth, this is worth the hour investment. 🗓️ Jan 21, 12–1 PM ET https://lnkd.in/dRpr9CD6

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Marketing budgets are flat — but expectations keep rising. With AI, CX, and pipeline growth still top priorities, many CMOs face stalled progress under static investment. The way forward? A strong business case and tighter C-suite alignment. 📘 Download IDC’s strategy brief to learn how to reset priorities and unlock growth: https://ow.ly/qoZf50WKccc #CMOLeadership #TechMarketing #MarketingStrategy #ExecutiveAlignment

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