Jon Poteet

Big distribution news for American Rebel Light Beer. American Rebel Light Beer has signed a new Missouri distribution agreement with Wil Fischer Distributing—one of the state’s most respected Anheuser-Busch heritage wholesalers. This partnership expands our footprint across south-central, southeast, and northwest Missouri—reaching roughly 900,000 residents and accelerating availability across retail and on-premise. Why it matters: we’re building a Distributor-First growth engine by partnering with execution-proven, top-tier wholesalers—market by market. Next up: major 2026 brand-reach opportunities, including planned activations at Black Oak Amphitheater. Learn more in today’s release (American Rebel Light Beer adds Top Tier Missouri Distribution with Wil Fischer) and visit www.AmericanRebelBeer.com for product and availability updates. #AmericanRebel #AmericanRebelBeer #Distribution #Missouri #BeverageIndustry #RetailExecution #WilFischerCompanies #BlackOakAmp

38

2 Comments

Technomic’s latest data shows 19% of chain restaurant guests used a coupon on their last visit—and most said it was just a routine stop. A good reminder that value-driven marketing isn’t just promotional...it’s behavioral. Make savings part of the everyday experience, and customers come back more often. Brands can do exactly that by partnering with Valpak Clipp to deliver value straight to high-propensity households.

1

🚨 Great news for Wisconsin! The latest Synar Survey shows a drop in underage tobacco and vape sales from 13.6% in 2023 to 11.8% in 2024. However, specialty retailers still face concerns with violation rates reaching 30%. To further combat this, retailers should consider in ... https://lnkd.in/eXNJvCZS

1

The Michigan Liquor Control Commission launched a new $10 million ordering system Monday after state auditors found the agency failed to track $1.6 billion in liquor sales over two years. The agency upgraded the liquor ordering system to “provide the MLCC greater functionality, flexibility, and control in its finance, inventory, and product registration,” according to a statement on its website. David Marvin, director of the MLCC executive services division, said the previous sales, inventory and purchasing program was between 40 and 50 years old. The program was written in COBOL, a programming language from the 1960s. “It was just showing its age,” Marvin told Crain’s Grand Rapids Business. The new SIPS+ system requires order numbers and matching invoices for every order and mandates Michigan Liquor Ordering System records for all orders, including those taken in-person by the state’s authorized distribution agents. The system upgrade follows two Michigan Office of the Auditor General audits released in 2024 and early 2025 showed that the MLCC failed to oversee a total of $1.6 billion in spirits orders. Read more here: https://lnkd.in/gVyGVpK8

7

Lamar Advertising Posts Strong 4Q Results “We ended 2025 with encouraging sales momentum, with growth in both local and national in the fourth quarter, even with a tough political comp,” chief executive Sean Reilly said. “That strength continued into 2026, and pacings for the balance of the year remain promising. For the full-year, we anticipate diluted AFFO per share to be between $8.50 and $8.70.” https://lnkd.in/gmJaq_Te #BizNewOrleans Lamar Advertising Company

1

Lotti MEDIA Spotlight 🔦: Beer Girl Expands U.S. Footprint, Adds Nationwide Shipping and New Advisor Beer Girl, the lifestyle-forward beverage brand is officially accelerating its national footprint. It's bold expansion is marked by multi-state distribution and the addition of beverage industry veteran "Zech Francis" to its advisory board. What makes this story stand out isn’t just growth, it’s strategic momentum: * Expanding into new markets boosts brand reach and consumer connections. * Nationwide shipping streamlines discovery and purchase. * Adding experienced leadership strengthens long-term positioning. Read what this expansion means for Beer Girl’s growth and the broader low-ABV beer segment: https://lnkd.in/eyuY7ZYG #BeerGirl #BrandGrowth #BeverageIndustry #LowABV #MarketExpansion

2

Johnson Brothers is proud to announce a significant expansion of its long-standing partnership with Brown-Forman, one of the world’s leading producers of premium beverage alcohol brands. Beginning August 1, 2025, Johnson Brothers will represent Brown‑Forman’s portfolio in six additional states: Indiana, Minnesota, Nebraska, North Dakota, South Dakota, and Texas. Johnson Brothers currently represents Brown‑Forman as a broker in Iowa and West Virginia, as well as through its partnership with United in Alabama and Mississippi. In Virginia, Johnson Brothers also supports Brown-Forman’s growing ready-to-drink portfolio with the distribution of Jack Daniel’s and Coca-Cola RTD. “Brown‑Forman welcomes Johnson Brothers as our new distributor partner for Indiana, Minnesota, Nebraska, North Dakota, South Dakota, and Texas,” said Robinson Brown IV, Senior Vice President and Managing Director, USA & Canada, Brown‑Forman. “Our company and family have had a tremendous history with the Johnson family dating back to the mid 1960s. We are thrilled to see this partnership expand in the coming months. We anticipate this partnership will unlock new growth opportunities as we bring consumers our iconic brands in these markets.”

869

26 Comments

Proximo Spirits has unveiled new distribution alignments across the U.S., parting ways with RNDC in all markets except Georgia and New Mexico. Breakthru Beverage Group, Johnson Brothers, and Southern Glazer's Wine & Spirits are all picking up new Proximo business in multiple states as a result of the realignment. Led by 4.8-million-case Jose Cuervo Tequila, Proximo ranks as the eighth-largest spirits marketer in the U.S., according to Impact Databank, with volume down an estimated 4.5% to approximately 12.3 million cases in 2025. #spiritsindustry #tequila https://lnkd.in/ewb96BKb

73

PFG and US Foods have officially terminated merger talks. For now, the broadline distribution landscape stays as-is, which gives manufacturers and operators a little more clarity (and maybe a sigh of relief) heading into 2026.

15