John Cullen

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🚨 Anheuser-Busch Announces It Will Close Two Breweries and Sell Another Anheuser-Busch InBev (ABI) will close two of its breweries and sell another, Brewbound reported today. ABI is selling its Newark, New Jersey location to property developer Goodman Group and will end operations at its Merrimack, New Hampshire and Fairfield, California facilities next year. The shutterings will lower the beverage conglomerate’s brewery count to nine. ABI cited updates to production at other facilities as the reason for the consolidation. More details at the link in comments...

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King Brothers Dairy wanted to grow beyond the farm store. Their goal was expanding into retail shelves, restaurants, and communities across Upstate NY. We partnered with them to build a full brand strategy from the ground up: ✅ Refreshed identity + packaging ✅ Strategic marketing + content ✅ Social media + PR support ✅ Award-winning sales materials The result is a brand that feels just as strong in the dairy aisle as it does on the farm. Rooted in legacy and ready for what’s next. Learn more: https://lnkd.in/g8uSiHru

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🐟 Communication with Flavor: 5WPR drives new era for Acme Smoked Fish. 5WPR, one of the largest independent PR agencies in the U.S., becomes agency of record for Acme Smoked Fish Corp, New York's benchmark in premium smoked seafood. The alliance seeks to reinforce the brand's cultural and emotional relevance with creative storytelling, high-impact activations and strategic influence. 📲 Discover how a century-old tradition is reinventing itself to win over new audiences: https://lnkd.in/guRtc_i7 #BrandStrategy #FoodCulture #PublicRelations #Storytelling Leigh Ann Ambrosi

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Bangor natives who left Maine to pursue careers in the big city have boomeranged back to open small downtown businesses with a focus on specialty foods. https://ow.ly/8vcA50W5rf8

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Last week, Jonathan Spadafora, CEO of Flower Union, joined the Cannabis Equipment News podcast to discuss efforts to find a larger edible audience, successes following last year's launch in New Jersey, and a mysterious and exciting new launch in a third market that remains unannounced but "very, very easy to get to from New Jersey." Spadafora also discusses how Flower Union uses Azuca's fast-acting technology to create more consistent edibles. Flower Union is currently in an R&D phase, prepping for a launch into the beverage market. Finally, Spadafora talked about his expectations for MJ Unpacked, an upcoming B2B cannabis conference held May 5-7 in Atlantic City, New Jersey. Full episode here (and on YouTube, Spotify, Apple Podcasts, etc.): https://lnkd.in/gGXyY4CZ

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Nutrition brands are different. PPC doesn’t just drive transactions - it builds trust. It captures lifetime value. It validates the product story. Arabella and Tom break down what really matters when scaling Google Ads for nutrition brands: - Strong landing pages and clear product offerings are non-negotiable - Creative drives performance more than many brands realise - ROAS is secondary; new customers are the true north star Scaling early without differentiation is a common mistake. Focus first. Grow second. Watch the insights below.

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The Massachusetts Cannabis Control Commission’s decision to extend delivery license exclusivity through April 2029 is an exciting and meaningful step forward for the cannabis delivery community. As a Social Equity delivery operator, Rolling Releaf sees this extension as an opportunity to continue building a sustainable, customer-focused business while contributing to a more equitable cannabis industry […]

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The Garden State Wine Growers Association (GSWGA) represents the New Jersey wine community annually at the New Jersey Agriculture Convention. Joining over 90 delegates and agricultural leaders from across the state for insightful panels, meaningful conversations, and collaboration, we focused on the future of New Jersey agriculture and wine. Our friends at Farm Credit East have provided generous support and education during our monthly GSWGA meeting held at the convention, and we look forward to their impactful Wine Benchmarks Program. Farm Credit East provides significant support to the Northeast wine and grape industry through its specialized Winery Benchmarks Program. This program helps winery and cidery businesses compare their financial and operational performance against industry peers, offering in-depth analysis to improve on many fronts. Cheers to all that's ahead for the NJ wine community and our partners! #farmcrediteast #agconvention #newjerseywine #newjerseywines #agritourism Farm Credit East, ACA Jersey Fresh New Jersey Department of Agriculture

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Michael Schrob, Director of Food Sourcing and Procurement   How SNAP cuts would reshape food sourcing for New Jersey's food banks     As Director of Food Sourcing and Procurement at the Community FoodBank of New Jersey, I manage the acquisition of food from three main sources: purchased products through grants and private financial donations, government programs, and food donations from NJ retailers, food industry donors, and local farms. If SNAP benefits are reduced, more families will turn to food banks to bridge the gap - but our food sourcing capacity won’t automatically increase to meet that demand.     ⚠️Every purchasing decision would change. CFBNJ carefully budgets for different food categories - fresh produce, frozen protein, shelf-stable items, and more. If benefits decrease and demand rises, we may have to adjust the mix of products we source to serve more people. For example, we may need to reduce purchases of fresh produce and protein items to purchase less expensive shelf-stable items in order to serve more families. The goal remains nourishing New Jersey families with healthy food, but when every dollar needs to stretch further to meet increased demand, the variety and mix of what we can offer may change.     ⚠️We'd rely more on donated food and private financial support. Our partnerships with food retailers and distributors would become even more critical, as would the individual donors and community groups who provide donated items and the funding to purchase food. If SNAP benefits are reduced and we have more families to feed, these donations would need to fill a much larger gap. Government budget cuts put the responsibility on individuals, companies, community groups, and foundations to help ensure that our neighbors are fed.     ⚠️The operational reality is challenging. Food banks are already managing reduced government food supplies with less Emergency Food Assistance Program (TEFAP) this year. The termination of the Local Food Purchasing Assistance Program (LFPA) directly impacts fresh produce and protein purchases from NJ farms and producers.     ➡️The bottom line: We're committed to addressing food insecurity in New Jersey, but SNAP cuts may mean sourcing food for many more families without additional resources to work with.     SNAP cuts don't just affect recipients; they reshape how food banks operate and what we can provide to our communities. Join with others to make your voices heard before Congress votes on policies that would strain the entire food assistance system: cfbnj.org/protectsnap

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The Pennsylvania Pork Producers Council, in partnership with the Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff, and the New Jersey Academy of Nutrition and Dietetics, hosted its first-ever “Meat Me in the Kitchen” Culinary Masterclass on Tuesday evening, May 20th at Ninety Acres Cooking School in Peapack, New Jersey. The event welcomed an exclusive audience of New Jersey-based registered dietitian nutritionists from a variety of specialty areas for a hands-on culinary workshop designed to highlight the versatility and nutritional value of pork and beef. Attendees worked in groups under the direction of the Ninety Acres culinary team to prepare and enjoy two featured recipes: Pork Tenderloin with Creamy Pecan Mustard Sauce and Beef Filet Steak with Roquefort Rosemary Sauce. In addition to the cooking experience, attendees engaged in a lively discussion about pork and beef’s role in a balanced diet. This was conducted through an “icebreaker” style activity where participants were asked a question and had to reflect upon their perceptions and experiences. Representatives from the PA Pork Producers Council and NEBPI were on hand to answer questions, share insights and facilitate the conversation.  PA Pork Producers Council would like to thank NEBPI and the New Jersey Academy of Nutrition and Dietetics for their collaboration in making this event a success. The “Meat Me in the Kitchen Culinary Masterclass marks a continued effort to build trust in animal agriculture and create engaging educational experiences that connect nutrition and health professionals with the people and processes behind their food.  Follow along as we promote pork and pig farmers throughout the year on Facebook and Instagram or on our website.

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Experiential Marketing | Old City Media | Shelf Confidence S9E2 Cutting through the noise has never been more challenging for food and beverage brands. In this episode of Shelf Confidence, the Pennsylvania Food Merchants Association sits down with Ray Sheehan, Founder of PFMA member Old City Media, to explore how experiential marketing helps brands connect directly with consumers in meaningful, measurable ways. Ray shares how Old City #Media grew into a national experiential marketing partner, working with retailers and #brands to create in-store activations, community engagement programs, and live events that drive real results. The conversation covers shopper engagement in crowded retail environments, common visibility challenges brands face, and how human-centered marketing strategies can build stronger connections and long-term loyalty. For retailers and industry #partners, this episode offers practical insight into how experiential marketing can complement traditional strategies and create memorable customer experiences where it matters most. Presented by the Pennsylvania Food Merchants Association. Listen NOW 🎙️ https://loom.ly/0UASP9w

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