John Miller

🛠️ Navigating Sensitive Topics in PR 🛠️ This week’s Association Insights shares strategies for handling sensitive or divisive topics in your PR efforts: ✅ Understand your audience’s diverse perspectives. 📖 Stick to facts and maintain transparency. ❓ Prepare answers for tough questions. 🤝 Use neutral, inclusive language. 📊 Monitor feedback and adapt as needed. Thoughtful communication builds trust and protects your reputation. 💬 How do you approach sensitive topics in PR? Share your insights! #AssociationInsights #PRTips #CrisisCommunications #OnWrdUpWrd

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🎤 Preparing Your Board for Media Interviews 🎤 This week’s Association Insights shares how to equip your Board for media success: ✅ Conduct media training to build confidence and professionalism. 📋 Provide clear talking points for consistency. 🎭 Practice mock interviews to simulate real scenarios. 💡 Align tone with the association’s mission and values. 📊 Debrief post-interview to enhance future performance. A prepared Board ensures your association’s voice is strong and consistent. 💬 How do you train your Board for media interviews? Share your tips! #AssociationInsights #MediaTraining #PRTips #OnWrdUpWrd

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Jenni said that communicators are in their "Goldilocks" era. But what does that even mean? Listen to this week's episode of Frequency wherever you get your podcasts.

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Yesterday I posted about how different service providers, especially PR agencies and SEO firms, are defining and selling AEO/GEO services. I didn’t expect the flood of follow-up messages. Many of you asked for clarity, wanted to brainstorm positioning strategies, and shared your own experiences pitching this to executive teams. Here’s what stood out: There’s no one-size-fits-all approach to AEO/GEO. What works for one tech brand can completely miss the mark for another. The latest Muck Rack report backs this up. It makes clear that success depends on how well your team executes, not just what tools or platforms they use. The bottom line: Your PR team is your storytelling engine. Storytelling powers content creation, which is both earned and owned. But creation is just the start. That content must be leveraged and implemented with precision across all digital touchpoints. There’s room for both to win if your strategy is smart, structured, and aligned. Let’s keep the conversation going.

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#PR Myth-Busters: Episode 4 Today’s truth bomb: Real-time #reputation need real #accountability. Forget quick fixes and cover-ups! In today’s hyper-connected world, PR isn’t about hiding issues. It’s about spotting them early, managing risks and guiding brands toward honest, responsible action. No instant glow-ups either. #StrategicPR is a long game. Building trust takes time, integrity and consistency. #WorldPRDay #WPRD2025 #PublicRelations #CrisisManagement #MythBusters #PRLife #PRProfessionals

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