Jim Yu

SaaS stack sprawl happens slowly. First 5 tools. Then 10. Then 20. Then suddenly your agency is paying for 40+ subscriptions across different teams. Marketing tools. AI tools. SEO platforms. Automation software. Analytics dashboards. When tools grow faster than processes, operational inefficiency follows. Scaling agencies need visibility over their entire SaaS ecosystem. #AgencyScaling #SaaSStack #StartupOperations #DigitalAgencyLife #FounderCommunity

Proud that Sierra has partnered with Cedar to build Kora, an AI voice agent purpose-built for patient billing. Catch Cedar's Sumayah Rahman and Sierra's Miranda Zhao at ViVE later this month to hear how they built Kora and what they've learned from real patient interactions https://lnkd.in/gh2et3ss

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Sierra partnered with Curative to build their AI voice agent that's creating faster, better experiences for members and providers while freeing up their team to focus on what matters most: building deeper relationships

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Don’t think of who you can replace with AI, think of what you and they could do better with AI. There are lots of intangible functions people do outside of their defined job descriptions.

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AI is reinventing how we sell. At PandaDoc, we’re seeing GTM shift from static funnels to dynamic feedback loops with AI compressing time, surfacing intent, and removing friction across every touchpoint. I’ll unpack what that looks like tomorrow at RevAmp 2025 presented by Consensus. https://lnkd.in/g9EbMhfn

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Most launches flop, not from bad products, but from ‘ta-da!’ rollouts with zero warm-up. Headed to a fall conference to break some big news? My latest MediaPost column provides a 6-week blueprint to turn the booth into a momentum machine. Details and article link in comments ↓ #gtm #marketing

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Live at RSAC Conference 2026 in San Francisco. This is exactly the room where the conversations that matter happen, CISOs, founders, operators, and capital all in one place. Grainview Partners is here working at the intersection of go-to-market strategy, capital formation, and AI enablement. If you’re a founder who needs a real GTM motion, not a deck, we should talk. If you’re raising and need introductions to the right capital partners, we should talk. And if your team is still figuring out how to put AI to work inside your business, we definitely should talk. Find me this week. Let’s build something. 🚀 🔐 #RSAC2026 #RSAC #Cybersecurity #AIEnablement #GoToMarket #GTM #CapitalRaising #VentureCapital #FractionalCRO #FounderAdvisory #GrainviewPartners #AI #StartupAdvisor #CyberSecurity #TechLeadership #BusinessDevelopment #SanFrancisco #Founders #GrowthStrategy #AIStrategy

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The Headline family is experiencing incredible momentum, and today our portfolio company DeepIP is announcing a $25M Series B, bringing total funding to $40M.  This is the kind of company that doesn’t just add AI to a workflow, but it sets the standard for an entire category. The momentum speaks for itself: 1️⃣ 10x ARR growth in < 18 months 2️⃣ Trusted by 400+ law firms and leading corporate IP teams globally 3️⃣ 2M+ chats on the DeepIP platform We’ve had the chance to back FX (Francois-Xavier) L. and Edouard D., leading their Seed round with Headline. Watching them take on a problem as complex and high-stakes as patent work has been genuinely impressive. And working with them has been an absolute pleasure: these 2 are coupling very high ambition and humility. Tech built in Europe, but opening the US office very early and FX starting a life in NYC with his family with 0 hesitation in order to build a global category leader in the IP industry. What convinced me early is still what stands out today: patent teams don’t need another standalone AI tool. They need something that fits the way the work actually happens: documents, long-running matters, multiple stakeholders, and zero room for sloppy context handoffs. Big congrats to the whole DeepIP team + Korelya Capital, Balderton & Serena Proud that we’re doubling down at Headline and continuing the support for what’s next!

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Performance agencies sometimes think they need to differentiate by building proprietary tech. I’ve seen that story many times — and I disagree. I recently had a check-in with two C-level execs at a performance agency. We’d been delivering exceptional results for their clients, including a $33 CPA using our machine learning optimization engine, compared to $120 manually. But performance wasn’t their focus. They'd decided to build new tech in-house. “If other agencies can use tvScientific,” they said, “we’re not unique.” It brought to mind the New York Times’ decision to build its own ad server — a costly, years-long detour that ended with a move back to DFP. The problem was a lack of clarity about what business they were really in and what they were positioned to excel at. The same applies to performance agencies. They’re not in the business of building ad tech (which is a constantly evolving, capital intensive business and is an entire business in its own right). They’re in the business of delivering outcomes. That means using the best tools available on the market and winning on superior client service. Not rebuilding tools from scratch. The edge comes from execution — knowing how to evaluate, adopt, and apply best-in-class technology to drive better results. Trying to be both a tech company and a service business is a recipe for subpar results on both fronts. Instead, invest in identifying cutting-edge technology, use it better than your competitors, and deliver both superior results and superior client service. That’s the path to agency differentiation. Just my .02. More detailed thoughts on this topic in my weekly newsletter (see comments).

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Lessons from the Pitch: Standing Out in a Sea of Startups In San Francisco, every day brings another pitch event, mixer, or founder gathering. The competition is fierce, but the learning is exponential. The best founders aren’t just pitching—they’re storytelling, connecting, and adapting in real time. My advice: Focus on clarity, authenticity, and the unique value you bring. Investors see thousands of decks; make yours unforgettable. #Pitching #StartupAdvice #Founders #SFStartups

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