Jenna Roper

The cost of creation? Going to zero. The need for distribution? Fundamental. Scale, though? Scale is hard. Doing that with programmatic media investment like STV can be hard. Is solving scale a priority for your agency?

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Today at Portada Chicago, I had the opportunity to sit in on a panel exploring what cultural relevance really means in today’s landscape, and more importantly, what it demands of us as marketers and leaders. Cultural relevance isn’t something you add on to a plan. It’s something you build from the start with intention, empathy, and a deep understanding of the communities you’re trying to serve. It’s not about chasing trends. It’s about recognizing signals, respecting context, and showing up in ways that are meaningful while still driving business outcomes. Reach gets you seen. Cultural relevance gets you chosen.

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CTV conversions just got a major visibility boost 👀 DV360 launched household metrics in March 2025. Since then, CTV conversions are up by nearly 90%. → A clear sign that better data drives better outcomes. → And how we measure can change what we see, and how we plan, budget, and optimize across screens. → For buyers, it’s a cue to revisit how results are tracked and how CTV fits into broader performance goals. ✅ As a Google Premier Partner, we help brands adapt fast, ensuring measurement gains translate to campaign value. 📌 One to save if CTV is on your 2025 media plan. Original post via Google Marketing Platform #googleads #ctvads #paidsocial

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To truly stand out, event producers need to shift their focus from price competition to delivering unique value. Creating an exclusive and urgent demand is key. When attendees rave about the experience and the caliber of people at an event, it generates buzz and exclusivity. Learn more here: https://lnkd.in/g_C3Yym4 #eventplanning #experientialmarketing #brandstrategy

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Paramount’s acquisition of The Free Press and Bari Weiss’s new role as Editor-in-Chief of CBS News is another signal of how quickly the media landscape is evolving. We’re watching publishers and media companies lean further into voice, perspective, and personality, not just content. It’s a logical response to an AI-driven world where distinct identity and editorial trust are competitive advantages. But for brands, this shift raises important questions: How do you define brand safety in a world where media voices are more opinionated? How do you balance reach with alignment, or engagement with credibility? The intersection of consolidation and editorial identity will shape how advertisers think about placement, trust, and influence. The challenge, and opportunity, is to engage intentionally, knowing that where you show up now says as much about your brand as what you say.

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Fantastic insight from Chris Riedy on how Ibotta can help drive scalable, profitable growth for CPGs. Watch here: https://lnkd.in/eubeUjGe

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Something that really piqued my interest in this report is how AI is shaping (or shifting) SEO. In 2025, search behavior is multi-channel: someone might see a news story on Facebook or X, check TikTok or YouTube for commentary, and then, MAYBE, turn to Google (or ChatGPT) for confirmation. Here's what I predict: 1️⃣ Social SEO is big right now, but Generative SEO is the next frontier. 2️⃣ Getting a "blue comment" whether it's on Facebook, Reddit or TikTok will be the new "top search result" goal (IYKYK). 3️⃣ Information will become a bigger commodity than influence. Brands and organizations that succeed in owning online share of voice will have figured out how to build a content strategy around context over persuasion. Anyhow, I could talk about this all day. If you want to discuss how to adapt your Google-first SEO strategy for today's user behavior, reach out! #GEO #SEO #SocialSEO #AISearch #MarketingTips

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Eaglecom continues to find new and unique ways to bring premium media inventory to nonprofits without the premium price. Our new partnership with the AdGood Foundation is a great example of how we are helping nonprofits navigate the complex CTV landscape. ⬇️⬇️⬇️ Read more from AdExchanger!

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✅🖥️ Variety (8/19): “In a deal to combine two major players in the local TV station biz, Nexstar Media Group said it reached an agreement to buy Tegna in a transaction valued at $6.2 billion. The purchase price is inclusive of Tegna’s net debt and estimated transaction fees and expenses. The deal, subject to regulatory approval including by the FCC, is expected to close by the second half of 2026. Nexstar has just over 200 owned or partner stations and Tegna has 64 stations across the U.S. Upon closing of the Tegna deal, Nexstar and its partners will have 265 full-power television stations in 44 states and Washington, D.C., covering 132 of the country’s 210 television markets covering 80% of U.S. TV households, the companies said. The combined company will have stations in nine of the top 10 markets, and in 41 of the top 50. Nexstar’s previous deals have included its $4.1 billion acquisition of Tribune Media in 2019 and its acquisition of a majority stake in the CW in 2022.” ⬇️ #streaming #localtv #cordcutting #ctv #avod https://lnkd.in/ewZs7w3Q

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