James Hills

Traditional marketing campaigns generate bursts of attention—but won’t sustain engagement. Brands that invest in real communities foster loyalty, spark organic advocacy and build living feedback loops that data dashboards alone cannot mirror. Read more: https://lnkd.in/gXu8fVGq #CommunityMarketing #BrandLoyalty #CustomerEngagement #MarketingEvolution #AuthenticConnection #MarketingStrategy #BrandCommunity #AudienceAdvocacy

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🚨 Google's new AI-driven search isn’t just a headline: it’s changing the rules of SEO *right now*. Traditional keyword rankings? Old news. Today, Google’s AI generates answers and cites sources instead of showing the typical top 10 links, and that means your content strategy needs a MAJOR upgrade. Why does this matter for your business? 👉 The AI summarizes answers from across the web: if your site isn’t cited, you’re invisible. 👉 Click-through rates from #1 positions dropped by 30-60% virtually overnight. 👉 Authority, expertise & in-depth content are MORE IMPORTANT than ever. It’s time to future-proof your site. Want to stay ahead? Get a FREE consult with our SEO experts to boost your visibility in the new AI search era! Let’s grow your online presence together! 🚀 #SEO #GoogleAI #DigitalMarketing #GrowthHacking #BusinessGrowth #MarketingTips #SEOStrategy #SmallBusiness #DigitalTrafficFactory

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"Good SEO is good GEO." - Danny Sullivan, Google The evolution of SEO is a popular topic today. This presentation by Google's Danny Sullivan does an excellent job of explaining the current state of SEO and GEO. He argues that many of the same principles still apply. Interestingly, Google's AI mode leads to more searches. Some websites are seeing fewer clicks because the answer is on the Google results page. But if someone just wants a quick answer, they don't need to visit a webpage. The opportunity for the website publisher is to create a compelling, differentiating experience for the user that makes the website more valuable. Technological change is inevitable, but content strategy is a choice. https://lnkd.in/e6zaEGpr

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ADflation is freaking real, digital marketing teams & biz owners are hurting all over the world. CPCS are up 24.6% (since 2023) and CPAs (or cost per lead) are up 31% (on average). (Credit to WordStream by LocaliQ for the data!) Fighting rising ad costs by simply chucking more at Google, Meta, etc., is, well, no bueno. If ad costs keep rising like this… business models will fall apart and businesses will be paying more to stand still, and worst = go out of business. Once you have a profitable ad channel that's been around for some time, it's very hard, psychologically, to turn it off - or see less sales BUT be more profitable. Anyway, it's never our advice to turn off your profitable paid channels; it's actually about getting your paid teams to work more closely with your SEO teams = bringing your overall blended CPA down (across paid and organic). Your biggest protection against ADflation is having your organic channels firing on all cylinders. We've been developing a GPT prompt that leverages Google ad data to gather insights into: 1. High-Intent Keywords: Find PPC terms with high conversions to leverage for organic targeting. 2. Content Gaps: Identify and fill topics that convert in PPC but lack organic coverage. 3. SEO Quick Wins: Target high-converting, low-competition long-tail terms. 4. Map Hooks: Translate successful PPC ad messaging into SEO titles and angles. 5. Landing Page Fixes: Improve high-value organic pages using PPC conversion data/messaging. 6. 90-Day Plan: Create an action plan: content, pages, and link-building priorities. 7. Uncover Insights: Report on surprising data patterns and audience behaviour only visible via PPC. To get the exact GPT prompt = comment "ADFLATION" below.

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Great creative work solves real problems. In the new VML on Creativity podcast, Allis Pierce shares how her Kansas City team turns challenges into opportunities—whether making tourism accessible for the visually impaired or cleverly capitalizing on competitors' weaknesses. Her approach to data-informed creativity is something every marketer should hear. Watch now: bit.ly/43CBTyw #VMLonCreativity 

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Most local businesses don’t have a content problem. They have a disconnected-content problem. In Episode 18 of Local Content Studio we break down how to build a local content ecosystem that links your website, social posts, video, and community activity into one strategy that actually compounds. What you’ll take away: ✅ How to think in systems, not single posts ✅ What it means to become a local anchor people trust ✅ Why local SEO + real community involvement is the feedback loop most miss ✅ How to use analytics to stop guessing and start scaling what works 🎙️ Listen to podcast [Link in comments] 👇🏽 : → If you’re trying to get consistent visibility without burning out, this one’s for you.

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