About
One day, a sales rep walked into my lab and tried to convince us to buy something. After…
Services
Articles by Hamid
Activity
-
"In the Brera district, the Belgian wallcoverings brand Arte made its Fuorisalone debut with a monochromatic installation by Basque artist Gabriela…
"In the Brera district, the Belgian wallcoverings brand Arte made its Fuorisalone debut with a monochromatic installation by Basque artist Gabriela…
Liked by Hamid Ghanadan
-
There's something special about speaking with our elders and last night, 130 people connected by war sat in the same room. And listened. First came…
There's something special about speaking with our elders and last night, 130 people connected by war sat in the same room. And listened. First came…
Liked by Hamid Ghanadan
Experience
Education
Publications
-
Catalytic Experiences—Persuading Scientists and Clinicians with Effective Digital Marketing
Linus Press
See publicationIn this book, strategist Hamid Ghanadan synthesizes how scientists and clinicians are dealing with the ever-increasing barrage of content and what the future holds for marketers, offering the three necessary pieces for orchestrating successful digital marketing in science and healthcare. Catalytic Experiences provides science and healthcare companies with a proven model to cut through the noise and truly shift the market's understanding in their favor. With four detailed stories of companies…
In this book, strategist Hamid Ghanadan synthesizes how scientists and clinicians are dealing with the ever-increasing barrage of content and what the future holds for marketers, offering the three necessary pieces for orchestrating successful digital marketing in science and healthcare. Catalytic Experiences provides science and healthcare companies with a proven model to cut through the noise and truly shift the market's understanding in their favor. With four detailed stories of companies that have successfully used the model to achieve the most common marketing objectives, Catalytic Experiences is an excellent companion for product/marketing management and executives who need to develop winning marketing strategies.
-
Persuading Scientists: Marketing to the World's Most Skeptical Audience
Rockbench Publishing
See publicationThis book is written for business professionals in sales and marketing functions of scientific products and services who seek to increase their revenue potential by employing more effective marketing.
Leveraging the consumer psychology of scientists to solve the most fundamental challenge in science marketing--overcoming skepticism--this book provides a step-by-step approach to marketing programs that engage and persuade scientists. This book describes the model through illustrative…This book is written for business professionals in sales and marketing functions of scientific products and services who seek to increase their revenue potential by employing more effective marketing.
Leveraging the consumer psychology of scientists to solve the most fundamental challenge in science marketing--overcoming skepticism--this book provides a step-by-step approach to marketing programs that engage and persuade scientists. This book describes the model through illustrative examples from within the life science industry and provides a step-by-step guide for managers of any experience level to make all of the necessary critical strategic decisions, build the necessary framework, and successfully manage deployment of highly effective marketing campaigns.
Languages
-
English
Native or bilingual proficiency
-
Spanish
Elementary proficiency
-
French
Elementary proficiency
-
Farsi
Limited working proficiency
Recommendations received
9 people have recommended Hamid
Join now to viewMore activity by Hamid
-
In late winter 2020 I was invited to participate in the DC science writers Association meeting at Cellera. Having arrived a little too late I missed…
In late winter 2020 I was invited to participate in the DC science writers Association meeting at Cellera. Having arrived a little too late I missed…
Shared by Hamid Ghanadan
-
If you're building in health care, one of the most important questions you'll face is this: are you building a product or a company? Amina Resheidat…
If you're building in health care, one of the most important questions you'll face is this: are you building a product or a company? Amina Resheidat…
Liked by Hamid Ghanadan
Other similar profiles
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content