Hamid Ghanadan

Hamid Ghanadan

Boulder, Colorado, United States
6K followers 500+ connections

About

One day, a sales rep walked into my lab and tried to convince us to buy something. After…

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Experience

Education

Publications

  • Catalytic Experiences—Persuading Scientists and Clinicians with Effective Digital Marketing

    Linus Press

    In this book, strategist Hamid Ghanadan synthesizes how scientists and clinicians are dealing with the ever-increasing barrage of content and what the future holds for marketers, offering the three necessary pieces for orchestrating successful digital marketing in science and healthcare. Catalytic Experiences provides science and healthcare companies with a proven model to cut through the noise and truly shift the market's understanding in their favor. With four detailed stories of companies…

    In this book, strategist Hamid Ghanadan synthesizes how scientists and clinicians are dealing with the ever-increasing barrage of content and what the future holds for marketers, offering the three necessary pieces for orchestrating successful digital marketing in science and healthcare. Catalytic Experiences provides science and healthcare companies with a proven model to cut through the noise and truly shift the market's understanding in their favor. With four detailed stories of companies that have successfully used the model to achieve the most common marketing objectives, Catalytic Experiences is an excellent companion for product/marketing management and executives who need to develop winning marketing strategies.

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  • Persuading Scientists: Marketing to the World's Most Skeptical Audience

    Rockbench Publishing

    This book is written for business professionals in sales and marketing functions of scientific products and services who seek to increase their revenue potential by employing more effective marketing.

    Leveraging the consumer psychology of scientists to solve the most fundamental challenge in science marketing--overcoming skepticism--this book provides a step-by-step approach to marketing programs that engage and persuade scientists. This book describes the model through illustrative…

    This book is written for business professionals in sales and marketing functions of scientific products and services who seek to increase their revenue potential by employing more effective marketing.

    Leveraging the consumer psychology of scientists to solve the most fundamental challenge in science marketing--overcoming skepticism--this book provides a step-by-step approach to marketing programs that engage and persuade scientists. This book describes the model through illustrative examples from within the life science industry and provides a step-by-step guide for managers of any experience level to make all of the necessary critical strategic decisions, build the necessary framework, and successfully manage deployment of highly effective marketing campaigns.

    See publication

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Elementary proficiency

  • French

    Elementary proficiency

  • Farsi

    Limited working proficiency

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