“Helena was a valued member of my team at Genuine. Her rigorous attention to detail, her infectious positivity, and her unrelenting work ethic would be huge assets to any organization lucky enough to have her. Furthermore, she has a well-rounded understanding of the full gamut of marketing services, bringing knowledge, experience, and strategic insights into a range of assignments from websites to communications plans to marketing campaigns.”
About
I lead business operations and complex projects for agencies and organizations navigating…
Activity
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My team at Dentsu Creative is growing, and we’re on the hunt for a Creative Project Manager to join us! This role is great for someone who loves…
My team at Dentsu Creative is growing, and we’re on the hunt for a Creative Project Manager to join us! This role is great for someone who loves…
Liked by Helena Gould
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I’m excited to share that I’ve taken the next step in my career and started Mitchell Katz Marketing LLC 🎉🥂 After over a decade leading accounts at…
I’m excited to share that I’ve taken the next step in my career and started Mitchell Katz Marketing LLC 🎉🥂 After over a decade leading accounts at…
Liked by Helena Gould
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VML is hiring a Senior Account Manager - Freelance! Check out the post for details and come join us! https://lnkd.in/eE9r8tjV
VML is hiring a Senior Account Manager - Freelance! Check out the post for details and come join us! https://lnkd.in/eE9r8tjV
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Experience
Education
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Florida State University
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Activities and Societies: Arrowhead Advertising (National Student Advertising Competition) Student Alumni Association Advertising Club Advertising Women of New York Conference Attendee Florida Public Relations Association The Kudzu Review Frink Longmire Scholarship Recipient
Minor in Communications
Licenses & Certifications
Volunteer Experience
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Founder & President
FSU St. Louis Seminole Chapter
- Present 4 years 2 months
Education
Introduced a new local St. Louis Seminole Chapter for Florida State University alumni and fans. Manage social accounts (Facebook, LinkedIn, Instagram), connect with alumni, plan events, and coordinate with local businesses.
• Launched STL Noles, the official Florida State University alumni chapter of St. Louis, and recruited a leadership board of 5 volunteers
• Created lead generation interest forms, conducted cold outreach on social media channels, and developed relationships with 28%…Introduced a new local St. Louis Seminole Chapter for Florida State University alumni and fans. Manage social accounts (Facebook, LinkedIn, Instagram), connect with alumni, plan events, and coordinate with local businesses.
• Launched STL Noles, the official Florida State University alumni chapter of St. Louis, and recruited a leadership board of 5 volunteers
• Created lead generation interest forms, conducted cold outreach on social media channels, and developed relationships with 28% of the total addressable market of 700 Florida State University alumni in the greater St. Louis area
• Develop Facebook, Instagram, and LinkedIn social media strategies, write, design, and publish weekly content, and lead community management, prioritizing organic growth month over month
• Organize weekly events including potlucks, networking dates, and game watch parties with upwards of 40 attendees, partner with local businesses, and negotiate deals for alumni members
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A Seminole Club unites Florida State University alumni and friends in an organized effort. Our mission is to promote FSU and facilitate networking among FSU graduates, Boosters and future Seminoles in St. Louis, MO. We plan to provide social events and networking opportunities as well as a conduit for members to connect with all aspects of FSU. This also presents incredible corporate opportunities for companies looking to introduce their services to an untapped resource.
Connect with us:
Facebook: facebook.com/groups/stlnoles
Instagram: instagram.com/stlnoles
LinkedIn: linkedin.com/groups/14084024
Email: stlnoles@gmail.com -
Board Member & Membership Chair
AAF - Advertising Club of Greater St. Louis
- 1 year
Education
Serve on the American Advertising Federation (AAF) St. Louis board responsible for ongoing and new memberships
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Big Sister
Big Brothers Big Sisters of NYC
- 1 year 3 months
Children
Mentored and served as a role model to my 8-year-old Little Sister through biweekly outings to museums, parks, libraries, school functions, volunteering, etc.
https://www.bigsnyc.org/ -
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Volunteer
Kids Enjoy Exercise Now - KEEN St. Louis
- 2 years 3 months
Children
KEEN’s Mission - Empower youth with disabilities by providing free, non-competitive one-to-one programs of exercise, fitness and fun, led by volunteer coaches.
KEEN’s Vision - Foster confidence, self-esteem and community inclusion for youth with disabilities; strengthen communities through education of volunteers; and provide families with respite and a supportive network.
https://www.keenstlouis.org/ -
Volunteer
Pocketparks
- 3 months
Arts and Culture
Our mission is to activate and beautify St. Louis, MO city streets by encouraging healthy habits. Pocketparks is a non-profit organization that reimagines and redevelops unused plots of land to provide communities with active and beautiful recreational areas. Each of our parks have three things: Art, Activation, and Opportunity.
Learn more at www.pocketparks.co -
Community Volunteer
Sunnyside & Woodside Queens NYC Mutual Aid
- 2 months
Civil Rights and Social Action
Queens NYC community to support neighbors through the COVID-19 pandemic
https://swma.nyc/en/ -
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Volunteer
Food Bank For New York City
- Present 8 years 6 months
Poverty Alleviation
Volunteered in June 2014 and December 2017 organizing, sorting, and repacking donated food at the Food Bank for NYC Hunts Point warehouse. Collectively packed over 3,800 lbs of food (3,200 meals) that will be distributed to the Food Bank's network of 1,000 shelters, pantries, soup kitchens and schools in NYC.
https://www.foodbanknyc.org/ -
Volunteer
Manhattan Early College School for Advertising
- Present 10 years 1 month
Education
The ReACT event is a one day holistic advertising competition, where high school students from MECA (Manhattan Early College School for Advertising) are paired with industry professionals in order to deliver a plan based on a client brief. Students and their professional counterparts are paired together to deliver a campaign strategy, media plan and creative execution that delivers on the…
The ReACT event is a one day holistic advertising competition, where high school students from MECA (Manhattan Early College School for Advertising) are paired with industry professionals in order to deliver a plan based on a client brief. Students and their professional counterparts are paired together to deliver a campaign strategy, media plan and creative execution that delivers on the brief.
http://www.adweek.com/news/advertising-branding/high-school-advertising-students-pitch-reebok-4as-competition-171419
http://meca-nyc.org/web/ -
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Team Captain
The Leukemia & Lymphoma Society
- 3 months
Health
• Raised 6,057 for Light the Night Walk through The Leukemia & Lymphoma Society, managed a team of 28 employees' progress to meet weekly goals, and awarded top corporate fundraising team in the city.
• Designed promotional materials, advertised the event, and created donation incentives.
• Reached out to local businesses to request food donations and helped with event setup and takedown.
http://pages.lightthenight.org/ncfl/Tallahas14/brandtinformationservices -
Agency Intern Mentor
J. Walter Thompson Worldwide
- 3 months
Mentored a 2016 insights intern through weekly check-ins, providing feedback and support
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Volunteer
The Fresh Air Fund
- Present 11 years 10 months
Children
• Volunteered at Camp Mariah through the Career Awareness Program with JWT. Provided a workshop seminar in advertising to children ages 12-15 from low-income families, and assisted children in creating their own advertisements.
http://www.freshair.org/career-awareness-program -
Chairperson
OneBlood
- 10 months
Health
• Coordinate and execute blood drives, create promotional emails, and encourage employees to donate blood.
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Volunteer
The Manhattan Childrens Center
- Present 11 years
Children
• Taught, played, and spent time with children with autism
http://manhattanchildrenscenter.org/ -
Volunteer, JWT
NAMI-NYC Metro
- 2 months
Health
• Created and executed an activation event to increase awareness of the National Alliance on Mental Illness #IWILLLISTEN campaign in New York City. Designed and wrote copy for promotional materials, and dispersed materials to the public in Washington Square Park.
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Student Note Taker
FSU Student Disability Center
- 4 months
Education
Honors & Awards
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Advertising Internship Panelist
J. Walter Thompson
J. Walter Thompson's annual Advertising Internship Panel - July 2015 and July 2016
I was one of four former JWT interns on a panel where we spoke to current JWT interns about what it takes to be a leader, how to be creative and stand out, and how to break into the advertising world. -
Advertising Women of New York Conference - Agency Speaker
J. Walter Thompson
https://www.awny.org/about-awny/index
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2nd Place in the National Student Advertising Competition
American Advertising Federation
2nd Place at AAF District 4 Competition
Over the past year, the Florida State University Arrowhead Advertising team worked to create a compelling campaign along with sample radio and television spots for our client, Pizza Hut. -
Bright Lights Fundraiser
The Leukemia & Lymphoma Society
Bright Lights Fundraisers raise at least $1,000 for Light the Night, a fundraiser for The Leukemia & Lymphoma Society that works toward discovering life-saving treatments for blood cancer patients and honoring those lost to the disease.
http://www.lightthenight.org/what/club/ -
Frink/Longmire Scholarship
Florida State University Student Alumni Association
"This program was established to recognize four Student Alumni Association (SAA) members for their active involvement within both SAA and the FSU community.
The program was designed to recognize the commitment each recipient exhibits for their appreciation of the Alumni Association and the importance of staying connected to their alma mater." -
NYC Trip Scholarship Winner
Tallahassee Community College
Awarded a paid trip to New York City to attend the College Media Association, which held workshops and lectures about journalism and other areas of writing.
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Dean's List
Tallahassee Community College
3 consecutive semesters, August 2012-August 2013
Recommendations received
18 people have recommended Helena
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