Helena Gould

Helena Gould

St Louis, Missouri, United States
3K followers 500+ connections

About

I lead business operations and complex projects for agencies and organizations navigating…

Activity

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Experience

  • New Honor Society / an FCB Company Graphic
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    St Louis, Missouri, United States

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    New York, New York, United States

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    New York, New York, United States

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    Boston, Massachusetts, United States

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    Boston, Massachusetts, United States

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    Boston, Massachusetts, United States

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    Greater St. Louis

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    Greater St. Louis

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    Greater New York City Area

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    Greater New York City Area

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    Tallahassee, Florida Area

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    Greater New York City Area

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    Tallahassee, Florida Area

Education

  • Florida State University Graphic

    Florida State University

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    Activities and Societies: Arrowhead Advertising (National Student Advertising Competition) Student Alumni Association Advertising Club Advertising Women of New York Conference Attendee Florida Public Relations Association The Kudzu Review Frink Longmire Scholarship Recipient

    Minor in Communications

Licenses & Certifications

Volunteer Experience

  • FSU St. Louis Seminole Chapter Graphic

    Founder & President

    FSU St. Louis Seminole Chapter

    - Present 4 years 2 months

    Education

    Introduced a new local St. Louis Seminole Chapter for Florida State University alumni and fans. Manage social accounts (Facebook, LinkedIn, Instagram), connect with alumni, plan events, and coordinate with local businesses.
    • Launched STL Noles, the official Florida State University alumni chapter of St. Louis, and recruited a leadership board of 5 volunteers
    • Created lead generation interest forms, conducted cold outreach on social media channels, and developed relationships with 28%…

    Introduced a new local St. Louis Seminole Chapter for Florida State University alumni and fans. Manage social accounts (Facebook, LinkedIn, Instagram), connect with alumni, plan events, and coordinate with local businesses.
    • Launched STL Noles, the official Florida State University alumni chapter of St. Louis, and recruited a leadership board of 5 volunteers
    • Created lead generation interest forms, conducted cold outreach on social media channels, and developed relationships with 28% of the total addressable market of 700 Florida State University alumni in the greater St. Louis area
    • Develop Facebook, Instagram, and LinkedIn social media strategies, write, design, and publish weekly content, and lead community management, prioritizing organic growth month over month
    • Organize weekly events including potlucks, networking dates, and game watch parties with upwards of 40 attendees, partner with local businesses, and negotiate deals for alumni members
    ________________

    A Seminole Club unites Florida State University alumni and friends in an organized effort. Our mission is to promote FSU and facilitate networking among FSU graduates, Boosters and future Seminoles in St. Louis, MO. We plan to provide social events and networking opportunities as well as a conduit for members to connect with all aspects of FSU. This also presents incredible corporate opportunities for companies looking to introduce their services to an untapped resource.

    Connect with us:
    Facebook: facebook.com/groups/stlnoles
    Instagram: instagram.com/stlnoles
    LinkedIn: linkedin.com/groups/14084024
    Email: stlnoles@gmail.com

  • AAF - Advertising Club of Greater St. Louis Graphic

    Board Member & Membership Chair

    AAF - Advertising Club of Greater St. Louis

    - 1 year

    Education

    Serve on the American Advertising Federation (AAF) St. Louis board responsible for ongoing and new memberships

  • Big Brothers Big Sisters of NYC Graphic

    Big Sister

    Big Brothers Big Sisters of NYC

    - 1 year 3 months

    Children

    Mentored and served as a role model to my 8-year-old Little Sister through biweekly outings to museums, parks, libraries, school functions, volunteering, etc.

    https://www.bigsnyc.org/

  • PMI Metropolitan St. Louis Chapter Graphic

    Member

    PMI Metropolitan St. Louis Chapter

    - Present 3 months

    Education

  • Kids Enjoy Exercise Now - KEEN St. Louis Graphic

    Volunteer

    Kids Enjoy Exercise Now - KEEN St. Louis

    - 2 years 3 months

    Children

    KEEN’s Mission - Empower youth with disabilities by providing free, non-competitive one-to-one programs of exercise, fitness and fun, led by volunteer coaches.
    KEEN’s Vision - Foster confidence, self-esteem and community inclusion for youth with disabilities; strengthen communities through education of volunteers; and provide families with respite and a supportive network.

    https://www.keenstlouis.org/

  • Pocketparks Graphic

    Volunteer

    Pocketparks

    - 3 months

    Arts and Culture

    Our mission is to activate and beautify St. Louis, MO city streets by encouraging healthy habits. Pocketparks is a non-profit organization that reimagines and redevelops unused plots of land to provide communities with active and beautiful recreational areas. Each of our parks have three things: Art, Activation, and Opportunity.

    Learn more at www.pocketparks.co

  • Community Volunteer

    Sunnyside & Woodside Queens NYC Mutual Aid

    - 2 months

    Civil Rights and Social Action

    Queens NYC community to support neighbors through the COVID-19 pandemic

    https://swma.nyc/en/

  • The Seminole Club of New York City Graphic

    Alumni Volunteer

    The Seminole Club of New York City

    - 4 years 4 months

    Education

  • Food Bank For New York City Graphic

    Volunteer

    Food Bank For New York City

    - Present 8 years 6 months

    Poverty Alleviation

    Volunteered in June 2014 and December 2017 organizing, sorting, and repacking donated food at the Food Bank for NYC Hunts Point warehouse. Collectively packed over 3,800 lbs of food (3,200 meals) that will be distributed to the Food Bank's network of 1,000 shelters, pantries, soup kitchens and schools in NYC.

    https://www.foodbanknyc.org/

  • Volunteer

    Manhattan Early College School for Advertising

    - Present 10 years 1 month

    Education

    The ReACT event is a one day holistic advertising competition, where high school students from MECA (Manhattan Early College School for Advertising) are paired with industry professionals in order to deliver a plan based on a client brief. Students and their professional counterparts are paired together to deliver a campaign strategy, media plan and creative execution that delivers on the…

    The ReACT event is a one day holistic advertising competition, where high school students from MECA (Manhattan Early College School for Advertising) are paired with industry professionals in order to deliver a plan based on a client brief. Students and their professional counterparts are paired together to deliver a campaign strategy, media plan and creative execution that delivers on the brief.

    http://www.adweek.com/news/advertising-branding/high-school-advertising-students-pitch-reebok-4as-competition-171419
    http://meca-nyc.org/web/

  • Ronald McDonald House New York Graphic

    Volunteer

    Ronald McDonald House New York

    - 1 month

    Health

  • The Leukemia & Lymphoma Society Graphic

    Team Captain

    The Leukemia & Lymphoma Society

    - 3 months

    Health

    • Raised 6,057 for Light the Night Walk through The Leukemia & Lymphoma Society, managed a team of 28 employees' progress to meet weekly goals, and awarded top corporate fundraising team in the city.
    • Designed promotional materials, advertised the event, and created donation incentives.
    • Reached out to local businesses to request food donations and helped with event setup and takedown.

    http://pages.lightthenight.org/ncfl/Tallahas14/brandtinformationservices

  • J. Walter Thompson Worldwide Graphic

    Agency Intern Mentor

    J. Walter Thompson Worldwide

    - 3 months

    Mentored a 2016 insights intern through weekly check-ins, providing feedback and support

  • The Fresh Air Fund Graphic

    Volunteer

    The Fresh Air Fund

    - Present 11 years 10 months

    Children

    • Volunteered at Camp Mariah through the Career Awareness Program with JWT. Provided a workshop seminar in advertising to children ages 12-15 from low-income families, and assisted children in creating their own advertisements.

    http://www.freshair.org/career-awareness-program

  • OneBlood Graphic

    Chairperson

    OneBlood

    - 10 months

    Health

    • Coordinate and execute blood drives, create promotional emails, and encourage employees to donate blood.

  • The Manhattan Childrens Center Graphic

    Volunteer

    The Manhattan Childrens Center

    - Present 11 years

    Children

    • Taught, played, and spent time with children with autism

    http://manhattanchildrenscenter.org/

  • NAMI-NYC Metro Graphic

    Volunteer, JWT

    NAMI-NYC Metro

    - 2 months

    Health

    • Created and executed an activation event to increase awareness of the National Alliance on Mental Illness #IWILLLISTEN campaign in New York City. Designed and wrote copy for promotional materials, and dispersed materials to the public in Washington Square Park.

  • Student Note Taker

    FSU Student Disability Center

    - 4 months

    Education

Honors & Awards

  • Advertising Internship Panelist

    J. Walter Thompson

    J. Walter Thompson's annual Advertising Internship Panel - July 2015 and July 2016

    I was one of four former JWT interns on a panel where we spoke to current JWT interns about what it takes to be a leader, how to be creative and stand out, and how to break into the advertising world.

  • Advertising Women of New York Conference - Agency Speaker

    J. Walter Thompson

    https://www.awny.org/about-awny/index

  • 2nd Place in the National Student Advertising Competition

    American Advertising Federation

    2nd Place at AAF District 4 Competition

    Over the past year, the Florida State University Arrowhead Advertising team worked to create a compelling campaign along with sample radio and television spots for our client, Pizza Hut.

  • Bright Lights Fundraiser

    The Leukemia & Lymphoma Society

    Bright Lights Fundraisers raise at least $1,000 for Light the Night, a fundraiser for The Leukemia & Lymphoma Society that works toward discovering life-saving treatments for blood cancer patients and honoring those lost to the disease.

    http://www.lightthenight.org/what/club/

  • Frink/Longmire Scholarship

    Florida State University Student Alumni Association

    "This program was established to recognize four Student Alumni Association (SAA) members for their active involvement within both SAA and the FSU community.

    The program was designed to recognize the commitment each recipient exhibits for their appreciation of the Alumni Association and the importance of staying connected to their alma mater."

  • NYC Trip Scholarship Winner

    Tallahassee Community College

    Awarded a paid trip to New York City to attend the College Media Association, which held workshops and lectures about journalism and other areas of writing.

  • Dean's List

    Tallahassee Community College

    3 consecutive semesters, August 2012-August 2013

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