Steven Gutterson

Today at Portada Chicago, I had the opportunity to sit in on a panel exploring what cultural relevance really means in today’s landscape, and more importantly, what it demands of us as marketers and leaders. Cultural relevance isn’t something you add on to a plan. It’s something you build from the start with intention, empathy, and a deep understanding of the communities you’re trying to serve. It’s not about chasing trends. It’s about recognizing signals, respecting context, and showing up in ways that are meaningful while still driving business outcomes. Reach gets you seen. Cultural relevance gets you chosen.

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BIA Advisory Services predicts a big shift in 2025: Although radio remains strong, digital ad spending will surpass traditional media in Indiana for the first time — $1.6B vs. $1.5B.

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CTV conversions just got a major visibility boost 👀 DV360 launched household metrics in March 2025. Since then, CTV conversions are up by nearly 90%. → A clear sign that better data drives better outcomes. → And how we measure can change what we see, and how we plan, budget, and optimize across screens. → For buyers, it’s a cue to revisit how results are tracked and how CTV fits into broader performance goals. ✅ As a Google Premier Partner, we help brands adapt fast, ensuring measurement gains translate to campaign value. 📌 One to save if CTV is on your 2025 media plan. Original post via Google Marketing Platform #googleads #ctvads #paidsocial

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Chicago’s large-scale events and sports fandom make it a prime location for advertisers to impact the population with OOH. https://lnkd.in/gywahkvt

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Wow. Amazon and Netflix are teaming up. Netflix’s ad-supported inventory will be available to buy programmatically via Amazon’s DSP. It feels like soon marketers will be able to reach viewers across every major U.S. streaming service through Amazon. If you're selling on Amazon and buying Netflix ads through Amazon DSP, you don’t just get access to premium #CTV inventory; you get closed-loop attribution: detail page views, add-to-cart signals, new-to-brand conversions, even purchases. No modeled conversions. No third-party panels. Just real signals tied to actual commerce. This deal doesn’t just expand Amazon’s CTV footprint; it expands their grip on full-funnel, outcome-based media. I think we are at the point that if you’re selling on Amazon, or even if you’re just an e-commerce brand looking for performance at scale, it's time to ask, "Does any other DSP even make sense anymore?" I'll go first: I’m not so sure.

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Kroger Precision Marketing (KPM) is expanding its managed-service offerings to help more brands tap into premium programmatic media — including audio, CTV, and dynamic display. These new capabilities are built for midsize CPG teams that may lack dedicated programmatic resources, making it easier to activate purchase-based audiences across streaming and display environments. By offering turnkey support and advanced retail media measurement (like iROAS and household penetration), KPM is removing friction and helping brands focus on growth. It’s a strong example of how KPM is activating in service of its partners — delivering innovation, performance, and relevancy at scale in a rapidly evolving media landscape. Amazing work Shannon Brungs Hartmann, Kaitlyn Weber, and so many others at KPM!

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