Gary Gil

YouTube is the most underutilized marketing channel for ecommerce brands. Here's why BG (Bryant Garvin) calls it the most valuable impression on the web... You can target people who searched for something in the last 30 days without relying on pixels. Plus, you get 5 seconds of free brand impression even if they skip your ad. Most brands are sleeping on this while dumping money into Meta. That's this week on The Unofficial Shopify Podcast

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You don’t get a better offer because you’re ready to sell. You get it because your agency still has momentum. Buyers want growth stories they can scale, not rescue missions. The strongest exits happen mid-climb. Build leverage before you need it. That’s when you control the story and the price. #AgencyGrowth #MergersAndAcquisitions #AgencyValuation #BusinessExit #Entrepreneurship

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🚨 Weekly Video Marketing Brief for Small Business Owners 🚨The video marketing landscape is changing fast. Here’s what’s new this week and what it means for you 👇🏾 🔹 YouTube Shorts adds “Extend with AI.” Creators can now auto-generate extra segments for existing Shorts and stitch them to music. 👉🏾 Why it matters: Instead of starting from scratch, you can remix your best clips into longer videos, test different endings, or try new CTAs all in minutes. 🔹 Meta launches “Vibes.” A new AI-generated video feed inside Meta AI that spits out fully AI-made videos, sharable to Instagram & Facebook. 👉🏾 Why it matters: While it’s early, if Vibes takes off, it could become a new placement for ads or organic reach. Early adopters often win the most attention. 🔹 Instagram hits 3B MAUs. Instagram is testing ways to make Reels and DMs more prominent while giving users more feed control. 👉🏾 Why it matters: With that kind of audience, Reels remain a no-brainer. Prioritize short-form vertical content — it’s where the eyeballs are. 🔹 Descript updates plans + adds “Turn into Video.” New features let you animate still photos in the Scene editor, but some legacy plans are losing access to premium models. 👉🏾 Why it matters: Cool creative upgrades, but watch your subscription costs. Review who really needs the premium features and avoid paying twice for overlapping tools. 🔹 Meta expands Reels/Threads ads. More brands can now test “trending ads” on Reels and new formats on Threads, with early results showing better brand recall. 👉🏾 Why it matters: Even with a small daily budget ($10–$25), these placements can get you steady awareness without breaking the bank. 💡 What this means for small business owners (do this): ✅ Remix & extend content. Use Shorts’ “Extend with AI” to turn your best-performing clips into 2–3 variations weekly. Small tweaks = new reach opportunities. ✅ Prioritize Reels. Post 4–7x/week, grab attention in the first 2 seconds, and put your offer/testimonial upfront. Layer in low-budget ads to keep reach consistent. ✅ Audit your tools. If you’re using Descript, review your plan. Features are shifting, and you don’t want surprise cost creep eating into your budget. ✅ Stay compliant on TikTok. Updated guidelines (Sept 13) require clear disclosures for AI-assisted or branded content. Better safe than flagged. This is the first (and maybe only one???) of my weekly updates to keep small business owners on top of video marketing trends. Was this helpful?? Should I do this again next week? Let me know below! #VideoMarketing #SmallBusinessGrowth #ContentStrategy #YouTubeShorts #InstagramReels #AIMarketing #CreatorEconomy

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SEO article remains the most profitable way to get traffic. Short wins, not long reads. Just free traffic from search engines Keyword research is non-negotiable. Identify intent and prioritize high-value terms. Match content to clear search intent. Focus on informational or transactional intent. Headlines must hook and match keywords. Write crisp meta that improves CTR. Keep title under 60 visible chars. Use H2s, bullets, and short paragraphs. Front-load answers for fast scanning. Cite experts and show authorship. Add data, case studies, and sources. Update older posts to keep credibility. Internal links boost page authority. Promote via email and social channels. Measure rankings, clicks, and user signals. Iterate weekly on pages with traffic. Great SEO articles guide real readers. They merge intent, structure, and trust. Write, measure, update, then repeat. I'm Ifeoluwa Adejinmi, I help business owners to write SEO optimized articles that ranks on search engines follow for more. Repost to help others.

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💡 Affiliate marketing isn’t just about coupons and influencers. Too often, brands overlook the real potential of content-driven affiliate partnerships — the kind that build trust, provide value, and drive long-term growth. If you're building (or rebuilding) an affiliate program, it’s time to think beyond discounts and discount codes. 🧠 Smart, editorial partnerships — with publishers, bloggers, and niche content creators — can elevate your brand and attract customers who are actually ready to buy. 👇 This article breaks down how to: * Identify and approach the right content partners * Make your affiliate program more attractive to serious publishers * Create long-term value for both sides Affiliate marketing with substance > spray-and-pray coupon links. #affiliatemarketing #affiliates #partnershipmarketing Link in Comments

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The $100M SEO strategy How to use ABM to scale traffic: (without you writing a single word) Step 1: Ai prompt waterfall 3 prompts generate a complete draft inside Notion. 1. Keyword intent: scrapes Google for intent, pain and audience perspective 2. An outline prompt that instructs Claude on first principles of SEO 3. 2500 word “instructional manual” prompt for LLMs to draft the article. Embeds prompt results from keyword intent and polished outline. These prompts get you to a “B” grade article, written in NPR style journalism. Here’s how you make it an A+. Step 2: Select “approve for outreach” trigger We programmed a Notion field to send blog data to Clay: - postTitle - postUrl - primaryKeyword - metaDescription - draftUrl Step 3: Clay scrapes for industry experts These “ABM” signals are best: - Mentioned in Google news last 30 days 2x - Their blog has linked to top 3 articles for primaryKeyword - Filters only for DR70+ - Recently (90days) has written on your primaryKeyword topic - Bonus: they have 10k+ followers on X Step 4: Clay sends data to Instantly for outreach Pitch it like a journalist: “I’m working on a piece about [postTopic] and I think your perspective / expertise would be a great fit. Based on your work in recent articles - namely [mention one], I’d love to include a quote or short contribution from you. You can add a comment directly into the draft: [draftUrl] If you want to link back to your site, tell us: -anchor text: -Curent text: -Text edit: -URL: Just make sure to link back to us from one of your articles also :)” They give you their expertise and a backlink. Both sides win. Step 6: Built-in follow-up Anyone who’s done link building knows follow-up is where it dies. Urgency is baked in: Email 2: “the article is going live next Tuesday. Please comment in the doc if you want to be sourced & linked” What you get: → EEAT signals Google actually rewards → High-DR backlinks from relevant domains → Published content with real expert input → Zero manual outreach The two hardest things in SEO - solved in one automated workflow. And you didn’t write a single line. Want the full Clay / Instantly.ai workflow? Connect and comment “EAT”

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