Eric Larson

With Salesforce CPQ being end-of-sale, a lot of companies are taking a fresh look at what they actually need from a new CPQ system. This clip is a helpful reminder that customer expectations have shifted: people often start online and expect a seamless transition if they later engage with sales or partners. There’s more practical guidance in Conga's full webinar if you’re evaluating your options. #CPQ #Salesforce #Steelbrick

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Salesforce has successfully finalized the acquisition of Regrello, an AI-native solution designed to automate intricate business challenges. This strategic move not only enhances our innovation in agentic process automation but also signifies a significant stride towards establishing an agentic enterprise. In this envisioned landscape, the synergy between individuals and AI fosters enhanced productivity and collaboration. #salesforce

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CRN’s Wade Tyler Millward explains why Salesforce plans to buy data management vendor Informatica in an $8 billion megadeal, what CEO Marc Benioff has had to say and the potential sales opportunity for partners of each company. Watch his entire conversation with Gina Narcisi for CRN In Depth here: https://okt.to/2tuesJ.

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One of the best podcasts I've listened to recently. My main takeaway is how committed Mike is to an "outcomes-based" pricing model. It aligns all incentives between the customer, the company, and the AE.

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How can companies achieve meaningful CPQ-driven optimization without unwinding the whole operation? Prioritizing foundational design elements that are anchored in delivering value is crucial for CPQ success. My colleague, Brian Goonan, dives deeper into the key priorities to focus on:

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Reps spend too much time prepping and not enough time selling. SugarCRM cuts that down with one screen showing key account insights, open tasks, and smart reminders—so reps are ready in seconds, not scrambling for context. 📽️ Here’s how your team can save hours every week.

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Sellers are under more pressure than ever – less time with buyers, more expectations, and endless tools to juggle. 🫣 The solution isn't "more content." It's smarter sales plays. A well-built play connects strategy to execution, giving reps the clarity, confidence, and consistency to win. Learn how to launch a play that sticks, here ➡️ https://lnkd.in/eN2TUdey ​

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This article by Damco Solutions breaks down how integrating AI into your Salesforce strategy can drive meaningful outcomes like: - Enhanced customer experiences - Data-driven decision-making - Streamlined operations - Increased sales efficiency As businesses strive to scale, those that embrace AI-powered CRM solutions like Salesforce Einstein are seeing measurable gains in productivity and personalization. If you're considering how AI fits into your CRM or sales strategy, this is a must-read. #Salesforce #AI #BusinessGrowth #CRM #DigitalTransformation #DataDriven #Innovation https://lnkd.in/eamVKAdm

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Checkout my latest blog on Forecasting models featured on Salesforce. I've worked with a mixture of these models over the years. Regardless of the methodology, consistent definitions and application of your sales practice, up to date information, close alignment to your customer's buying signals and open communications are all must haves to accurately forecasts. #forecasting #salesblazers #winning

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This week at Dreamforce 2025, Salesforce announced that leading specialty retailer Williams-Sonoma, Inc., is leveraging Agentforce to build and deploy AI agents to bolster customer service and enhance shopper experiences.

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