Articles by Arvind
Activity
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Be honest. does your organisation have an AI strategy, or just AI activity? There's a difference. And for most C-suite leaders I speak with, the gap…
Be honest. does your organisation have an AI strategy, or just AI activity? There's a difference. And for most C-suite leaders I speak with, the gap…
Liked by Arvind Sathi
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Really enjoyed the insights and connection at the "Igniting Change: Leadership, Risk, and Resilience in the Age of AI" event, hosted by Executive…
Really enjoyed the insights and connection at the "Igniting Change: Leadership, Risk, and Resilience in the Age of AI" event, hosted by Executive…
Liked by Arvind Sathi
Licenses & Certifications
Publications
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Cognitive (Internet of) Things - Collaboration to Optimize Action
Palgrave Macmillan
See publicationThis book explores cognitive behavior among Internet of Things. Using a series of current and futuristic examples – appliances, personal assistants, robots, driverless cars, customer care, engineering, monetization, and many more – the book covers use cases, technology and communication aspects of how machines will support individuals and organizations.
This book examines the Cognitive Things covering a number of important questions:
• What are Cognitive Things?
•…This book explores cognitive behavior among Internet of Things. Using a series of current and futuristic examples – appliances, personal assistants, robots, driverless cars, customer care, engineering, monetization, and many more – the book covers use cases, technology and communication aspects of how machines will support individuals and organizations.
This book examines the Cognitive Things covering a number of important questions:
• What are Cognitive Things?
• What applications can be driven from Cognitive Things – today and tomorrow?
• How will these Cognitive Things collaborate with each and other, individuals, and organizations?
• What is the cognitive era? How is it different from the automation era?
• How will the Cognitive Things support or accelerate human problem solving?
• Which technical components make up cognitive behavior?
• How does it redistribute the work-load between humans and machines?
• Who owns the data and how are the data ownership rights enforced?
• What types of data can be collected from them and shared with external organizations?
• How do they recognize and authenticate authorized users?
• How is the data safeguarded from potential theft?
Overall, Sathi explores ways in which Cognitive Things bring value to individuals as well as organizations and how to integrate the use of the devices into changing organizational structures. Case studies are used throughout to illustrate how innovators are already benefiting from the initial explosion of devices and data. Business executives, operational managers, and IT professionals will understand the fundamental changes required to fully benefit from cognitive technologies and how to utilize them for their own success.
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Engaging Customers Using Big Data - How Marketing Analytics Are Transforming Business
Palgrave Macmillan
See publicationBIG DATA IS RAPIDLY TRANSFORMING HOW COMPANIES MARKET TO THEIR CUSTOMERS.
The impact of these changes is massive—we can now connect instantly with customers, record every click on the web, watch every step in the store, and listen to public conversations. Marketers can now personalize communications to each customer based on their current predisposition to the products being sold, while being mindful of their privacy preferences. Using a series of sophisticated marketing tools, businesses…BIG DATA IS RAPIDLY TRANSFORMING HOW COMPANIES MARKET TO THEIR CUSTOMERS.
The impact of these changes is massive—we can now connect instantly with customers, record every click on the web, watch every step in the store, and listen to public conversations. Marketers can now personalize communications to each customer based on their current predisposition to the products being sold, while being mindful of their privacy preferences. Using a series of sophisticated marketing tools, businesses can engage in a conversation with customers as they browse in stores or online and influence their decision-making directly.
Here, Arvind Sathi uses a series of examples across many industries, such as retail, telecommunications, financial services, electronics, high tech, and media, to describe how each marketing function is undergoing fundamental changes: how personalized advertising is delivered using online channels where the marketers identify the specific customer and tailor their messaging based on customer behavior, context, and intention; how customer behaviors are collected from a variety of sources across many industries and combined to identify micro segments; and how online and physical stores collaborate to provide a unified shopping experience and deliver product information.
Engaging Customers Using Big Data provides the tools and techniques necessary to effectively implement big data into your marketing strategy, including statistical techniques, qualitative reasoning, and real-time pattern detection, and more.
Languages
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English
Native or bilingual proficiency
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Hindi
Native or bilingual proficiency
Organizations
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TOGAF
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- Present
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Join now to viewMore activity by Arvind
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I welcome PrivateBlok team to my team and KPMG Advisory to boost our Agentic AI product development capabilities. Sachin Manchanda Dimple Sadhwani…
I welcome PrivateBlok team to my team and KPMG Advisory to boost our Agentic AI product development capabilities. Sachin Manchanda Dimple Sadhwani…
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During my visit to India, I was fortunate to have a workshop with a set of Ph.D. students from IIM Bangalore. Our discussion was centered around…
During my visit to India, I was fortunate to have a workshop with a set of Ph.D. students from IIM Bangalore. Our discussion was centered around…
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Congratulations Raj Neervannan for receiving the Distinguished Alumnus Awards 2026 Mr. Raj Neervannan (BITS Pilani ’88) is a visionary technologist…
Congratulations Raj Neervannan for receiving the Distinguished Alumnus Awards 2026 Mr. Raj Neervannan (BITS Pilani ’88) is a visionary technologist…
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At the AI House in Davos this week, we launched our new AI Geopolitics 2030 report from KPMG, Oxford Economics, and the German AI Association. AI…
At the AI House in Davos this week, we launched our new AI Geopolitics 2030 report from KPMG, Oxford Economics, and the German AI Association. AI…
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POV: The year is 2019. You're excited about starting a company to democratize access to data, while privacy-compliant. 2 founders, one clear…
POV: The year is 2019. You're excited about starting a company to democratize access to data, while privacy-compliant. 2 founders, one clear…
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I had the honor of presenting at the Google House yesterday in Davos and shared my thoughts on how we are innovating KPMG with Gemini Enterprise to…
I had the honor of presenting at the Google House yesterday in Davos and shared my thoughts on how we are innovating KPMG with Gemini Enterprise to…
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