Daniela Hurtado

Daniela Hurtado

New York, New York, United States
11K followers 500+ connections

Activity

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Experience

  • Stainless Graphic

    Stainless

    New York, New York, United States

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    New York, NY

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    New York, NY

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    New York City Metropolitan Area

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    San Francisco, California, United States

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    San Francisco, CA

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    New York, New York, United States

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    Columbia, South Carolina Area

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    Baton Rouge, Louisiana Area

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    Pasto, Colombia

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    Baton Rouge, Louisiana, United States

Education

Licenses & Certifications

Volunteer Experience

  • Splunk Graphic

    ERG Lead

    Splunk

    - 1 year 6 months

    I was the co-lead for the community pillar of the Pride employee resource group at Splunk. This involved planning and executing events inside the ERG to aid in our goal of building and strengthening our global pride community. Also acted as a liaison between Pride and other ERGs.

    I worked cross-functionally with leaders from each ERG on a roadmap/internal training program for mentorship and sponsorship at Splunk.

    Also involved with our Somos, Womxn+, and BEAMs ERGs. Planned and…

    I was the co-lead for the community pillar of the Pride employee resource group at Splunk. This involved planning and executing events inside the ERG to aid in our goal of building and strengthening our global pride community. Also acted as a liaison between Pride and other ERGs.

    I worked cross-functionally with leaders from each ERG on a roadmap/internal training program for mentorship and sponsorship at Splunk.

    Also involved with our Somos, Womxn+, and BEAMs ERGs. Planned and hosted a webinar about finances for womxn+ (70+ attendees), sat on a pannel/table talk for BEAMs (Allyship and Protective Cover: Finding the right words and taking a risk to put allyship into practice), active member of Somos.

    https://www.splunk.com/en_us/blog/splunklife/pride-beginnings-and-heroes-of-our-community.html

    https://www.splunk.com/en_us/blog/splunklife/small-change-big-impact-splunk-pride-talks-about-everyday-equity.html

  • YMCA of the USA Graphic

    Volunteer Soccer Coach

    YMCA of the USA

    - 3 years 5 months

    Children

Projects

  • Boxxle Consulting Project

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    Created a comprehensive internationalization plan for Boxxle, a Charleston, South Carolina based small business which sells premium Bag-in-Box Wine Dispensers. This plan was created for a graduate level class through a partnership with the Darla Moore School of Business and the South Carolina Small Business Development Center.
    Deliverables for the project included:
    - A comprehensive, professional, consulting-style slide deck consisting of around 85 slides
    - A project scope that…

    Created a comprehensive internationalization plan for Boxxle, a Charleston, South Carolina based small business which sells premium Bag-in-Box Wine Dispensers. This plan was created for a graduate level class through a partnership with the Darla Moore School of Business and the South Carolina Small Business Development Center.
    Deliverables for the project included:
    - A comprehensive, professional, consulting-style slide deck consisting of around 85 slides
    - A project scope that focused on finding which countries were the best fit for expansion, with research around the factors that effect the wine industry in each country
    - Produced a survey using surveymonkey which consisted of 10 questions with the ultimate goal of understanding consumer perceptions of Bag-in-Box wine around the globe. The survey was completed by 142 participants from 20 different countries. These results were analyzed and used in the final product recommendations
    - Selection of four viable country options for expansion of the product, produced an in-depth country analysis for each which focused on market segmentation, product competition, and legal environment (surrounding alcohol)
    - Researched and suggested different marketing strategies and promotional options in the selected countries
    -Created a large 100+ company database for the client which consisted of potential distribution channels for each country

    Other creators
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  • "Restart" Student Government Campaign

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    Working as a campaign manager, Organized the largest Student Government ticket ever at LSU, consisting of 113 down-ballot candidates; developed a campaign platform that championed inclusivity and diversity in LSU student leadership positions, and facilitated an expansive campaign strategy targeted towards 35,000 students
    -Budgeted approximately $8,000 in campaign materials

    Other creators
    See project
  • Marketplace Tech, LLC

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    - Asked to be the CMO for a tech startup aimed at developing a more efficient e-commerce infrastructure in Baton Rouge
    - Company developed Hanger, an app and website that allows shoppers to view current offerings from local boutiques that are unable to provide their own online sales platforms
    - Communicated with various leaders at other SEC schools in an attempt to expand Marketplace Tech
    - Company raised approximately $95,000 in Seed Round funding

Honors & Awards

  • Dean's List

    Louisiana State University

  • President's Honor Roll

    Louisiana State University

    This award is given to full-time, undergraduate students with a term grade point average of 4.0.

  • Sigma Delta Pi Honor Society

    Sigma Delta Pi

    Inducted into a nationally recognized hispanic honor society.

  • Tiger Excellence Scholar Award

    Louisiana State University

    Received one of the highest Merit-Based Scholarships that LSU offers

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Professional working proficiency

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