Christopher Newhouse

Partners don’t need more PDFs..... They need enablement that drives revenue. We focus on: - Simple positioning - Quick-start scripts - Objection handling - Onboarding flow clarity - Direct access to support So you can close, onboard, and retain — faster. https://lnkd.in/efz_UEF6

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Over the past decade, we’ve run one of the leading talent marketplaces, helping the world’s top companies access independent talent to power their most critical work. Along the way, we’ve learned what modern staffing firms need to succeed: speed, automation, digital candidate experiences, and fewer manual, repetitive tasks.  We’ve been quietly building our own proprietary technology to solve these workflow challenges and improve our own productivity as a company. Today, we’re bringing that technology to the broader industry with the launch of GraphiteOS, an AI-powered recruiting operating system that we believe will fundamentally transform how staffing firms operate in the years to come. This isn’t just a product. It’s the technology infrastructure staffing firms need to operate faster and more effectively in an AI-driven, “agent-first” world.  We believe this technology will enable levels of recruiter productivity and client satisfaction that have never been seen before. Recruiters shouldn’t be stuck juggling disconnected tools and performing repetitive tasks. With GraphiteOS, we’ve built an all-in-one platform that connects the dots - sourcing, matching, screening, onboarding and billing - so teams can focus on what matters most: the high-value work that drives placements. I’m incredibly proud of what our team has built and, more importantly, what it will enable for our early customers where the platform is being deployed as we speak! Learn more at www.graphiteos.ai #GraphiteOS #StaffingTech #FutureOfWork #AIRecruiting #StaffingInnovation

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Talked to 100+ GTM leaders this year 📌 Here's the pattern: 🪜 Rung 1: Manual everything. "We'll automate later." 🪜 Rung 2: Basic Zaps. Breaks constantly. 🪜 Rung 3: Clay workflows. Needs an agency to maintain. 🪜 Rung 4: 12 specialized tools. $42K/year. Nothing integrated. 🪜 Rung 5: Describe what you want. It runs. Most teams think they're on Rung 4. They're actually on Rung 2 with better branding. The jump from 4 → 5 isn't adding another tool. It's removing the ladder entirely. Swipe through to find where you actually are 👉

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Instead of just asking where a deal is stuck and how to fix it, imagine instantly identifying the key decision-maker within Salesforce (using the CTD integration of course). That's the power of targeted introductions. By leveraging connections and pinpointing the right contact, stalled opportunities can regain momentum and close faster. It's about working smarter, not harder, to unlock potential. #Salesforce #SalesStrategy #RelationshipAI #BusinessDevelopment #GTN

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Pipeline Isn’t a Volume Problem. It’s a Precision Problem. If you're leading a SaaS company in the US market, you already know the environment has changed. Buying cycles are longer. Committees are larger. CAC is rising. And generic outreach is being ignored. Yet many GTM teams are still operating on outdated volume-based models. At Velmatrix Consulting, we work with SaaS leadership teams to solve a more strategic challenge: How do you consistently enter buying conversations before competitors do and with stronger context? Our approach is structured around five core principles. First, we define and validate the Ideal Customer Profile with precision. Not just industry or ARR but growth triggers, tech stack alignment, hiring patterns, and buying committee structure. Precision at this stage directly impacts conversion velocity. Second, we analyze intent signals across multiple behavioral sources. We identify which accounts are actively researching, comparing, or evaluating solutions in your category. Timing is leverage. Engaging when buyers are already in motion changes the entire dynamic of the conversation. Third, we apply human verification. AI surfaces signals, but leadership conversations require context. We validate authority, relevance, and use-case alignment before outreach begins. Fourth, we develop channel-specific messaging tailored to executive-level buyers. Email is structured differently from LinkedIn engagement. When appropriate, we deploy personalized AI-based outreach videos that demonstrate specific product capabilities aligned to the prospect’s environment. Not generic demos targeted capability previews. Finally, we execute in a coordinated multi-channel sequence email, LinkedIn, and relevant social platforms designed to maintain strategic visibility without creating noise. The result isn’t more activity. It’s better conversations. Higher response rates. Stronger MQL to SQL alignment. Shorter sales cycles. More predictable pipeline performance. For SaaS CEOs and revenue leaders, the objective isn’t to increase outbound volume. It’s to improve precision, timing, and relevance. Growth doesn’t come from louder outreach. It comes from entering the right conversation at the right moment. If pipeline predictability is a board-level priority this year, it may be time to rethink how intent, ICP precision, and personalization are being leveraged inside your GTM engine. Trusted Intelligence. Precision Pipeline. #B2BSaaS #SaaSGrowth #USStartups #GoToMarket #RevenueOperations #RevOps #DemandGeneration #PipelineGrowth #SalesLeadership #CMO #CRO #AIinSales

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The top 1% of CROs and GTM experts aren't on job boards. They are busy building. To attract them, you need a mission, not a job description. Show them the machine you’ve built, and they’ll want to drive it.

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MIT’s recent report found that 95% of enterprise AI pilots fail to deliver ROI, with value trapped in workflows, slow scaling, and misplaced bets in sales and marketing instead of back-office and integration wins. But these are symptoms, not the root cause. The real issue is strategic misalignment, as oftentimes organizations don’t clearly define the kind of bet they’re making. At the core, every pilot is a capital allocation and risk management decision. Pilots fail without clarity on the business angle, hypotheses, and go/no-go criteria. To address this, I’ve developed The Pilot Strategy Framework™, a structured approach to categorizing AI pilots based on their strategic intent and business impact. 1️⃣ Validation pilots - validate feasibility before scaling and committing further resources. 2️⃣ Internal adoption pilots - phased rollout of AI within departments, inside existing workflows, to see if it can unlock ROI. This can often signal market readiness to customers, competitors, investors, and the industry overall. 3️⃣ Customer-facing pilots - test whether existing customers will adopt new AI capabilities and whether it’s commercially safe to scale. 4️⃣ Legacy integration pilots - answer if AI can unlock value in legacy systems. 5️⃣ New product pilots - test whether additional AI offerings can be introduced; offerings that are core or adjacent to our current products and generate new ROI. Each pilot is a bet: upfront decide how much capital to risk, what value it’s meant to unlock, tradeoffs to consider, and the conditions under which you’ll scale or stop. Ultimately, it's about prioritizing the one(s) that provide the most enterprise value. Which pilot types is your organization running, and how are they moving the needle on your business outcomes? I am currently talking to leadership teams to apply this framework to drive clarity and ROI; if your organization is navigating similar questions, I'd be happy to connect. #productstrategy #aistrategy #aitransformation

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This is the best blog to date on the revenue operations function. Read on to learn how sales ops, marketing ops, and cs ops work together to create aligned processes, cleaner data, and predictable growth. #revops #revenueoperations https://lnkd.in/ddDiRC25

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Pipeline isn’t just a sales problem. It’s a messaging, positioning, and enablement opportunity. Over the years, I’ve seen Product Marketing consistently accelerate pipeline velocity by: * Equipping sales with differentiated messaging and persona-driven storytelling * Mapping content to each stage of the buyer journey to reduce friction * Arming teams with competitive intelligence that builds confidence and urgency * Aligning go-to-market teams around value, not just features The takeaway? Product Marketing is a force multiplier. When done well, it doesn’t just support the business, it accelerates it. How is your team using Product Marketing to drive revenue right now? #ProductMarketing #PipelineVelocity #SalesEnablement #GoToMarket #RevenueGrowth #MarketingLeadership

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