Craig Backus

See how JRP Media Management turned a local Oklahoma business into a measurable growth story. We handled design, web build and SEO end-to-end for a Stillwater client — refreshed branding, rebuilt site, and a focused SEO timeline. The result: double-digit traffic uplift and measurable conversion gains that drove real business outcomes. Read the full case and methodology to see the metrics and timeline: https://wix.to/gMXaRh1 🔍📈 #DigitalMarketing #SEO #WebDesign

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I built a simple, 5-point Local SEO checklist for Houston businesses that actually moves the needle. Each step includes before/after examples and clear next steps you can implement today. Which area costs you the most visibility — GBP, reviews, citations, schema, or location pages? Download the checklist and start fixing what matters: https://wix.to/AXpB2cN 🚀 #LocalSEO #HoustonBusiness #SmallBusinessMarketing

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Mind share equals market share: AM/FM Radio builds strong advertiser brands In Lake Charles, Louisiana * Through the outstanding use of AM/FM radio, Able Plumbing has the strongest unaided awareness for plumbing services in Lake Charles * Thanks to AM/FM radio advertising, Burnworth’s AC is a leading Lake Charles brand in unaided awareness; Interestingly, 25% of the market is unable to name any heating/air conditioning service * Powered by AM/FM radio, Meads Automotive is the leading local auto repair brand in Lake Charles; Nearly one-fourth (23%) are unable to name one car repair service * Unaided awareness is a crucial measure of the strength of a business: Advertising creates memories and memories generate sales * Building positive memories creates strong brands: Companies with strong brands sell more at every price point * People buy from brands they know: A strong brand is better at converting ad exposure into sales; The stronger the awareness, the greater the purchase conversion Via the link in the comments, you'll find the executive summary, slides, and video explainer.

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SMS Law Concerns. Join me on Thursday to learn how to use SMS properly and protect your business.

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Dallas business owners, are you investing in SEO but not seeing results? You might be making a critical mistake… ❌ Ignoring On-Page SEO! ❌ Here’s a quick checklist to see if your site is optimized for success: ✅ Are you using Dallas-specific keywords in your content? ✅ Are your title tags & meta descriptions attracting clicks? ✅ Is your website fast, mobile-friendly, and user-friendly? If you answered "I’m not sure" to any of these, it’s time for a fix! 🔥Boost Your Online Presence & Stop Was

When someone needs a service in their area, they usually do the same thing — they search on Google. If your website and Google listing aren't optimized for local SEO, your business may never appear in those searches. That means potential customers are finding — and calling — your competitors instead. Local businesses grow when they show up where customers are already looking. Your website should clearly tell Google: • what you do • where you work • why customers should choose you When your local SEO is done right, searches turn into calls — and calls turn into new customers.

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these two marketing systems will help you grow your business: 𝗟𝗲𝗮𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Leads come in, but if you don’t have a plan to nurture them through your funnel, they slip through the cracks. 𝗜𝘁’𝘀 𝗻𝗼𝘁 𝗮 𝗹𝗲𝗮𝗱 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗜𝘁’𝘀 𝗮 𝗹𝗲𝗮𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 Every prospect and customer is a potential sale waiting to happen. You need a 𝗽𝗹𝗮𝗻 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗶𝗻 𝗳𝗿𝗼𝗻𝘁 𝗼𝗳 𝘁𝗵𝗲𝗺 — email, text, phone calls, whatever it takes to bring them back in. Most businesses don’t have these systems in place. And building them out is hard. Want to see how they work? DM me and I’ll walk you through the exact playbook.

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Is this mindset killing your agency's growth? Dismissing tools like marketing automation or quality internet leads is a fast track to being left behind. Time for a new perspective! Steve Anderson

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