Cayla Weisberg

EdTech sales aren’t just about direct district outreach anymore. Consultants, resellers, and integrators are the new gatekeepers. Want faster adoption? Build strong partner ecosystems that amplify your reach. It’s not who you know — it’s who knows you through trusted partners.

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Most EdTech founders are fixing the wrong sales bottleneck. When school deals slow down, the first reaction is predictable. “Let’s generate more leads.” So the team pushes harder on: → More demos. → More school visits. → More outreach campaigns. The pipeline grows. But revenue doesn’t. Because the real bottleneck appears after the meeting ends. Inside the school, momentum quietly disappears. The idea sounds interesting. But no one inside the institution feels responsible to drive it forward. So the product isn’t rejected. It’s simply not prioritized. Across many conversations we’ve had at Thynk Success, this pattern shows up again and again. EdTech teams often optimize for pipeline volume. Yet school sales move when someone internally becomes the change owner. Many founders won’t agree with this. But the biggest sales problem in EdTech isn’t lead flow. It’s internal ownership inside the school. If you’ve sold EdTech to schools — Where do your deals usually lose momentum? #ThynkSuccess #EdTechMarketing #SchoolMarketing #EdTechSales #SchoolPartnerships #EdTechIndia #EducationBusiness #B2BSales #EducationLeadership #EdTechGrowth

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Curious about Competency-Based Education (CBE) and how it can transform learning outcomes? D2L’s latest Teaching and Learning Studio Masterclass breaks it down. From the foundations of CBE to practical implementation strategies, this free resource is designed for educators and leaders ready to make learning more personalized, flexible, and meaningful. If you're exploring how to design programs around what learners know and can do—not just seat time—this is a great place to start. https://ow.ly/C9tk30sN4fO

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NEO NOW is here — and it’s a game changer. Apple’s most affordable Mac ever is opening the door for more schools to bring powerful, portable, durable technology into the hands of students. And with MacBook Neo priced at $499 for education, this is an exciting moment for districts looking to refresh their fleets strategically and cost-effectively. At Diamond Assets, we’re helping schools take advantage of this release with a smart, seamless path forward: ✅ Quick and easy buyback of your current fleet ✅ Hands-free deployment services including tagging, provisioning, kitting, and delivery ✅ Guaranteed future value at the end of a 3- or 4-year lease so you can plan your next refresh with confidence : a 3-year option with up to $210 guaranteed buyback and $289 total cost of ownership, and a 4-year option with up to $180 guaranteed buyback and $319 total cost of ownership. This is more than a new device launch — it’s a smarter way to think about the full lifecycle of educational technology. With Diamond Assets, districts can unlock value today, simplify refresh planning, and make the move to MacBook Neo with clarity and confidence. Neo Now. Smart refresh. Strong value. Big possibilities for schools. Let’s connect if your district is ready to explore how to bring MacBook Neo to your students while maximizing the value of your current devices. Table 15 at Assets 2026 #DiamondAssets #AppleEducation #MacBookNeo #EdTech #K12Technology #SchoolLeadership #TechnologyRefresh #DeviceBuyback #EducationInnovation #LifecycleManagement

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Measuring true student growth is hard to do and we typically rely on comparing cohorts vs. following the same student over time. That’s why we created the Contiguous Enrollment calculation, which allows us to monitor and compare student achievement overtime.

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