Carla Silva

American Greetings Properties has lined up a full slate of licensed product for its Care Bears brand in the U.K.

In 2015, the Care Bears will expand with partners in key categories including Vivid as the brand's master plush toy distributor, as well as partners for publishing, arts and crafts and adult and teen apparel.

“We are looking forward to an exciting 2015 in the United Kingdom,” says Carla Silva, senior vice president, global licensing, AGP. “These partnerships are the… Show more

American Greetings Properties has lined up a full slate of licensed product for its Care Bears brand in the U.K.

In 2015, the Care Bears will expand with partners in key categories including Vivid as the brand's master plush toy distributor, as well as partners for publishing, arts and crafts and adult and teen apparel.

“We are looking forward to an exciting 2015 in the United Kingdom,” says Carla Silva, senior vice president, global licensing, AGP. “These partnerships are the foundation to our success, and we are thrilled for the future of Care Bears in the region." Show less

American Greetings Properties has teamed with famed Spanish fashion designer, Krizia Robustella to launch a new apparel range based on the Care Bears brand.

A long time fan of Care Bears – or Los Osos Amorosos (as they are known locally) – Robustella will be designing a collection of printed T-shirts, sweatshirts, trousers, dresses, skirts and blouses.

The new range will then be presented at 080 Barcelona Fashion in early February before debuting in clothing stores throughout… Show more

American Greetings Properties has teamed with famed Spanish fashion designer, Krizia Robustella to launch a new apparel range based on the Care Bears brand.

A long time fan of Care Bears – or Los Osos Amorosos (as they are known locally) – Robustella will be designing a collection of printed T-shirts, sweatshirts, trousers, dresses, skirts and blouses.

The new range will then be presented at 080 Barcelona Fashion in early February before debuting in clothing stores throughout Spain in September this year.
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New York, NY – October 13, 2014 – In a sweet deal that expands the relationship between AG Properties’ Care Bears brand and Sanrio’s Little Twin Stars brand, the companies announce the new Kiki & Lala x Care Bears Café @ Sweets Paradise in Hiroshima PARCO, one of Japan’s largest shopping centers.

The collaborative program launched in April with an exhibition at PARCO, has grown to 23 licensees covering key categories and is highlighted by the month-long Kiki & Lala x Care Bears Café… Show more

New York, NY – October 13, 2014 – In a sweet deal that expands the relationship between AG Properties’ Care Bears brand and Sanrio’s Little Twin Stars brand, the companies announce the new Kiki & Lala x Care Bears Café @ Sweets Paradise in Hiroshima PARCO, one of Japan’s largest shopping centers.

The collaborative program launched in April with an exhibition at PARCO, has grown to 23 licensees covering key categories and is highlighted by the month-long Kiki & Lala x Care Bears Café @Sweets Paradise.
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AG Properties has confirmed a raft of international distributors to support the global launch of its new Strawberry Shortcake toy line from The Bridge Direct this autumn.

The range focuses on dolls and play-sets and will debut first in the US.

The roster of international distributors includes SAKS (Russia), Sunman (Turkey), NewBoy (Middle East), Tactic Games (Denmark, Finland, Norway, Sweden & Iceland), Ban Kee Trading (Philippines), Funmax (Chile), Bandai (Spain, Mexico… Show more

AG Properties has confirmed a raft of international distributors to support the global launch of its new Strawberry Shortcake toy line from The Bridge Direct this autumn.

The range focuses on dolls and play-sets and will debut first in the US.

The roster of international distributors includes SAKS (Russia), Sunman (Turkey), NewBoy (Middle East), Tactic Games (Denmark, Finland, Norway, Sweden & Iceland), Ban Kee Trading (Philippines), Funmax (Chile), Bandai (Spain, Mexico, France, Belgium, Netherlands & Luxembourg), Funtastic (Australia) and DTC (Brazil).

"The Strawberry Shortcake brand has become a cultural phenomenon around the globe," said Carla Silva (pictured), SVP global licensing at AGP. "These international distributors will ensure that the new portfolio of toys from The Bridge Direct are available to the fans of the franchise worldwide."
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American Grettings Properties has renewed its partnerships with 14 licensing agents worldwide for its five signature brands­–Care Bears, Strawberry Shortcake, Madballs, Holly Hobbie and Holly Hobbie Classic.

"We are delighted to renew our partnerships with these preeminent agents," says Carla Silva, senior vice president of global licensing, AGP. "From South Africa and the Middle East to Australia and Japan, we believe that our properties are represented by the best in the business… Show more

American Grettings Properties has renewed its partnerships with 14 licensing agents worldwide for its five signature brands­–Care Bears, Strawberry Shortcake, Madballs, Holly Hobbie and Holly Hobbie Classic.

"We are delighted to renew our partnerships with these preeminent agents," says Carla Silva, senior vice president of global licensing, AGP. "From South Africa and the Middle East to Australia and Japan, we believe that our properties are represented by the best in the business. Strawberry Shortcake alone boasts more than 600 licensees worldwide, which demonstrates just how strong our presence is in the marketplace. Our classic brands are now poised for even greater success thanks to our local agents, who help keep our properties vibrant and bring them to consumers and fans everywhere." Show less

New York, NY (February 10, 2014) – AG Properties (AGP), the intellectual property andoutbound licensing division of American Greetings Corporation, announced today that it has partnered with fashion designer Jeremy Scott for an apparel collection inspired by the outrageous Madballs brand. Known for their grotesque faces, protruding eyeballs and zany names, Madballs bouncing balls were a certifiable craze and must-have toy for any self-respecting child of the 1980’s. They will now return on one… Show more

New York, NY (February 10, 2014) – AG Properties (AGP), the intellectual property andoutbound licensing division of American Greetings Corporation, announced today that it has partnered with fashion designer Jeremy Scott for an apparel collection inspired by the outrageous Madballs brand. Known for their grotesque faces, protruding eyeballs and zany names, Madballs bouncing balls were a certifiable craze and must-have toy for any self-respecting child of the 1980’s. They will now return on one of the hottest runways in the world as part of Scott’s Fall Winter 2014 collection. “We’re extremely excited about collaborating with such an innovative and influential American designer like Jeremy Scott and to reinvent the brand for a new generation of Madballs fans with his stunning apparel line” said Carla Silva, senior vice president of global licensing for American Greetings Properties. Show less

American Greetings Properties’ Strawberry Shortcake brand continues to build its presence around the world with powerful extensions in regions such as Brazil, China, France and more.

Strawberry Shortcake is a true evergreen. The character is a member of an elite club of children's licenses that resonate with consumers nostalgic for a brand they remember from childhood, yet it also continues to attract new fans every year.

"Consumers that grew up in the 80s with the original… Show more

American Greetings Properties’ Strawberry Shortcake brand continues to build its presence around the world with powerful extensions in regions such as Brazil, China, France and more.

Strawberry Shortcake is a true evergreen. The character is a member of an elite club of children's licenses that resonate with consumers nostalgic for a brand they remember from childhood, yet it also continues to attract new fans every year.

"Consumers that grew up in the 80s with the original Strawberry Shortcake still have a great affinity for the brand and share it with their children," says Carla Silva, vice president, global licensing, American Greetings Properties. "We are also continuously introducing the brand to a new audience and generation of fans while maintaining its core values. We never stray from the original DNA of the brand that parents and grandparents remember."
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American Greetings Properties has signed new deals for two of its top brands– Strawberry Shortcake and Care Bears–in Asia and Australia for product and live events.

“There are fans of Strawberry Shortcake and Care Bears in every corner of the globe, and these new agreements are part of our ongoing strategy to introduce new ways to experience these beloved brands,” says Carla Silva, vice president of global licensing, AGP. “From apparel to accessories to character appearances, we know… Show more

American Greetings Properties has signed new deals for two of its top brands– Strawberry Shortcake and Care Bears–in Asia and Australia for product and live events.

“There are fans of Strawberry Shortcake and Care Bears in every corner of the globe, and these new agreements are part of our ongoing strategy to introduce new ways to experience these beloved brands,” says Carla Silva, vice president of global licensing, AGP. “From apparel to accessories to character appearances, we know that our consumer, no matter what age, will be able to connect to our brands in Asia and Australia.” Show less

AG Properties continues to expand the Strawberry Shortcake brand in Europe with a series of new deals in Italy. The new partnerships in publishing, confectionery and arts and craft categories.

“Publishing continues to be a very strong licensing category for Strawberry Shortcake worldwide, evidenced by these new book deals that have been secured for the property in Italy,” says Carla Silva, vice president of global licensing, AGP. "The European audience has truly embraced Strawberry… Show more

AG Properties continues to expand the Strawberry Shortcake brand in Europe with a series of new deals in Italy. The new partnerships in publishing, confectionery and arts and craft categories.

“Publishing continues to be a very strong licensing category for Strawberry Shortcake worldwide, evidenced by these new book deals that have been secured for the property in Italy,” says Carla Silva, vice president of global licensing, AGP. "The European audience has truly embraced Strawberry Shortcake as an iconic character that moms enjoy sharing with their children.” Show less

Strawberry Shortcake is about to take the fashion world by storm by coming to Paris Fashion Week with a trunk of amazing one-of-a-kind couture outfits. How many of us can boast having a wardrobe with outfits from Sonia Rykiel, Stella Cadente, Cacharel, Antik Batik, Fifi Chachnil or Nathalie Garcon?

Strawberry Shortcake is known in France as Charlotte aux Fraises and beloved by little girls all over the world. All of her new outfits were designed as part of a fundraising effort by Ce Ke… Show more

Strawberry Shortcake is about to take the fashion world by storm by coming to Paris Fashion Week with a trunk of amazing one-of-a-kind couture outfits. How many of us can boast having a wardrobe with outfits from Sonia Rykiel, Stella Cadente, Cacharel, Antik Batik, Fifi Chachnil or Nathalie Garcon?

Strawberry Shortcake is known in France as Charlotte aux Fraises and beloved by little girls all over the world. All of her new outfits were designed as part of a fundraising effort by Ce Ke du Bonheur, a charity whose proceeds help improve the quality of life of hospitalized children and adolescents.

“Ce Ke du Bonheur is a wonderful organization and we’re thrilled to be able to contribute to its cause of helping children in need,” said Carla Silva vice president of global licensing for American Greetings Properties. “It is also exciting to bring Strawberry Shortcake to Paris Fashion Week, where she’ll take her place among the most stylish women in the world.”
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