Brett Gould

The Power of a Founder-Led Brand: Matt Gray’s 10-Stage Blueprint pMatt Gray explores the strategic advantage of building a profitable founder-led brand, detailing a 10-stage process that integrates founder expertise with cr…/p

Your competitors aren't better at SEO. They just stopped starting from zero. The breakthrough: Every competitor backlink is a partnership opportunity they've already validated. That podcast interview? That "Top 50 Tools" list? That resource page? They proved these sites convert visitors into customers. Here's what smart startups do differently: Instead of cold-emailing 500 websites hoping for links, they analyze where their fastest-growing competitors already have backlinks—then reach out to those exact same sources. Why? Because these sites have proven they: ✅ Cover startups in your space ✅ Have engaged audiences ✅ Are open to featuring new companies ✅ Drive traffic that converts The results: → B2B SaaS: 340% traffic increase in 90 days by targeting 12 newsletters linking to all top competitors → Fintech startup: 2,400+ monthly demos from securing 31 placements on competitor comparison pages → Marketplace: 15K visitors and 3 investor intros from one podcast every competitor had appeared on The reality: Reaching 100K monthly visitors isn't about working harder. It's about using intelligence your competitors spent years discovering. StartupLens automates this entire process - from competitor backlink analysis to opportunity scoring to real-time alerts when competitors gain new links. What used to take 80+ hours now takes minutes. See where your competitors are getting their backlinks. 14-day free trial → https://www.startuplens.io No credit card required. #StartupGrowth #SEO #CompetitiveIntelligence #GrowthHacking #SaaS #BacklinkStrategy #StartupMarketing #DigitalMarketing

SEO Services That Future-Proof Your Website - Brian Bateman on Splinternet Marketing & SEO Most websites lose visibility over time because their SEO relies on short-lived tactics, not durable strategy. This guide shows you how to use future-proof SEO services—technical foundations, content, UX, analytics, and AI—to keep earning traffic even as Google’s algorithms, SERP features, and user behavior change. Why “Future-Proof” SEO Is Different Most SEO failures come from chasing loopholes instead of building long-term value. Future-proof SEO focuses on durable assets: fast, crawlable pages, authoritative content, and a strong brand signal that survives algorithm updates. Search engines now assess page experience, E‑E‑A‑T (Experience, Expertise, Authoritativeness, Trustworthiness), and user satisfaction signals more heavily than keyword tricks. Services that improve these fundamentals protect your rankings, because Google is moving closer to “reward what users love” with every update. Core Technical SEO Services That Stand the Test of Time Technical SEO is the backbone of a future-proof strategy. If crawlers can’t efficiently access, understand, and index your content, it can’t rank—no matter how good it is. Key technical services to invest in: Comprehensive technical audit (crawlability, indexation, status codes, duplicate content, canonical tags) Site architecture and internal linking that reflect topical themes and help distribute PageRank XML sitemaps and robots.txt optimization to guide crawlers, not block value pages Core Web Vitals improvements: LCP, FID/INP, CLS for speed and stability For example, fixing duplicate content with canonical tags and improving internal linking can lift traffic more reliably than a batch of new backlinks. Technical work rarely goes “out of date”; instead, it compounds as your site scales. Site Speed, UX, and Core Web Vitals Google openly uses page experience as a ranking factor, and users abandon slow, clunky sites. SEO services that prioritize performance and UX are inherently future-resistant. Actionable areas: Speed optimization: image compression (WebP/AVIF), server-side caching, CDNs, minified CSS/JS, lazy loading Mobile-first design: responsive layouts, tap-friendly buttons, readable fonts, simplified navigation UX enhancements: clear headings, scannable sections, visible CTAs, reduced pop-ups and layout shifts Improving page load from 4s to under 2s can significantly increase conversions and decrease pogo-sticking (quick bounces back to Google), which indirectly improves your ability to rank. Technical UX work supports every future algorithm that values user satisfaction. Content Strategy: From Keywords to Topics, Entities, and Intent Future-proof content services move beyond stuffing keywords into pages. They build topical authority and match search intent across the full buyer journey. Your content strategy should: Map topics, not just keywords: create clusters