Jim Boykin

Managing URL redirects is crucial for maintaining a smooth content experience and preserving SEO. The Redirect module for Drupal offers a straightforward solution for handling 301 and 302 redirects directly within your site's admin interface. Key features of the Redirect module: 1️⃣ Create manual redirects from old URLs to new ones 2️⃣ Automatically generate redirects when URL aliases change 3️⃣ Retain query strings through redirects (useful for UTM codes) To get started: 1️⃣ Download and install the Redirect module 2️⃣ Navigate to Configuration > URL Redirects to access the main interface 3️⃣ Add new redirects manually or let the module create them automatically When adding a redirect: ↳ Specify the "Path" (old URL) ↳ Enter the "To" path (new destination) ↳ Select the appropriate redirect status (usually 301 for permanent redirects) For content editors, the Redirect module adds a new section to the content editing form, allowing for easy management of redirects associated with specific pages or articles. The module also offers two important settings to consider: - Automatic redirect creation when URL aliases change - Query string retention through redirects While these features can be beneficial, be cautious with automatic redirect creation, especially if you frequently update content titles that affect URL aliases. This can lead to an accumulation of unnecessary redirects over time. #drupal #seo #redirect ~~~ If you found this post helpful. ♻️ Please repost and follow. 📧 Join our newsletter; link in the first comment.

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SEO Pro Tip: Make your content cite-ready. Add dates, numbers, definitions, and primary sources. Create a section that answers “what changed” and “what to do next.” That is the part that earns references.

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Lost under the Google Map Pack? TMG reveals how local SEO can position service pros as industry leaders. 📍Be seen. Build trust. Gain leads. 👉 Learn more: https://lnkd.in/eQi4-dGp

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Poorly executed URL changes rank among the top causes of organic traffic drops, with some websites experiencing 30-50% traffic decreases following botched URL modifications. Recovery typically takes 3-6 months: and that's under optimal circumstances. Here's the thing: most of these disasters are entirely preventable.

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This is an important read from Joel Oquendo, especially for brands, big (especially big) or small, who have ignored technical debt and it's impact on driving organic growth, adapting to new search experiences, as well as providing a great post-click experience. This goes beyond SEO, and requires a "lock-step" effort across Optimization, Product, Technology, UX and Creative to be successful.

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