Boon Lai

Marketing budgets are flat — but expectations keep rising. With AI, CX, and pipeline growth still top priorities, many CMOs face stalled progress under static investment. The way forward? A strong business case and tighter C-suite alignment. 📘 Download IDC’s strategy brief to learn how to reset priorities and unlock growth: https://ow.ly/qoZf50WKccc #CMOLeadership #TechMarketing #MarketingStrategy #ExecutiveAlignment

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The emergence of #AI agents and the shift to intelligent transformation. This next phase moves beyond digital, and is about evolving enterprise systems that can sense, reason, make decisions and take action with minimal friction. Rakesh Bhardwaj https://lnkd.in/eUQP6uJy

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A new global BCG study shows that only 5% of companies are truly succeeding with AI. Read the study: https://lnkd.in/gJixhFk6 Those 'future-built' firms are achieving revenue gains and cost savings that are up to five and three times higher than those of other companies, respectively. What is their secret? They’re not just using AI to automate tasks; they’re rebuilding how their business operates with the help of agentic AI, which works like digital employees. The result is faster growth, smarter workflows and an ever-widening gap between the few leaders and the many laggers. The message is clear: move now or risk being left behind.

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⚠️Gartner's warning: A significant market correction is coming for #AgenticAI. 📉 The current supply of Agentic AI solutions far exceeds actual demand. This market correction is a normal phase that will ultimately lead to more reliable, specialized, and value-driven AI products. If you're building or investing in AI, the focus needs to be on tangible economic value, not hype. Gartner Says Agentic AI Supply Exceeds Demand, Market Correction Looms #AI #GenerativeAI #MarketCorrection #TechTrends #Gartner #TeKnowledge #AIAdoption

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Exciting news for the world of DPI, TECH5's partners and customers: the T5-OmniTrust platform will soon use a multilingual voice-based AI assistant from AJARI.AI   Learn more from the official press release! #partnership #AJARIAI #TECH5 #DigitalPublicInfrastructure #AgenticAI #DigitalIdentity #GovTech #Innovation

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CMOs are increasingly being asked to do more with fewer resources. That means unlocking savings is critical to fund new growth. At BCG, we’ve found that organizations can recover 10-30% of marketing spend by addressing inefficiencies. It’s a real opportunity to reinvest where it matters most. Leading CMOs are shifting to higher-impact channels, improving operations with AI, and tightening controls, resulting in a marketing function that funds its own growth. Here’s how other teams are doing the same: https://on.bcg.com/3ZLzm2K

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AI represents a foundational shift in work and value creation, not just another tech wave. It's time to rethink operating models and lead from the top instead of treating gen AI as a mere tool. Discover more insights from Bain & Company https://bit.ly/41yYpXB #innovation #ai #genai

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Quick video (Harvard Business Review the one on IG is better) highlighting the crux of the AI impact on jobs debate. While Dan Schulman’s view is pragmatic and honest, Brad Smith is leadership-driven, inspiring and equally within reach. Where I think the difference lies is our willingness to intentionally select and invest in the future we want for ourselves. I.e. If we let machines do the work for us (sit back, do nothing), or use machines to improve how we do the work (which requires effort)…. So our choice. So curious what others are seeing/experiencing that tip the predictions one way or the other. https://lnkd.in/eEXtduAH

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🤖 Health In Tech Appoints New CTO to Drive AI Growth Health In Tech has appointed Sri Rajagopalan, former executive at SAP and IBM, as Chief Technology Officer, accelerating the expansion of its AI-driven, enterprise-grade platform. Read Here⬇️⬇️⬇️ https://lnkd.in/efR6QsMb Watch the latest New to The Street interview here⬇️⬇️⬇️ https://lnkd.in/eDknpCNx Check out what Health In Tech can do for you⬇️⬇️⬇️ https://lnkd.in/e4F7hsXQ #HealthInTech #HIT #healthcare #nextgentech #insurtech #innovation #businessupdate #businessnews #business #news #newtothestreet

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What if digital commerce felt less like a transaction and more like a connection? Infosys Equinox had the vision - a human-centric platform built to transform how global brands engage, sell, and grow. They needed a launch story that didn’t just introduce it's cool tech stack, but also made people feel their promise to “Make Commerce Human". Our integrated launch campaign delivered a powerful brand reveal video, a platform demo videos, thought leadership content, e-book teasers, and real client voices. Explore the campaign in our case study - https://lnkd.in/giTMK8mB

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While I won’t be in San Jose this year, I’m energized by what’s happening at #NVIDIAGTC nonetheless. Accenture is showing up in force — on stage, at Booth #1707, in roundtables and ecosystem workshops For those of us in Accenture Song leading marketing and customer transformation, the NVIDIA partnership is increasingly strategic. It really isn't about faster compute (although that's nice). It’s about enabling AI factories, industry and functional AI, and agentic architectures that allow us to: Reinvent content supply chains Personalize customer engagement at scale Modernize marketing operations Embed AI directly into service and sales workflows The pace of change is accelerating. The organizations that align data, platforms, talent, and ecosystem partnerships will move first and gain the advantage. #NVIDIAGTC #AccentureSong #MarketingTransformation #CustomerExperience #GenAI #AI #Reinvention #Ecosystem #DigitalTransformation

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This research with BCG reinforces something we are seeing clearly across the ecosystem. Discussing it with Giorgo Paizanis and speaking with ADWEEK’s Jenny Rooney were both highlights for me at International CES - Consumer Electronics Show. The biggest impact of AI is not the technology itself. It is how quickly consumer behavior is changing. As discovery collapses into a single answer and AI increasingly acts on behalf of consumers, the traditional marketing funnel fundamentally breaks. Visibility alone is no longer a strategy. What matters now is whether a brand has earned enough trust, relevance, and differentiation to be chosen, even when AI sits in the middle. That is why owned destinations, first-party relationships, and strong customer experiences are not defensive moves. They are long-term advantages. I am excited for the research Moloco conducted in partnership with Boston Consulting Group (BCG) to be released on January 21. The AI Disruption Index will continue to shape conversations with marketers at upcoming industry moments including POSSIBLE and Cannes Lions International Festival of Creativity. In an AI-first world, loyalty is not driven by clicks. It is driven by relationships. #CES2026 #Moloco #CannesLions #Possible #BCG #AI #ConsumerBehavior #Marketing #Brands #CMO #MolocoAtCES #CES #AdTech #AIDisruptionIndex Kezia Vere Nicoll Lana McGilvray Donnetta Campbell Beth Berger Robin Raskin Patrick Copeland Craig Hatkoff

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Encryption that protects businesses today may not hold tomorrow as quantum capabilities progress. Through Bain’s strategic collaboration with IBM Consulting, we are bringing together quantum-safe transformation services and due diligence expertise to provide clients a state-of-the-art assessment of resilience in the fast-emerging post-quantum world. Details here: https://bit.ly/4sGlAu5

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