Bob Lamkin

The Partnership Multiplier: How Strategic Alliances Create Exponential Value in B2B I am sure you have heard of 'point solution fatigue' by now. Well that is quickly becoming 'point solution exhaustion' and there’s no end in sight. Here’s the thing, every great business starts by solving one problem. It’s how markets evolve. We love that. We bet on that both as management consultants and investors. But here’s where it gets messy. Hundreds of companies flood the market trying to sell their solution as yet another standalone purchase for employers. Instead of adding to the noise, there’s a better path, partnerships. If you’re building a niche solution, consider plugging into the ecosystem of an established player solving broader problems. It’s faster, smarter, and creates exponential value for both sides. I learned this firsthand. Years ago, our small but mighty dev team couldn’t keep up with market demands. I needed a new feature fast (Darin Wardwell you might find this shocking). Their response? Sure… but what do you want us to stop working on to make that happen?" I needed both. So, I went out, found a partner already doing what we needed, and brought them under our go-to-market strategy. The result? 🏎️ Faster time to value 💪 Strengthened our story in market 🪴 Helped another company grow without distracting from our core That’s the Partnership Multiplier. Let experts do what they do best, while you collaborate and win together. We’ve helped dozens of companies rethink their GTM strategy through smarter partnerships both on the consulting and investment side. If this resonates, let’s connect. Happy to share more about how we have help make an impact. #Partnerships #GoToMarket #HealthInnovation #EmployeeBenefits

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Demand response participation is increasing as a result of increased DER adoption due to resiliency needs and long interconnection queues. The lost revenue due to not being powered is a bigger driver than capturing demand response revenue. I don't think there's an argument that demand response works. I do think there's an argument to be made that it's difficult to capture value from demand response alone. For that reason, I've argued that demand response products will have to be features of larger platforms. https://lnkd.in/gueF2QnK

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🌟 The SaaS world moves fast, and scaling efficiently requires strategic alignment, operational rigor, and cross-functional coordination. Fractional COOs are helping early- and mid-stage SaaS companies grow seamlessly while maintaining agility. At 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗥𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲, we’re committed to 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆—spotlighting leaders who combine operational expertise with strategic insight to drive measurable results. 👋 𝗠𝗲𝗲𝘁 Dawn Strobel, 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗢𝗢 Dawn helps SaaS companies align strategic objectives with day-to-day execution, ensuring scalable growth without sacrificing agility. She specializes in operational strategy, cross-functional alignment, process optimization, and efficiency audits. Here’s what she’s known for: ✅ Operational strategy for scaling 🏷️ Cross-functional alignment 🌟 SaaS process optimization 🔎 Operational efficiency audits Dawn empowers SaaS teams to scale smarter, improve performance, and operate with clarity—turning strategy into action at every level. 🔗 Learn more about Dawn Strobel and other Fractional COO professionals for SaaS companies here: https://lnkd.in/dSzCuv-R

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See how GTM expertise drives stronger PE portfolio outcomes in Brian Gustason’s latest insights: “PE Growth TAILWIND: The Built-In Advantage” 👉 https://lnkd.in/dbT5BWEF #PrivateEquity #GTMStrategy #PortfolioGrowth #ValueCreation #CraigGroup craiggroup.io

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Channel leaders are rethinking their growth model. The days of episodic selling are over. CIOs and CFOs expect continuous value, governance insight, and optimization strategy across SaaS, mobility, and telecom. Calero just earned a 5-Star Rating in CRN’s 2026 Partner Program Guide for building a program that supports exactly that evolution. ✔ Unified TBM platform ✔ Insight-driven joint GTM ✔ Three scalable tiers ✔ No entry fees at the Trusted level If you’re looking to elevate your advisory role and unlock expansion opportunities inside existing accounts, let’s talk. See full press release ➡️ https://lnkd.in/gfJ53f-Y #ChannelSales #CRNPartnerProgram #TechnologyAdvisory #TBM

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