Bill Gardner

This is why typography matters For anyone who thinks typography and kerning (letter spacing) isn’t important … Here’s the difference between going to a reputable business or… this guy. Hire a designer. Not AI. Your brand (and reputation) depend on it. #DesignFails #TypographyMatters #GraphicDesign #animateEverything

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Want professional and effective designs? Tip: Embrace white space. Resist the urge to fill every bit of white space in your report. It gives your reader a breather to absorb what they have just read. #graphicdesigner #washingtondc #creativepartner #designmatters #graphicdesign

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🌍 It’s rare for a design team to share the inspiration behind a logo. 🎨 “How We Came Up With This” is a short educational series encouraging designers to create meaning behind their visual expressions — not just shapes and colors. We want to commend the efforts of Con Edison (Con Ed) National Grid (KeySpan Energy Delivery) NYSERDA (New York State Energy Research and Development Authority) New York Power Authority (NYPA) U.S. Department of Energy (DOE) Office of Energy Efficiency and Renewable Energy | U.S. Department of Energy Corporation (EEC) Combined Heat and Power Alliance (CHP Alliance), and all those who have supported sustainable energy innovation for Co-op City over the years. 🏙️ When we were asked to design a symbol for Co-op City, the world’s largest housing cooperative, we didn’t start with geometry — we started with purpose. 💧 The Power & Water Plant you see here became our inspiration — a living example of sustainability that supports 50,000 residents every single day. Its self-contained system reduces reliance on New York City’s main electrical grid, saving millions in energy costs while keeping Co-op City resilient and efficient. 🌊 So, the waves at the bottom of the logo became our best graphic element — a visual reflection of sustainability in motion. ⚙️ Imagine this: a system that has powered an entire city for over 50 years, yet is rarely acknowledged as the marvel of engineering and foresight that it truly is. ♻️ Sustainability helps us think of better designs — ideas that can live forever. Please share below 👇 💭 What inspires your creative process when designing for community impact? #CleanEnergy #DistrictEnergy #SustainableNYC #NYPower #CHP

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💡 Branding Tip: Add Depth to Your Identity Visual identity is just the beginning. To create a strong brand experience, think about how your materials feel and move. Well-designed graphics, packaging, and motion graphics can reinforce your brand personality. At Treasure Valley Graphics, we help Boise businesses bring more dimension to their branding — on screen and in print. Let’s build a brand experience your customers won’t forget. #TreasureValleyGraphics #BrandStrategy #BoiseBusiness

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Heidi's latest blog is hot off the press! ✨ One of the best ways to set any graphic design project up for success is with a clear, thoughtful brief. That’s why she wrote this blog and created a free checklist to make the process simple for anyone kicking off a project. :) Check it out below! #graphicdesign #fractionalcmo #marketingstrategy

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