Bill Abraham

GTIA ChannelCon 2025 Nashville: Compliance is the wake-up call that MSPs needed The GTIA ChannelCon 2025 event in Nashville highlighted a crucial shift in the managed service provider (MSP) and security industry, emphasizing the urgent need for building trust and adapting to evolving challenges. A key takeaway from the conference was the realization that traditional security approaches are no longer sufficient in combating modern threats. Rob McDonald, Chief Product Officer at Cytracom, stressed the dangers of outdated paradigms and the critical need for MSPs to address multi-surface attacks, decentralized infrastructures, and the vulnerabilities they create. One of the most pressing themes revolved around the erosion of trust in centralized SaaS platforms. MSPs must be prepared to answer tough questions about data ownership, storage, and security as clients demand transparency and accountability. McDonald warned of the risks SMBs face when data sprawl is left unmanaged, highlighting the increasing importance of MSPs in guiding their clients through these complexities. The conference also underscored a growing reality: SMBs are no longer exempt from regulatory scrutiny. With 43% of cyberattacks targeting smaller businesses, compliance requirements are becoming unavoidable. Cyber insurance providers now demand operational maturity and evidence of robust cybersecurity frameworks, shifting the burden of responsibility onto SMBs and their MSP partners. McDonald’s metaphor of moving "from checkboxes to compass" encapsulated the need for MSPs to evolve beyond reactive services and adopt proactive strategies that navigate insurance demands, compliance mandates, and a rapidly changing threat landscape. The role of MSPs as trusted advisors has never been more critical, as businesses increasingly look to them for guidance, stability, and expertise. The GTIA ChannelCon 2025 served as a wake-up call for MSPs to embrace their role in this "Age of compliance-driven MSPs." The rising tide of regulations and client expectations is an opportunity for MSPs to lead with authority, articulate their value proposition effectively, and transform their approach to security services. As Rob McDonald aptly stated, this is a tide that must be ridden—a challenge that requires adaptability, foresight, and a commitment to delivering peace of mind in an era of heightened cybersecurity demands. *Summary with AI* Read More https://lnkd.in/gBQ3ihrY #NetMon #Acronis #GTIA ChannelCon 2025 #Cytracom #MSP 🖱NetMon Website: https://lnkd.in/g4WVHQEG