About
Andy Main is the former Chief Executive Officer of Bakkt, the former Global Chief…
Articles by Andy
Activity
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For the last 20 years, companies bought SaaS to digitize and standardize work. That created enormous value. AI changed the equation. In the SaaS…
For the last 20 years, companies bought SaaS to digitize and standardize work. That created enormous value. AI changed the equation. In the SaaS…
Liked by Andy Main
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Bakkt Investor Day 2026 is now live. Watch the webcast and explore today’s materials, including the 2026 Investor Day presentation and Shareholder…
Bakkt Investor Day 2026 is now live. Watch the webcast and explore today’s materials, including the 2026 Investor Day presentation and Shareholder…
Liked by Andy Main
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“Periods in which the architecture of money changes are rare. Global debt, digital assets, and AI are converging to reshape the future of finance -…
“Periods in which the architecture of money changes are rare. Global debt, digital assets, and AI are converging to reshape the future of finance -…
Liked by Andy Main
Experience
Education
Publications
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Winning at digital: What boards member need to know about Digital Transformation
Deloitte
See publicationDigital technologies and related business innovations are permeating everything around us—introducing new cultures, changing society, reshaping the competitive landscape, raising customer expectations, disrupting established business models, blurring the lines between industries, and creating unprecedented challenges—and opportunities—for companies everywhere. In light of this, digital transformation is now one of the most important strategic issues on the board’s agenda.
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How Marketers Can Improve ROI on Customer Experience
Ad Age
See publicationMarketers are competing on experience now more than ever. Yet, while experience is the new marketing currency and marketers have a huge influx of data, they have lost sight of the value of customers. We need a new era of customer management.
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Surprise! Award-winning ad agency Heat joins Deloitte Digital
Deloitte Digital Blog
See publicationHeat, a break-through, award-winning creative agency, officially joins Deloitte Digital. Find out how this creative powerhouse will help grow our vision for the future. It’s pretty exciting.
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What it takes to be a great digital workplace
Deloitte Digital Blog
See publicationWhat does it take to attract and keep top talent in the digital age? No matter where your organization is on the path to digital transformation, you can take steps to create a great workplace for the people who can help push you to the next level.
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Growing our e-commerce practice: Deloitte Digital welcomes Paul do Forno
Deloitte Digital Blog
See publicationDeloitte Digital’s e-commerce practice is growing fast—really fast. As we take on our next level of growth, we welcome Paul do Forno, former SVP of Global Commerce and Content at Razorfish, to our e-commerce team.
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Find your Disruptive Advantage
Deloitte Digital Blog
See publication“In the next 10 years, 40% of the Fortune 500 companies will be gone,” according to an estimate in a study from the John M. Olin School of Business at Washington University. How do you make sure your business will be among the survivors or one of the disruptors? The answer: You’ve got to find your Disruptive Advantage.
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Digital isn’t what you think it is.
Deloitte Digital Blog
See publicationDigital—everyone’s excited about it. Consumers clamor for the latest shiny gadget. Businesses push hard to get their digital strategies in check. Yet, this evolution isn’t about being digital at all.
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Deloitte Digital at Dreamforce ‘14: One-to-one customer relationships just got real
Deloitte Digital Blog
See publicationOne-to-one customer relationships just got real. That’s our rallying cry for Dreamforce '14, where we’ll all get a chance to see how technology—from cloud capabilities to advanced analytics — are helping us connect businesses to customers in a more personal, meaningful way than ever before.
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Tech Trends 2014: Cloud Orchestration
Deloitte University Press
CIOs should be making deliberate investments in developing advanced integration and data management capabilities to support cloud-to-cloud and cloud-to-core models.
Other authorsSee publication
Honors & Awards
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Top 100 Leaders in Media, Marketing and Tech
AdWeek
To assemble this installment of The Power List, Adweek looked at a number of criteria - company value, revenue and growth, market performance, standing among rivals, consumer reach, industry accolades, media buzz, and amount of news each player contributes to the content cycle.
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Top 100 Leaders in Media, Marketing and Tech
AdWeek
To assemble this installment of The Power List, AdWeek considered the profiles and results of global corporate titans, taking into account criteria such as company value, revenue and growth, market performance, consumer reach, their standing among rivals, industry accolades and media buzz. This list is not intended to chart earnings or track executive performance year over year. Image counts a lot, as does the volume of news a company contributes to the Adweek stream.
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A Top 25 Consultant by Consulting Magazine
Consulting Magazine
Recognized by Consulting Magazine as one of its 2015 Top 25 Consultants.
More activity by Andy
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On Friday, 5 years after joining the The University of Edinburgh as a postdoc, my funding ended and I packed up my desk. It's been a week shy of 9…
On Friday, 5 years after joining the The University of Edinburgh as a postdoc, my funding ended and I packed up my desk. It's been a week shy of 9…
Liked by Andy Main
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Miro is putting his finger on something most companies still don’t see. Enterprises don’t just have technical debt. They have decision debt. For…
Miro is putting his finger on something most companies still don’t see. Enterprises don’t just have technical debt. They have decision debt. For…
Liked by Andy Main
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Brian Smith has been appointed Americas Leader for EY Studio+. His appointment comes at a defining moment for clients across the region - as the…
Brian Smith has been appointed Americas Leader for EY Studio+. His appointment comes at a defining moment for clients across the region - as the…
Liked by Andy Main
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I thought this is a well composed post on the impact of AI coming to companies and to the consulting firms that serve them. This is not the…
I thought this is a well composed post on the impact of AI coming to companies and to the consulting firms that serve them. This is not the…
Liked by Andy Main
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Regulation is not an afterthought. It is the foundation. Bakkt holds an NYDFS BitLicense, an MSB registration, and money transmitter licenses across…
Regulation is not an afterthought. It is the foundation. Bakkt holds an NYDFS BitLicense, an MSB registration, and money transmitter licenses across…
Liked by Andy Main
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Our U.S. relaunch is supported by Bakkt's U.S.-compliant digital asset trading infrastructure and reflects a continued focus on governance, risk…
Our U.S. relaunch is supported by Bakkt's U.S.-compliant digital asset trading infrastructure and reflects a continued focus on governance, risk…
Liked by Andy Main
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As digital asset markets mature, institutions are prioritizing infrastructure that is secure, compliant, and ready to scale. Bakkt Markets delivers…
As digital asset markets mature, institutions are prioritizing infrastructure that is secure, compliant, and ready to scale. Bakkt Markets delivers…
Liked by Andy Main
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Happy New Year from Bakkt. As we enter 2026, we are focused on what lies ahead. Expanding access, strengthening trust, and delivering regulated…
Happy New Year from Bakkt. As we enter 2026, we are focused on what lies ahead. Expanding access, strengthening trust, and delivering regulated…
Liked by Andy Main
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We’re hiring: Director, Revenue 🔍 Bakkt is architecting the future of finance, and we’re looking for an experienced Director of Revenue to lead and…
We’re hiring: Director, Revenue 🔍 Bakkt is architecting the future of finance, and we’re looking for an experienced Director of Revenue to lead and…
Liked by Andy Main
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As regulatory frameworks continue to take shape, the crypto industry is entering a more competitive and execution focused era. Revisiting insights…
As regulatory frameworks continue to take shape, the crypto industry is entering a more competitive and execution focused era. Revisiting insights…
Liked by Andy Main
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This isn’t a scene from a Kubrick film. It’s just a flight from 1985 🚀 👇 There’s something about the interior design of the Delta L-1011 that…
This isn’t a scene from a Kubrick film. It’s just a flight from 1985 🚀 👇 There’s something about the interior design of the Delta L-1011 that…
Liked by Andy Main
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